Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India.
Lead Razorpay’s digital performance and brand media charter across Display, Video, OTT, CTV, Programmatic, and Social platforms. Drive high-value merchant acquisitions and brand equity through complex, multi-channel campaigns. Champion AI-driven marketing workflows, advanced measurement frameworks, and cross-functional innovation to maximize ROI. Blend performance with storytelling to deliver both immediate business outcomes and long-term brand growth, while building and mentoring a high-performing marketing team.
Key Roles & Responsibilities
- Lead Razorpay’s display & video marketing strategy across (IG, YT, LinkedIn OTT, CTV, programmatic channels & others) for both performance and brand objectives.
- Manage highly complex & multi-channel digital ads to maximize ROI while driving high value merchant acquisitions and brand awareness.
- Champion AI-driven marketing workflows, building automations (not limited to n8n, Zapier, etc.) for targeting, bidding, optimization, and reporting.
- Work cross-functionally with Product, Business, and Design teams to run high-impact, full-funnel campaigns.
- Build, mentor, and lead a team of channel managers, analysts, and ad-ops specialists, while managing agencies and external partners.
- Drive measurement excellence with advanced frameworks, incrementality testing, MMM, MTA, brand lift, attention metrics.
- Establish AI-first playbooks as a builder in the first 6 months, and then scale them into sustainable 10× growth engines.
- Influence and partner with brand teams to develop video-first storytelling and ad variations that maximize impact across platforms.
- Constantly experiment with new formats, channels, and technologies to keep Razorpay ahead of digital marketing trends.
- Drive end-to-end integration of analytics, attribution, and data platforms, ensuring razor-sharp insights and decision-making at scale
- Build strong strategic partnerships with platforms (Meta, Google, LinkedIn etc) to access innovations and unlock competitive advantage.
Mandatory Qualifications
- 8–10 years of deep performance marketing experience in high-growth startups (e-commerce, fintech, or similar).
- Proven track record of managing ₹10–20 Cr+ monthly budgets across Meta, YouTube, OTT, CTV, affiliates, and programmatic DSPs (DV360, The Trade Desk, etc.).
- Hands-on expertise in AI workflows and prompt engineering, building and deploying automations, not just adopting tools.
- Strong foundation in advanced measurement frameworks (MMM, MTA, incrementality testing, brand lift).
- Skilled in blending performance marketing with brand storytelling, creating campaigns that deliver immediate results and long-term equity
- Experience in team leadership and vendor/agency management.
- Hustler mindset with strong bias for speed, experimentation, and ownership.
Bonus: exposure to performance-driven influencer collaborations, or creative strategy.
Top Skills
What We Do
Power your finance, grow your business.
Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease.
Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money.
#OutgrowOrdinary
We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to.
The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch.
Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly.
Certified cool
We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain.
Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.
