At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Our Values
If this sounds like you, you’ll fit right in.
Justworks is hiring a Senior Manager, Performance Marketing to lead the execution and ongoing evolution of our performance marketing engine within Growth Marketing. This role owns how our core performance channels operate day to day, ensuring they are efficient, scalable, and consistently driving high-quality demand and pipeline.
You will join an established performance marketing function that is already operating at scale and contributing meaningfully to the business. You’ll play a central role in shaping how the engine runs going forward by refining channel strategy, improving systems and workflows, and raising the bar on execution as the company grows. This is a hands-on leadership role for an experienced performance marketer who combines deep channel expertise with strong operational judgment.
What You’ll Do- Own the strategy, execution, and performance of Justworks’ core performance marketing channels, including paid search, SEO and AEO (AI-assisted and generative search optimization), and affiliate and partner-driven acquisition.
- Lead and develop a team of performance marketing specialists and foster a culture of ownership, business stewardship, and continuous improvement.
- Use performance data and experimentation results to guide investment decisions and continuously improve efficiency across the channel portfolio and increase pipeline and revenue contribution.
- Own performance reporting across channels, including pipeline contribution, efficiency metrics, and leading indicators of performance health.
- Lead ongoing optimization across bidding strategies, targeting, creative testing, landing experiences, and conversion flows.
- Continuously improve how the performance marketing engine operates by establishing clear operating rhythms for testing, learning, and iteration across channels, processes, and systems.
- Partner closely with Integrated Media to ensure strong coordination across channels and through the full funnel.
- Work with Lifecycle Marketing, Web Experience, Marketing Operations, and RevOps to improve conversion paths, attribution, and lead quality
- Collaborate with Product Marketing to align channel execution with positioning, messaging, and audience priorities
All Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie – Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness – Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit – You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity – Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity – Be like Einstein: “Everything should be made as simple as possible, but no simpler.
Who You Are
- 7+ years of experience in performance marketing roles, ideally within B2B or B2B2C companies, with 3+ years managing and developing a team of marketers.
- Deep hands-on experience owning and scaling paid search, SEO/AEO, and affiliate channels.
- Proven track record of managing $10M+ performance budgets and delivering measurable pipeline, revenue, and customer impact.
- Strong understanding of how performance channels interact with brand and top of funnel channels, pipeline quality, and revenue conversion.
- Systems-oriented mindset, with experience improving how programs run through experimentation and iteration.
- Comfortable leading teams and working cross-functionally in an outcome-oriented environment.
The base wage range for this position based in our New York City Office is targeted at $155,500 - $186,600 per year.
#LI-Hybrid #LI-DW1
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At JustworksJustworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [email protected]. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
Our DEIB Report
Top Skills
What We Do
Justworks is a cloud-based software platform that takes the busyness out of growing a business and alleviates the unknown. We've combined a simple platform and exceptional 24/7 customer service to help entrepreneurs and businesses grow with confidence by giving them access to corporate-level benefits, automated payroll, HR tools, and compliance support— all in one place.
Why Work With Us
We're building a world in which starting, running, and joining a growing business is an accessible option for all. If you want to work in an entrepreneurial environment, build something meaningful, and have fun while doing it, join us.
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Justworks Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Hybrid roles are based in NYC, Mexico City, London, Tampa, or Toronto, and some roles are fully remote.
