Senior Manager, Public Relations

OVERVIEW

SageSure is looking for a Senior Manager of Public Relations to play a key role in the execution of its public relations and external communications strategy. In this role, you will be responsible for helping SageSure achieve its communication goals by securing favorable earned media, maintaining strong relationships with journalists and media contacts, and independently planning and executing short and long-term PR campaigns that align with business objectives.

The ideal candidate is a proactive and influential individual with strong instincts for managing perceptions, a passion for compelling storytelling, and a proven ability to independently drive results through data-driven decision-making and cross-functional collaboration. If you are interested in making an immediate impact at a fast-growing company at the forefront of the insurance industry, we’d like to hear from you.

KEY RESPONSIBILITIES

• Execute the public relations strategy, ensuring tactical efforts support the business’s objectives and enhance SageSure’s reputation as a market leader.
• Proactively secure favorable media coverage and opportunities through timely and targeted outreach.
• Independently develop high-quality PR content, including press releases, contributed bylines, award submissions, media kits, and more.
• Support executives and designated spokespeople by assisting with media training, drafting talking points, creating presentations for speaking opportunities, and preparing briefing documents.
• Analyze internal data, industry trends, and research and assist in the creation of proprietary reports to leverage for media outreach.
• Facilitate and maintain strong working relationships with journalists and reporters by providing them with accurate, timely, and relevant information and access to subject matter experts.
• Collaborate with Digital Marketing and Creative teams to integrate PR campaigns across earned, paid, owned, and shared channels.
• Assist in coordinating crisis communications and reputation management efforts under the direction of leadership.
• Track, analyze, and report on the performance of PR campaigns to measure and optimize results.
• Mentor junior staff or manage external PR agency relationships for specific projects.

SKILLS & EXPERIENCE

• Exceptional track record of independently executing effective public relations strategies and best practices.
• Demonstrated experience in corporate communications; familiarity with crisis management principles is required.
• Strong networking and relationship building skills, especially with media contacts and outlets.
• Excellent presentation and written/verbal communication skills, including the ability to transform complex information and research into strategic messaging.
• Significant experience with media monitoring and analytics tools.
• Strong business acumen and analytical skills to drive meaningful insights.
• Proven ability to work autonomously and professionally with senior stakeholders.
• Outstanding attention to detail and accuracy.
• Excellent project management skills.

HIGHLY PREFERRED SKILLS

• Bachelor's degree in public relations, communications, journalism, marketing, or a related field.
• Minimum 6 years of experience in public/media relations, corporate communications, or related roles.
• Experience in insurance (especially property/casualty) or financial category.
• Professional certifications such as Accreditation in Public Relations (APR) are preferred but not required.
• Demonstrated ability to work effectively in a fast-paced, responsive environment.