Senior Manager, Product Marketing
WHO WE ARE:
Zinnia is simplifying how people buy, sell, and administer insurance products. Combining intuitive enterprise technology solutions and data insights with the streamlined, consumer-facing Policygenius marketplace, Zinnia is redesigning the insurance experience for shoppers, advisors, and insurers alike - and enabling more people to protect their financial futures along the way. Zinnia has over $173.7 billion in assets under administration across 60+ carrier clients, 350 distributors and partners, and over 2 million policyholders.
WHO YOU ARE:
Zinnia is hiring a Senior Product Marketing Manager to join our Marketing team in leading go-to-market for key solutions in our portfolio, generating insights that inform our product strategy, and creating and executing campaigns to drive efficient growth. The Senior PMM will hone the messaging and positioning for our solutions and work with Marketing and other teams within the company to ensure the message is carried forward to drive pipeline. This role will report to the Head of Product & Brand Marketing.
WHAT YOU'LL DO:
- Get sales, success, and marketing excited about product value
- Use customer pains & gains in messaging to drive adoption
- Drive competitive intelligence management and the creation of battlecards and other competitive materials to enable our marketing and sales teams to compete effectively
- Lead GTM strategy for new feature launches, serving as key point of contact with strategic and technical partners across product management, sales, growth marketing, creativity, and more.
WHAT YOU'LL NEED:
- 5+ years of experience in marketing strategy, product marketing, or GTM that involves translating technical concepts into engaging messaging across multiple channels and mediums
- Experience in B2B insurtech or fintech, with a moderate technical understanding of current digital transformation challenges, additional preference for experience with an audience of IT decision-makers at wealth management and financial services firms
- Experience collaborating with a broad range of departments that include sales, product management, engineering, and customer success across multiple time zones
- A desire to make a big impact on the business's performance - and a track record of doing so
- A love for translating complicated ideas into practical messaging tailored to the context and needs of your audience
- A strong sense of ownership: you don't need to be asked to take the lead, get answers, or find solutions
- A willingness to learn. People who thrive here tend to have a little grit, an "I can do anything" attitude, and take initiative to learn what they don't already know
- Interest in teaming up with our group of creative, funny, and kind marketers to simplify insurance for everybody.
WHAT'S IN IT FOR YOU?
Zinnia offers excellent career progression and competitive compensation. We offer great benefits, including health/dental insurance, parental leave, profit sharing, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more. We're looking for the best and brightest innovators in the industry to join our team. At Zinnia, you collaborate with smart, creative professionals who are dedicated to delivering cutting-edge technologies, deeper data insights, and enhanced services to transform how insurance is done. Visit our website at www.zinnia.com for more information. Apply by completing the online application on the careers section of our website. We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.
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What We Do
Zinnia is Where Complexity Ends and Simplicity Begins. By merging decades of industry expertise with advanced technology, Zinnia seeks to transform the life and annuity experience from end-to-end. We will empower our clients to innovate and launch products faster, to buy, sell, manage, and service products more effectively, and to better serve their customers.
