Job Description Summary:
Role Purpose
At The Coca-Cola Company, we are not just refreshing beverages—we are refreshing careers. Join our Operations and Customer & Commercial organization and help shape the future of our brands in one of Central Asia’s most dynamic markets.
The Senior Manager, Revenue Growth Management, Turkiye is responsible for designing and executing the market’s end to end Revenue Growth Management agenda to unlock sustainable topline revenue growth. Operating as a key commercial thought leader within the Turkey franchise, this role partners closely with bottling, marketing, finance, and commercial teams to localize Eurasia & Middle East RGM strategies, strengthen price–pack architecture, design an efficient and effective promo strategy and ensure disciplined execution in the market.
You will champion affordability, recruitment, portfolio optimization, and channel execution excellence—ensuring Turkey delivers strong transaction, volume, revenue and share outcomes through integrated RGM routines.
Scope
• Geography: Turkey; local role based out of Istanbul, Turkey. No relocation support will be provided.
• System: Works closely with the bottler and KO (Coca-Cola) system partners.
• Team: Part of a networked OU(Operating Unit)/market team including Operations, Commercial, Marketing, Finance, S&I, and bottler stakeholders.
What You’ll Do (Key Responsibilities)
- Lead, design, and implement integrated RGM (Revenue Growth Management) plans and approaches tailored to the Turkey market to support topline revenue growth and recruitment by better targeting all key stakeholders (Consumers, Shoppers, and Customers).
- Collaborate with system partners to identify and execute targeted growth initiatives in Turkey through pricing, promotions, OBBPC (Occasion, Brand, Package, Price, Channel) actions to unlock revenue, volume, and transaction opportunities.
- Ensure the seamless integration of aligned RGM priorities into market execution, influencing PICOS (Picture of Success), RED (Right Execution Daily), price terms and promo plans by channel.
- Monitor all RGM drivers for Franchise Unit business performance in Turkey, reporting results with root cause analysis and mitigation plans as needed.
- Support the development of RGM capabilities for the Turkey team, including training (e.g., through RGM Academy) and use of commercial tools (such as TPO, CPS, etc.).
- Participate as an active member of the global SME (Subject Matter Expert) network to accelerate capability in: Affordability, Premiumization, Reusables Acceleration, IC (Immediate Consumption) Acceleration, and Advanced Analytics.
- Lead the deployment of commercial elements from the RGM framework and ensure toolkits are used effectively within the Turkey Franchise Unit.
- Integrate cross-functional and cross-market RGM strategies, acting as a key contact for all relevant stakeholders (including bottlers, Franchise GMs, and the Commercial, Marketing, and Finance functions), ensuring RGM strategies and commercial activities are harmonized.
Qualifications & Success Parameters
- University degree (preferably in business, economics, marketing, or related fields).
- 3-5 years of relevant experience in RGM, commercial, marketing, or related areas.
- Modern Trade Promotions Experience Strongly Preferred
- Knowledge of RGM frameworks and tools, especially in promotions and pricing.
- Good knowledge of channel dynamics and consumer understanding in Turkey.
- Demonstrated strategic and analytical thinking, with strong influencing and stakeholder engagement skills.
- High energy, proactive attitude, and ability to work independently in a dynamic and complex business environment.
- Experience working with cross-functional teams and multiple stakeholders.
- Fluent in Turkish
- Strong organizational, communication, and presentation skills
What We Can Do For You
• Join our team and contribute to driving the growth of some of the world’s most iconic & innovative Brands.
• Impact at Scale: Lead a high-visibility growth agenda across Eurasia & Middle East OU with direct influence on commercial outcomes.
• Growth & Learning: Access to global best practices, networked capabilities and continuous learning in next-gen RGM
• Empowered Culture: Work in an inclusive, agile environment that rewards innovation, collaboration and performance.
Skills:
Location(s):
TürkiyeCity/Cities:
IstanbulTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
June 16, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Skills Required
- University degree in business, economics, marketing, or related fields
- 3-5 years of relevant experience in RGM, commercial, marketing, or related areas
- Modern Trade Promotions Experience
- Knowledge of RGM frameworks and tools, especially in promotions and pricing
- Good knowledge of channel dynamics and consumer understanding in Turkey
- Fluent in Turkish
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
