Senior Manager, Retention Marketing

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. 

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

We are looking for a talented Senior Manager, Retention Marketing that will leverage email and SMS to create long-lasting connections with our members.

This person will be expected to be strategic, creative, and analytical. Not exhaustive, but this person should enjoy writing email copy, designing flows, learning new software, etc.. The work that they produce will be both highly impactful and highly visible.

WHAT YOU’LL DO

• Oversee the development and execution of our email/SMS marketing flows and campaigns, ensuring alignment with overarching retention objectives while continuously optimizing performance.
• Drive personalization by leveraging segmentation data and insights, delivering content that resonates with customer segments.
• Take abstract ideas and develop strategic briefs to deploy initiatives across owned channels to drive business impact efficiently.
• Collaborate with Customer Insights to gain a deep understanding of the customer journey, leveraging insights to inform strategic decision-making and enhance overall retention efforts.
• Own and manage multiple verticals within the customer journey and drive decision-making.
• Report growth results regularly to the broader team, using insights to optimize performance and identify growth opportunities continually.
• Refine our A/B testing process to enhance the effectiveness of retention marketing efforts; drive continuous improvement of LTV and maximize customer engagement.
• Partner closely with the Brand and Creative team to elevate content quality across marketing channels, ensuring consistency and relevance in messaging.
• Deploy automation tools and processes where applicable to streamline workflows and scale the impact of ad-hoc initiatives, optimizing efficiency without sacrificing effectiveness.
• Own third-party vendor relationships and nurture the partnership to help improve current programs and identify areas of opportunity.
• Consistently analyze retention data and look for ways to improve LTV.

WHAT WE'RE LOOKING FOR

• 5-7 years of growth marketing or related experience. 
• Subscription and/or high-growth experience is preferred but not required.
• Bachelor's degree in marketing, business or related field.
• Experience leading loyalty-focused marketing programs.
• The ability to thrive in a fast-paced environment.
• Strong attention to detail and a proven ability to manage multiple work streams at once.
• Proven experience running highly effective digital marketing programs and strategies
• Demonstrated experience with complex data, data analysis, measurement, reporting, and hands-on use of data analytics tools.
• Experience working with high-performing, cross-functional teams and senior leaders.
• Strong interpersonal, written communication, and organizational skills.
• Must have familiarity with Klaviyo or equivalent software.
• A full life outside of work with personal passions and hobbies!

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and (truly!) unlimited PTO.
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• A monthly subscription to AG1 and access to branded swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $110,000 - $135,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer. Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.