Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
The executor of the Product marketing team [within a wider High-Net-Worth (HNW) Product team] tasked to deliver HNW product marketing initiatives that are customer-led and commercially-driven.This covers the full end-to-end journey, from development of compelling product propositions to G2M activation via:
• sales (e.g. product training, sales collaterals, sales-platform content)
• marketing (e.g. below-the-line (BTL) materials, online/digital marketing, PR/events)
Job Requirements:
Enable the compelling product propositions by supporting the Product Marketing Director in working with the product design team to provide customer-led and commercially driven insights, potentially acquired through competitor assessments and/or consumer and distributor research. Following which, the product proposition will need to be crafted using storytelling techniques to be clear and compelling.
Develop G2M activation by collaborating with internal and external stakeholders, ensuring timely delivery to a high standard. This includes collaborating with external vendors and partnering with internal functions to create cut-through and professional customer-facing assets & sales-driving collaterals. Also execute all materials to meet internal standards and regulatory requirements and work closely with distributors to coordinate effective roll-out of the materials.
Take charge of internal administrative requirements e.g. performance monitoring, reporting, procurement processes
Execute various ad hoc projects
Qualifications and Experience
- University graduate (no limitations in terms of field of study)
- Minimum 5 years of related experience gained in the financial services industry
- Prior HNW-focused sales and marketing exposure will be a plus
- Located in HK
Skills/Knowledge
- Excellent project management and organizational skills - proactive and able to meet tight timelines
- Solid experience in managing internal stakeholders and external vendors
- Strong inter-personal skills and ability to work in a fast-paced business environment
- Exceptional attention to detail, including word‑by‑word review
- Good skills in written and spoken English; knowledge of Chinese (Cantonese or Mandarin) will be a plus
- Good understanding of insurance products - specifically health, protection and wealth plans
- Exposure to unearthing customer insights (via research) and leveraging them in propositions
- Ability to translate complex/technical info into customer- and distributor-led communication (language & visuals)
- Innovative and creative thinker with storytelling skills
- Experience of supporting Distributor training and possesses good understanding of the sales journey
- Experience in developing customer- and distributor-friendly sales and marketing materials (e.g. product brochures & videos, organizing product launch/revamp G2M campaigns) designed to professional quality
- Exposure to using infographics effectively
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Skills Required
- University graduate
- Minimum 5 years of related experience in the financial services industry
- Located in Hong Kong
- Prior HNW-focused sales and marketing exposure
- Excellent project management and organizational skills
- Experience managing internal stakeholders and external vendors
- Strong interpersonal skills and ability to work in a fast-paced environment
- Exceptional attention to detail, including word-by-word review
- Good written and spoken English
- Knowledge of Chinese (Cantonese or Mandarin)
- Good understanding of insurance products (health, protection, wealth plans)
- Exposure to customer insights research and leveraging insights in propositions
- Ability to translate complex/technical information into customer- and distributor-led communication (language & visuals)
- Innovative and creative thinker with storytelling skills
- Experience supporting distributor training and understanding the sales journey
- Experience developing customer- and distributor-friendly sales and marketing materials (brochures, videos, G2M campaigns)
- Exposure to using infographics effectively
What We Do
In Asia and Africa, Prudential has been providing familiar, trusted financial security to people for 100 years. Today, headquartered in Hong Kong and London, we are ranked top three in 12 Asian markets with 18 million customers, around 68,000 average monthly active agents and access to over 27,000 bank branches in the region. Prudential is focused on opportunities in the most exciting growth markets in Asia and Africa. With access to over 4 billion people in both these regions, we are investing in broadening our presence and building our leadership in the life and asset management markets. We are committed to making a positive impact on our customers, our employees and our communities by delivering the best savings, health and protection solutions to people so they can get the most out of life. Visit our websites for more information Prudential plc: https://www.prudentialplc.com/ Prudence Foundation: https://www.prudentialplc.com/en/prudence-foundation
