Senior Manager, Partnerships Marketing (Disney Entertainment)

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New York, NY, USA
In-Office
133K-178K Annually
Senior level
Digital Media • Gaming • News + Entertainment • Sports
The Role
Leads Disney Entertainment’s global partnership marketing strategy for its Direct-to-Consumer business. Manages a partnership marketing team and portfolio, develops integrated campaigns to drive subscriber acquisition, engagement, retention, and brand impact, and aligns cross-functional internal and external stakeholders. Presents strategies and performance results to executives, uses analytics to optimize partner investments, and guides teams through changing priorities across streaming and international markets.
Summary Generated by Built In

Job Posting Title:

Senior Manager, Partnerships Marketing (Disney Entertainment)

Req ID:

10159090

Job Description:

Disney Entertainment Marketing is seeking a Senior Manager, Partnership Marketing to lead and scale strategic partnership marketing initiatives supporting Disney's Direct-to-Consumer business. In this role, you will develop and execute partnership strategies that strengthen consumer engagement, drive subscriber growth, and amplify Disney's iconic brands through innovative marketing collaborations. You will lead a team of marketing professionals, manage a portfolio of strategic global partnerships, and influence priorities across marketing, business development, sales, legal, product, programming, and technical teams. Success requires exceptional business acumen, strategic judgment, executive-level communication, and accountability for team performance and measurable business outcomes.

Responsibilities

  • Lead, mentor, and develop a high-performing partnership marketing team, fostering collaboration, innovation, accountability, and continuous growth.

  • Establish departmental and team priorities aligned with Direct-to-Consumer business objectives and long-term partnership growth strategies.

  • Develop and execute partnership marketing strategies and integrated campaigns that drive subscriber acquisition, engagement, retention, and brand impact.

  • Oversee a portfolio of global strategic partnerships, serving as the senior marketing lead and ensuring alignment between Disney priorities and partner objectives.

  • Partner with senior leadership to shape organizational priorities, allocate resources, manage workflows, and optimize team effectiveness.

  • Present partnership strategies, performance results, subscriber impact, risks, opportunities, and recommendations to senior and executive stakeholders.

  • Drive cross-functional alignment across programming, business development, sales, legal, technical account management, product, and marketing teams to deliver joint initiatives.

  • Develop partner growth plans grounded in analytics, establish performance goals, and maintain accountability for measurable outcomes.

  • Monitor partner performance, market shifts, campaign effectiveness, and emerging opportunities, using insights to optimize investment and impact.

  • Anticipate business, operational, and partner implications of decisions, and guide the team through changing priorities and ambiguity.

  • Influence internal and external stakeholders, including senior leaders, to resolve complex challenges and advance critical initiatives.

Basic Qualifications

  • 7+ years of experience in partnership marketing, strategic marketing, business development, or related functions within subscription-based, direct-to-consumer, media, streaming, entertainment, or consumer technology organizations.

  • Demonstrated success developing and leading partnership marketing strategies and integrated, cross-channel campaigns that deliver measurable outcomes, including subscriber acquisition, engagement, retention, and brand impact.

  • Proven ability to lead and develop high-performing teams and align cross-functional partners, external stakeholders, and executive leaders within a complex, matrixed organization.

  • Deep understanding of the OTT, SVOD, CTV, and digital media ecosystem, including consumer behavior, digital marketing channels, partner landscapes, industry trends, and emerging growth opportunities.

  • Strong track record of building and managing strategic partnerships, leading multiple concurrent initiatives, and operating with a high degree of autonomy and accountability.

  • Exceptional communication skills, executive presence, sound judgment, and the ability to navigate stakeholder relationships with diplomacy and tact.

  • Highly organized, analytical, detail-oriented, and solutions-oriented, with the ability to use data-driven insights to identify opportunities and drive results in a fast-paced environment.

  • Ability to navigate ambiguity and change with agility, adjusting strategy and team direction as priorities shift without losing momentum.

  • Advanced proficiency with Google Workspace, Microsoft Office Suite, Keynote, PowerPoint, Airtable, and project management and collaboration tools.

Preferred Qualifications

  • Experience managing marketing programs across international markets, time zones, and global cross-functional teams.

  • Experience supporting subscriber growth strategies within streaming or Direct-to-Consumer businesses.

  • Experience with international marketing, co-marketing programs, or partner-funded marketing initiatives.

  • Bachelor's degree in Marketing, Communications, Business Administration, Media, Advertising, or a related field.

  • MBA or other relevant advanced degree.

The hiring range for this position in New York, NY is $132,800 to $178,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

DEMRKTG

Job Posting Primary Business:

Disney+ - Marketing

Primary Job Posting Category:

Partnership Marketing - Studios

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-09-08

Skills Required

  • 7+ years of experience in partnership marketing, strategic marketing, business development, or related functions within subscription-based, direct-to-consumer, media, streaming, entertainment, or consumer technology organizations
  • Demonstrated success developing and leading partnership marketing strategies and integrated, cross-channel campaigns delivering measurable outcomes
  • Experience driving subscriber acquisition, engagement, retention, and brand impact
  • Proven ability to lead and develop high-performing teams and align cross-functional partners, external stakeholders, and executive leaders in a complex, matrixed organization
  • Deep understanding of the OTT, SVOD, CTV, and digital media ecosystem
  • Strong track record building and managing strategic partnerships and leading multiple concurrent initiatives
  • Exceptional communication skills, executive presence, sound judgment, and stakeholder relationship management abilities
  • Highly organized, analytical, detail-oriented, and solutions-oriented, with ability to use data-driven insights to drive results
  • Ability to navigate ambiguity and changing priorities with agility
  • Advanced proficiency with Google Workspace, Microsoft Office Suite, Keynote, PowerPoint, Airtable, and project management and collaboration tools
  • Experience managing marketing programs across international markets, time zones, and global cross-functional teams
  • Experience supporting subscriber growth strategies within streaming or Direct-to-Consumer businesses
  • Experience with international marketing, co-marketing programs, or partner-funded marketing initiatives
  • Bachelor's degree in Marketing, Communications, Business Administration, Media, Advertising, or a related field
  • MBA or other relevant advanced degree

The Walt Disney Company Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Walt Disney Company and has not been reviewed or approved by The Walt Disney Company.

  • Pay Growth & Progression — Recent union agreements raised wage floors for large groups of park cast members—e.g., Disneyland’s $24/hour minimum rising to $26 over the contract and Walt Disney World’s path from $18 toward about $20–$20.50 by 2026—signaling upward movement in hourly pay. These steps are described as meaningful improvements for many frontline roles.
  • Healthcare Strength — Company materials outline medical, dental, and vision coverage for many full‑time roles, wellness resources, and (in Central Florida) access to Centers for Living Well clinics and pharmacy. References to mental‑health support and paid time off reinforce a strong core health offering.
  • Wellbeing & Lifestyle Benefits — Complimentary theme‑park admission and discounts on hotels, dining, merchandise, and recreation are positioned as signature perks. Education support through Disney Aspire adds notable lifestyle value for eligible hourly employees.

The Walt Disney Company Insights

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The Company
HQ: Burbank, CA
219,548 Employees
Year Founded: 1923

What We Do

The Walt Disney Company is a leading diversified international family entertainment and media enterprise that operates through segments including entertainment, sports, and experiences.

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