Jobs at AG1

Supports loyalty and retention analytics through A/B test management, KPI tracking, recurring dashboards, and performance reporting. Monitors churn, winback, cancellation, and loyalty metrics; identifies trends, risks, and opportunities; and translates findings into actionable recommendations. The role also manages loyalty merchandise planning and replenishment, collaborates with Data Science and program owners, coordinates analytics requests, and prepares MBR/QBR materials.

Owns motion design across Europe, establishing creative strategy, standards, systems, and quality benchmarks while producing hands-on video and motion content. Creates and iterates YouTube-first and Meta assets, uses performance data to improve creative, develops AI-assisted workflows, mentors designers, and oversees agencies and freelancers. The role also manages high-volume projects, localizes German-market creative, and ensures brand consistency across campaigns.

Own AG1’s customer retention strategy and full subscriber lifecycle, including churn reduction, subscription experiences, lifecycle marketing, cross-sell, upgrades, winback, and retention forecasting. Manage the retention P&L, analyze cohort and campaign performance, oversee vendors, and build a high-performing team. Partner cross-functionally with Finance, Data, Product, Member Experience, and Creative to improve customer lifetime value and recurring revenue.

Leads APAC creative strategy and performance testing across Meta, Google, and emerging media channels. Defines testing roadmaps, hypotheses, metrics, and creative briefs; translates performance data into strategic recommendations; directs internal teams, agencies, creators, and partners; and maintains consistent brand messaging across paid media, sponsorships, social, email, podcast, event, and creator content.

Own end-to-end creator content lifecycle for DACH, UK, Europe and APAC: source and manage creators, translate briefs, manage production, edit and localize creator footage into performance-focused Meta and YouTube ads, iterate creatives using AI tools, and deliver assets to media and growth teams.

Operate and maintain marketplace listings and inventory across Amazon and Walmart. Triage operational issues (VTR, MCF, FBA, disbursements, NetSuite mismatches), manage catalog and permissions, run recurring data exports, support compliance/KYC, and contribute to channel reporting and testing roadmaps.

Lead Meta and TikTok paid social acquisition for AG1: build platform architecture and bidding models with agencies, scale multi-million-dollar monthly spend, manage CAC/MER/ROAS, create rapid creative feedback loops to avoid ad fatigue, align acquisition with retention/LTV, and use MTA/MMM and surveys to set performance targets.