Cochlear is the global market leader in implant hearing solutions. Cochlear's mission is to help people hear and be heard. Around the world, more people chose a Cochlear-branded hearing implant system than any other. A Cochlear Implant is an electronic device that is surgically implanted under the skin near the ear that restores hearing to those who suffer from severe hearing loss. It’s an incredible piece of engineering and the only product in the world that restores a sense through technology. Imagine using your experience to help people around the world to hear again. We can offer a unique opportunity to join Cochlear, an iconic Australian company, leading the world in implantable hearing solutions. Our mission is to help more people to hear.
Cochlear Asia-Pacific, the fastest growing division of Cochlear Ltd, has a direct market presence in Japan, Korea, China, India, SE Asia and Australia & New Zealand. Cochlear conducts most of its leading research, development and manufacturing of cochlear implants in the Asia Pacific region with state-of-the-art manufacturing facilities in Australia and repair facilities in Malaysia. We are building a new facility in Chengdu to serve China and emerging markets and increase global production.
The Opportunity
We are seeking an experienced Marketing & Communications team to join our APAC Marketing team in the Role of Senior Manager, Product Communications.
The Senior Manager Product Communications is responsible for leading the development of best-in-class product marketing launch programs and campaigns to align with the overall marketing and business objectives.
The Senior Manager Product Communications has a leading role in communicating APAC strategic needs and priorities to the corresponding business units, and in collaborating with Global Marketing and Services teams to ensure APAC’s regional needs are understood and represented, whilst also acting as a partner and product communications and launch strategist for the APAC regional team and the APAC markets.
Key Areas of Accountability include:
Accountability 1: Campaign Strategy and Execution
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Drive the planning and development of product launch communications and upgrades campaigns that support business objectives across the APAC region.
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Develop and lead strategies to position our products as market leading to professionals, the reason to upgrade to recipients and driving candidates to choose Cochlear
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Develop and lead product and behavioural change communication strategies to facilitate post surgery customer journey
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Serve as the Subject Matter Expert (SME), for the APAC region, on product marketing communications; sharing knowledge and best practices with the Global & APAC regional partner teams.
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Partner with marketing teams in the markets to ensure their product launch plans and campaigns are appropriately aligned with the wider global and regional goals.
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In partnership with Director, Communication & Demand Generation, develop annual budgets for product launches and campaigns to deliver APAC’s goals. Propose expense budget; manage and maintain approved budget as required
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Define KPIs for all programs, track, report and optimise campaigns throughout their lifecycle and provide reports and executive summaries, as require
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Build comprehensive campaign briefs for in-house teams and/or agencies to efficiently create great marketing experiences
Accountability 2: Drive successful launches through partnerships
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Partner with Digital teams to deliver digital components for the product marketing programs including regular optimisation of campaign pages and updates to Cochlear.com and email programs to support product launches and campaigns
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Partner with the Social Media Manager to drive best practise social media for product marketing campaigns
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Partner with Digital teams to define analytics and dashboards for product campaigns across APAC for comprehensive campaign reporting
Accountability 3: Team Building and Talent Development
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Manage direct reports by defining KPIs and annual performance goals and monitor performance against goals with guidance and feedback to consistently maximise individual and team successes
About You. As we grow our operations, we are looking for people who share our passion for delivering quality hearing solutions to our customers. To add value to Cochlear in this role, you'll be able to demonstrate the following skills and experience:
Required Skills
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Graduate qualifications in marketing, business or related degree with at least 8 years’ experience in digital marketing or marketing
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Proven results in developing comprehensive digital strategy for a broad range of B2B, B2C and DTC marketing and e-commerce campaigns
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Demonstrated ability to leverage customer insights and market trends into marketing programs
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Strong written, verbal, communication and presentation skills
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Ability to organize, prioritize, and thrive in a complex, extremely fast-paced environment that requires flexibility and adaptability
Desired Skills
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Experience within the pharmaceuticals/life sciences/medical device/healthcare industry
Cochlear’s mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a life full of hearing. We aim to give people the best lifelong hearing experience and access to innovative future technologies. We collaborate with the industry’s best clinical, research and support networks. That’s why more people choose Cochlear than any other hearing implant company. Learn and grow with us as we tackle the most complex challenges in helping more people to hear and experience life’s opportunities.
If you feel that you have the skills and experience to be successful in this role and take on new challenges to build your career with Cochlear, please start your application by clicking the apply button below.
#CochlearCareers
How we recognise your contribution
We want Cochlear to be a place where our people truly enjoy coming to work. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.
For more information about Life at Cochlear, visit www.cochlearcareers.com
At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. We offer flexible working arrangements, and we understand flexibility is not the same for everyone. We're open to a conversation about what flexibility means for you.
What We Do
Hear now. And always
As the global leader in implantable hearing solutions, at Cochlear (ASX: COH) we are committed to our mission to help people hear and be heard. Our story started more than four decades ago when Professor Graeme Clark pioneered the world's first multi-channel cochlear implant and created an entirely new treatment for hearing loss.
Since our formation in 1981, we continue Professor Clark’s work to help people with moderate to profound hearing loss experience a life full of hearing.
We have provided more than 650,000 implantable devices. Each recipient helps form a global community of millions, through families, friends, colleagues, teachers and more. And they’re not just connected to their own community — each shares a link with each other and to Professor Clark’s childhood desire to help people hear.
We aim to give people the best lifelong hearing experience and access to innovative future technologies. We understand the privilege of connecting people to a life lived with hearing. And we listen, respond and move with the times – to continue to bring hearing within reach of all those who need it.
That's how we live our mission every day. Our global workforce of more than 4,000 people shares a collective determination to give more people the opportunity to enjoy a life of hearing.
Cochlear’s global headquarters are on the campus of Macquarie University in Sydney, Australia with regional headquarters in Asia Pacific, Europe and the Americas. Through our offices in over 180 countries we help people of all ages to hear.
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