Senior Manager, Performance Marketing

Posted 7 Days Ago
Be an Early Applicant
Bangalore, Bengaluru Urban, Karnataka
In-Office
Senior level
Other
The Role
The role involves planning, executing, and optimizing performance marketing campaigns across various channels to drive high-quality leads and revenue. Responsibilities include analyzing data, identifying growth opportunities, and reporting on KPIs.
Summary Generated by Built In

Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling.

Founded in 2014 in Santa Clara by Soham Mehta, ex-Box Engineering Leader, and Ryan Valles, a transformative P&L leader and former CEO with a track record of scaling ventures, Interview Kickstart’s vision is to help every tech professional thrive in today’s fast-evolving tech industry.

With 40+ domain-specific courses—from foundational Machine Learning and Generative AI to Agentic AI, System Design, and DSA—Interview Kickstart equips engineers, PMs, data professionals, and tech leaders to accelerate their careers. Its 600+ instructors—industry practitioners, hiring managers, and senior engineers from FAANG+ companies—bring real-world insight and cutting-edge expertise into every classroom.

Beyond upskilling, Interview Kickstart offers end-to-end career support. Personalized mock interviews, resume and LinkedIn branding, career coaching, salary negotiation guidance, and performance-based job referrals ensure that your AI upskilling translates into real career breakthroughs. Over 25,000 professionals have already advanced their careers through Interview Kickstart.

Recognized by TIME x Statista and GSV 150 as a top EdTech company, Interview Kickstart is the go-to platform for tech professionals looking to future-proof their careers in the age of AI.

What does the role entail?

One of our key priorities is to scale up performance marketing and make it really effective at driving a lot more high-quality leads, and eventually, revenues. To achieve this, we are looking for a sharp, creative, and enthusiastic performance marketer with experience in driving quality leads across a variety of channels - Google Ads, Facebook, LinkedIn, and Quora, among others.

  • Responsible for planning, executing and maintaining performance marketing campaigns across channels
  • Responsible for end to end Creative strategy to scale and optimize performance marketing
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency.
  • Demonstrate ability to work at both the planning level (generating ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data).
  • Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

What would excite you?

  • Complete ownership; there is minimal management and extreme autonomy
  •  High pedigree, high calibre team.
  • Contribute directly to the success of the business & the top-line impact
  • Top-of-the-line compensation
  • Work from anywhere, forever. All roles at IK are forever remote!

What would excite us?

  • 5+ years of dedicated, full-time experience in performance marketing
  • Proven track record of Scaling profitable campaigns via creative strategy
  • Expertise in rapid scaling up on at least 2 of these 3: Google Ads (Google Search, Google Discovery, Youtube Ads, Google Display Ads), LinkedIn Ads, and Facebook Ads.
  • Good experience in other ad platforms like Quora Ads, Reddit Ads, and others
  • Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
  • Ability to come up with creative ad ideas
  • Good written communication skills
  • Experience in hiring, leading and mentoring a team.

Top Skills

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The Company
HQ: Santa Clara, CA
318 Employees
Year Founded: 2014

What We Do

Interview Kickstart is the leading global platform for Technical Interview Preparation.

Headquartered in Santa Clara, California, our mission is to work with Software Engineers to help them transition into their dream jobs at top-tier companies. Students from our program routinely get offers from Google, Facebook, Amazon, Netflix, Apple, LinkedIn, Uber, and other top organizations after completing our program.

The following set of core beliefs drives Interview Kickstart:

Successful interview prep cannot be a spit and polish job. The only way to become part of a strong technical team is to elevate your craft to that level, i.e., technical interviews cannot be ‘hacked’. To nail them, one must invest time in becoming a better engineer.

It only makes sense to learn from engineers who have made the cut, i.e., one needs to prepare by learning from engineers who are currently already working and hiring at Google, Facebook, Amazon, and other top companies.

One needs a methodology that caters to a superior technical curriculum, retention, and sustained motivation, i.e., structured interview preparation is the only way to career up-leveling.

Interview Kickstart’s team of pedigreed instructors comprises hiring managers and tech leads from FAANG and other top Silicon Valley companies. The areas we focus on include Algorithms, Data Structures, System Designs, and Career Skills.

Our proprietary methodology covers live classes, mock interviews, timed tests, individual coaching sessions, resume reviews, career strategy, referrals, and much more.

Get offers ranging up to $933,000. Join over 5,500+ engineers who have successfully taken our program.

Interview Kickstart’s cost varies as we offer customized courses to meet the differing needs of students. The best way to know about Interview Kickstart cost is to sign-up for our pre-enrolment webinar: https://www.interviewkickstart.com

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