The Role
Lead GoodLeap's earned media and executive visibility strategy, manage day-to-day media relations, secure coverage and speaking/award opportunities, support announcements and crisis communications, and build PR processes, measurement, and agency/tool relationships to drive business impact.
Summary Generated by Built In
About GoodLeap:
GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more. Over 1 million homeowners have benefited from our simple, fast, and frictionless technology that makes the adoption of these products more affordable, accessible, and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap’s proprietary, AI-powered applications and developer tools to drive more transparent customer communication, deeper business intelligence, and streamlined payment and operations. Our platform has led to more than $30 billion in financing for sustainable solutions since 2018.
GoodLeap is also proud to support our award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems, changing the lives of more than 1.6 million people across Africa, Asia, and South America.
The Senior Manager, Public Relations leads the company's earned media strategy and builds its visibility across press, industry conversations, and executive thought leadership platforms. The role also leads GoodLeap's media relations and serves as the primary day-to-day contact for journalists and earned media opportunities—owning journalist relationships, executive visibility, press opportunities, awards, speaking engagements, and reputation management.
The Senior PR Manager will help define how GoodLeap shows up in the market, identifying the stories that differentiate the company and translating business priorities into compelling narratives that influence customers, partners, policymakers, and the broader industry.
The Senior PR Manager will help define how GoodLeap shows up in the market, identifying the stories that differentiate the company and translating business priorities into compelling narratives that influence customers, partners, policymakers, and the broader industry.
Essential Job Duties and Responsibilities:
Media Strategy, Planning & Announcements
● Develop and execute GoodLeap's annual earned media strategy, including a proactive media plan, monthly pitch calendar, and quarterly announcement cadence aligned to company priorities, product launches, and business objectives.
● Partner closely with Strategic Communications to translate company messaging into compelling earned media opportunities and external storytelling.
● Draft and manage press releases and external announcements in close partnership with Strategic Communications on messaging and press release development, and Product Marketing on launch planning and timing.
● Lead PR strategy and execution for major company announcements, product launches, partnerships, research reports, customer stories, and corporate milestones.
Media Relations, Outreach & Partnerships
● Lead proactive media outreach by identifying compelling story opportunities, developing strategic pitches, and securing meaningful earned coverage across business, consumer, technology, financial, sustainability, and trade publications.
● Build and maintain strong relationships with agencies, journalists, editors, producers, and industry influencers while serving as GoodLeap's primary day-to-day media contact.
● Monitor industry trends, competitor activity, and breaking news to identify rapid response opportunities, support reputation management, and keep leadership informed of relevant developments.
● Build strong cross-functional relationships across Product Marketing, Public Affairs, Product, Legal, Sales, Customer Success, and Executive Leadership to proactively identify newsworthy stories and media opportunities.
● Support Public Affairs through media outreach related to policy issues, legislative developments, op-ed placement, and public policy thought leadership while partnering on issues management and reputation strategy.
Executive Visibility & Thought Leadership
● Lead executive media relations by developing briefing materials, interview preparation, messaging, and talking points for media interviews, podcasts, speaking engagements, and executive visibility opportunities.
● Own GoodLeap's earned content calendar, developing or managing contributed articles, bylines, executive commentary, and thought leadership opportunities that elevate executive visibility and increase share of voice.
● Partner with the Senior Manager of Strategic Communications on awards and speaking programs by maintaining an annual calendar, identifying opportunities, writing submissions, and coordinating executive participation, targeting approximately 7–10 strategic speaking opportunities and 7–10 award submissions annually.
PR Operations & Measurement
● Establish scalable PR processes, reporting, and best practices.
● Measure and report on PR performance, including earned media quality and volume, share of voice, message pull-through, executive visibility, awards, speaking engagements, and business impact.
● Manage external agency relationships, PR tools, media databases, monitoring platforms, wire services, reporting dashboards, editorial calendars, and budgets.
● Develop and execute GoodLeap's annual earned media strategy, including a proactive media plan, monthly pitch calendar, and quarterly announcement cadence aligned to company priorities, product launches, and business objectives.
● Partner closely with Strategic Communications to translate company messaging into compelling earned media opportunities and external storytelling.
● Draft and manage press releases and external announcements in close partnership with Strategic Communications on messaging and press release development, and Product Marketing on launch planning and timing.
● Lead PR strategy and execution for major company announcements, product launches, partnerships, research reports, customer stories, and corporate milestones.
Media Relations, Outreach & Partnerships
● Lead proactive media outreach by identifying compelling story opportunities, developing strategic pitches, and securing meaningful earned coverage across business, consumer, technology, financial, sustainability, and trade publications.
● Build and maintain strong relationships with agencies, journalists, editors, producers, and industry influencers while serving as GoodLeap's primary day-to-day media contact.
● Monitor industry trends, competitor activity, and breaking news to identify rapid response opportunities, support reputation management, and keep leadership informed of relevant developments.
● Build strong cross-functional relationships across Product Marketing, Public Affairs, Product, Legal, Sales, Customer Success, and Executive Leadership to proactively identify newsworthy stories and media opportunities.
● Support Public Affairs through media outreach related to policy issues, legislative developments, op-ed placement, and public policy thought leadership while partnering on issues management and reputation strategy.
Executive Visibility & Thought Leadership
● Lead executive media relations by developing briefing materials, interview preparation, messaging, and talking points for media interviews, podcasts, speaking engagements, and executive visibility opportunities.
● Own GoodLeap's earned content calendar, developing or managing contributed articles, bylines, executive commentary, and thought leadership opportunities that elevate executive visibility and increase share of voice.
● Partner with the Senior Manager of Strategic Communications on awards and speaking programs by maintaining an annual calendar, identifying opportunities, writing submissions, and coordinating executive participation, targeting approximately 7–10 strategic speaking opportunities and 7–10 award submissions annually.
PR Operations & Measurement
● Establish scalable PR processes, reporting, and best practices.
● Measure and report on PR performance, including earned media quality and volume, share of voice, message pull-through, executive visibility, awards, speaking engagements, and business impact.
● Manage external agency relationships, PR tools, media databases, monitoring platforms, wire services, reporting dashboards, editorial calendars, and budgets.
Required Skills, Knowledge and Abilities:
● 7+ years of experience in public relations, either in-house or at an agency, with a proven track record of leading comprehensive earned media programs.
● Demonstrated success securing earned media across national, regional, business, technology, consumer, financial, sustainability, and trade publications.
● Strong existing relationships with journalists across business, technology, finance, sustainability, or consumer media preferred.
● Experience managing a PR function from strategy through execution, reporting, and operations.
● Exceptional writing and storytelling skills, including experience developing press releases, media pitches, executive briefing materials, contributed articles, op-eds, and messaging documents.
● Demonstrated experience building executive visibility through media placements, thought leadership, speaking engagements, and industry awards.
● Strong news judgment with the ability to translate complex technologies, financial products, or regulated industries into clear, compelling stories that resonate with media and external audiences.
● Experience managing sensitive media situations, crisis communications, and reputation management with sound judgment and professionalism.
● Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously in a fast-paced environment.
● Confidence working directly with executives and cross-functional leaders, building alignment, navigating approvals, and driving execution across multiple stakeholders.
● Experience using data and analytics to measure PR performance, optimize strategy, and demonstrate business impact.
● Background in fintech, financial services, SaaS, home services, energy, sustainability, or another regulated industry is preferred.
● Demonstrated success securing earned media across national, regional, business, technology, consumer, financial, sustainability, and trade publications.
● Strong existing relationships with journalists across business, technology, finance, sustainability, or consumer media preferred.
● Experience managing a PR function from strategy through execution, reporting, and operations.
● Exceptional writing and storytelling skills, including experience developing press releases, media pitches, executive briefing materials, contributed articles, op-eds, and messaging documents.
● Demonstrated experience building executive visibility through media placements, thought leadership, speaking engagements, and industry awards.
● Strong news judgment with the ability to translate complex technologies, financial products, or regulated industries into clear, compelling stories that resonate with media and external audiences.
● Experience managing sensitive media situations, crisis communications, and reputation management with sound judgment and professionalism.
● Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously in a fast-paced environment.
● Confidence working directly with executives and cross-functional leaders, building alignment, navigating approvals, and driving execution across multiple stakeholders.
● Experience using data and analytics to measure PR performance, optimize strategy, and demonstrate business impact.
● Background in fintech, financial services, SaaS, home services, energy, sustainability, or another regulated industry is preferred.
Compensation: $120,000 - $160,000 annually
Additional Information Regarding Job Duties and Job Descriptions:
Job duties include additional responsibilities as assigned by one's supervisor or other managers related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and other skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
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Skills Required
- 7+ years of experience in public relations, in-house or at an agency
- Proven track record of leading comprehensive earned media programs
- Demonstrated success securing earned media across national, regional, business, technology, consumer, financial, sustainability, and trade publications
- Experience managing a PR function from strategy through execution, reporting, and operations
- Exceptional writing and storytelling skills, including press releases, media pitches, executive briefing materials, contributed articles, and op-eds
- Experience building executive visibility through media placements, thought leadership, speaking engagements, and industry awards
- Strong news judgment and ability to translate complex technologies, financial products, or regulated industries into clear, compelling stories
- Experience managing sensitive media situations, crisis communications, and reputation management
- Excellent project management and organizational skills with ability to manage multiple initiatives
- Experience using data and analytics to measure PR performance and demonstrate business impact
- Experience managing external agency relationships, PR tools, media databases, monitoring platforms, wire services, reporting dashboards, and budgets
- Strong existing relationships with journalists, editors, producers, and industry influencers
- Background in fintech, financial services, SaaS, home services, energy, sustainability, or another regulated industry
GoodLeap Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GoodLeap and has not been reviewed or approved by GoodLeap.
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Healthcare Strength — Feedback suggests GoodLeap provides comprehensive healthcare coverage, including medical, dental, vision, life, and disability insurance alongside EAP and mental-health support. On balance, the core coverage breadth appears solid.
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Leave & Time Off Breadth — Feedback suggests employees receive PTO, paid holidays, and sick time within a defined time-away program. Notes also highlight vacation and leave programs as standard offerings.
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Parental & Family Support — Feedback suggests parental and family medical leave are available. Recent mentions indicate parental leave was expanded in January 2026.
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The Company
What We Do
GoodLeap is a sustainable home solutions marketplace. We provide simple, fast, and frictionless point-of-sale technology for countless mission-driven professionals serving millions of people who want to upgrade their homes and save money. Our platform offers flexible ways for consumers to pay for a wide range of sustainable products, including solar panels, battery storage, smart home devices, modern HVAC systems, energy efficient windows, upgraded roofing, water-saving turf, and more. We are committed to caring for the planet, building lasting relationships with our valued partners and customers, and delivering cutting-edge technology that enables more people to embrace a sustainable lifestyle.
