JOB SUMMARY:
Point B is seeking a Senior Strategy Manager to help clients design and execute enterprise growth strategies spanning Product, Service, Marketing, and Sales functions. This role focuses on defining business strategies – enterprise, growth, product/service, and go-to-market. This role is scoped primarily to work within the healthcare Payer industry, bringing foundational understanding of Payer-specific challenges, opportunities and business context.
You will work with senior executives to define/refine business strategies, create business cases to drive decision making, and translate those strategies into actionable transformation roadmaps across the Payer member/customer/employer group lifecycle and/or value streams. This is a business strategy and transformation role, emphasizing growth architecture, product and service strategy, and organizational capability design rather than technical implementation.
As a Strategy Senior Manager, you are responsible for developing others in this area of expertise, directly delivering alongside clients, contributing to growth of a portfolio book of business through thought leadership, solution architecture and driving new sales and relationships.
RESPONSIBILITIES:
- Shape enterprise strategy by identifying growth opportunities, setting strategic priorities, and aligning investments to deliver long-term value.
- Guide organizations in weighing enterprise strategies to progress their vision and goals; develop business cases to drive investment decisions
- Define product and service portfolio strategies aligned to enterprise growth objectives.
- Support product-market fit analysis, pricing and monetization strategy, and value proposition development.
- Shape service offerings and commercialization strategies that improve customer acquisition and retention and position in the marketplace and enable a sustainable growth plan for the enterprise.
- Develop integrated GTM strategies across demand generation, partner ecosystems, sales motions, and customer lifecycle management.
- Define segmentation, targeting, positioning, and messaging strategies supported by data-driven insights.
- Translate growth strategies into executable roadmaps with measurable KPIs.
- Evaluate enterprise capabilities and architect operating models that align people, processes, and technology to accelerate growth.
- Benchmark organizational capabilities, competitive differentiators, and define future-state operating models.
- Identify capability gaps and develop phased transformation strategies to achieve growth strategies.
- Collaborates with Industry and Service Line leadership to evaluate opportunities, sell, and deliver innovative results for new and existing clients.
- Develops thought leadership, client insight articles and represents Point B by presenting at client facing forums and conferences.
- Develops and maintains network at the executive level within healthcare, Payer
- Direct role in business development, supporting generation of new sales and solution architecture in the business strategy and transformation domain
- Growth and go-to-market strategy development
- Product and service strategy
- AI-enabled transformation and capability modeling
- Executive facilitation and storytelling
- Business development
Strategy Development
Capability Assessment & Operating Model Design
Business Development
REQUIRED QUALIFICATIONS:
- 10+ years of experience in strategy consulting, such as growth, product and/or GTM strategy / transformation.
- Experience delivering strategy work in healthcare and/or health insurance/Payer
- Demonstrated experience advising senior stakeholders on growth strategy, product/service strategy, or go-to-market transformation initiatives.
- Proven ability to conduct capability assessments, operating model design, or maturity benchmarking
- Strong business-side understanding of:
Product and service strategy
CRM and customer lifecycle strategy
Lead management and demand generation
AI-enabled business transformation (use-case definition and strategic adoption) - Exceptional executive communication, structured problem solving, and consulting storytelling skills
DESIRED QUALIFICATIONS:
- MBA or MSc in Business, Strategy, Marketing, Management, or a related discipline.
- Experience in a high-performing strategy consulting environment or an equivalent corporate strategy function within a Fortune 500 or scaled mid-market organization.
- Ability to architect strategy engagements, develop a portfolio of work and cultivate executive relationships.
- Experience designing or supporting Lead-to-Cash (L2C), Demand-to-Revenue, Product-Led Growth, or AI-enabled GTM initiatives.
- Familiarity with enterprise transformation frameworks (e.g., CVM, ADKAR, Fit-for-Growth, or similar methodologies).
- Experience facilitating executive workshops and building board-level strategy narratives.
- Trained/Certified in relevant areas of expertise, such as MarTech/CRM and/or Consulting Communication & Product Strategy, Digital and AI Strategy, and/or Consulting/Business Agility.
Skills Required
- 10+ years of experience in strategy consulting (growth, product, or GTM strategy/transformation)
- Experience delivering strategy work in healthcare and/or health insurance/Payer
- Demonstrated experience advising senior stakeholders on growth, product/service strategy, or GTM transformation initiatives
- Proven ability to conduct capability assessments, operating model design, or maturity benchmarking
- Strong business-side understanding of product and service strategy, CRM and customer lifecycle strategy, lead management and demand generation
- Experience with AI-enabled business transformation (use-case definition and strategic adoption)
- Exceptional executive communication, structured problem solving, and consulting storytelling skills
- MBA or MSc in Business, Strategy, Marketing, Management, or related discipline
- Experience in a high-performing strategy consulting environment or equivalent corporate strategy function
- Familiarity with enterprise transformation frameworks (e.g., CVM, ADKAR, Fit-for-Growth)
- Trained/Certified in MarTech/CRM, Consulting Communication & Product Strategy, Digital and AI Strategy, or Consulting/Business Agility
What We Do
Trusted by the world's leading organizations, Point B is a consulting firm that works at the intersection of expertise, industry insight, and transformative technology. This collaborative approach enables you to solve your most important challenges, by bringing together the right mix of talent and technology to deliver greater value and impact. With over 850 associates in the US and 3000+ consultants around the world through our Nextcontinent partnership, we work where you do to deliver the change you seek.
Why Work With Us
Point B is a place of growth. We’re a multifaceted, award-winning firm made up of people who want to make an impact on the world. We’re dedicated to flexibility—offering a hybrid workplace and a variety of opportunities to develop your skillsets and grow your career by following your passions.
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