Senior Manager, Partnership Marketing

Posted 2 Days Ago
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New York, NY, USA
In-Office
90K-105K Annually
Senior level
Agency • Sports
The Role
Manages clients’ sports sponsorship portfolios, including partnership strategy, sponsorship rights and asset management, activation programming, project plans, budgets, vendors, and cross-functional agency coordination. Provides strategic recommendations across events, talent, influencers, hospitality, media, content, and customer engagement. Leads client meetings, manages deliverables and invoicing, supports account leadership, and maintains partner relationships. The role requires sports industry knowledge, event execution experience, strong organization, and approximately 30% travel.
Summary Generated by Built In

Allied Sports launched in 2019 with a singular mission – to lead modern marketers in the undeniable shift from Sponsor to Storyteller™. Today, we are an independent, full-service agency operating from the Allied Global Marketing network. Led by industry veterans with a rookie spirit, our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships. Sports Business Journal named Allied Sports one of the Best Places to Work in Sports in 2023 and 2024, and Front Office Sports named the agency among the Best Employers in Sports for 2024.

At Allied Sports, we let our values speak louder than our value proposition. We begin every weekly all-

company meeting by reinforcing the organizational values that define what it means to be Allied.

  • Driven – All grit, no quit. We love what we do and use that drive to help our clients win every day.
  • Versatile – Built for change. We strive for continuous improvement; progress, not perfection.
  • Meticulous – Do the corners because details matter. Little things done well make big things happen.
  • Real – We lead with transparency and vulnerability to empower teammates who feel heard and seen.
  • One – We, not me. We always put team first and find every opportunity to reward the assist.

Opportunity:


Allied Sports is hiring an Account Manager to join our fast-growing team.  We are looking for a motivated, dedicated and enthusiastic person to join our team to lead the day-to-day management of a Partnership Marketing client’s sponsorship portfolio. The role also will support the account team and agency business initiatives with prediction market industry expertise, organization, planning, idea generation, and cross-functional integration.

 

Responsibilities:

 

The position of Account Manager is client-facing and expected to maintain an in-depth understanding of clients’ business and forge partnerships with client-side counterparts, partners and vendors.

  • Lead day-to-day management of client's sponsorship platform including overall project management (e.g. project plans, timelines, agency integration and deliverables)
  • Develop and lead on sponsorship rights and asset management processes
  • Coordinate and manage activation programming with a cross functional team and relevant agency partners in connection with client's sponsorship platforms
  • Provide strategic thinking and POVs for sponsorship initiatives. Specific initiatives could include event activation development, talent / influencer strategy, customer engagement, hospitality programming, media integration strategy, content, etc.
  • Manage partner and vendor relationships and coordinate necessary deliverables on behalf of client
  • Provide proactive strategic thinking and recommendations for client
  • Manage project budgets and invoicing deadlines
  • Lead key meetings/calls with internal & external constituents
  • Provide support to Director and VP on overarching account management and planning

 

Qualifications:


  • 5-8 years of prior partnership experience required
  • Client-based account management experience; specific disciplines could include partnership marketing, event marketing, activation management.
  • Project management experience with the ability to manage multiple projects independently and with a larger team
  • League and/or team experience, an understanding of the business of sports, sports media, IP rights and sponsorship
  • Experience with on-site event management, event execution and vendor management 
  • Ability to think strategically, creatively and can problem solve independently
  • Ability to handle precise asset management records, allocation, tracking and reconciliation
  • Exceptional organizational skills
  • Excellent time management, written and verbal communication skills
  • Ability to travel approximately 30% of the time
  • Proficient in Microsoft suite (in particular PowerPoint, Word, Excel)
  • Able to work weekends, holidays and non-traditional hours, as required


Considerations:


  • Hybrid schedule: Office in New York, NY with 3 days in-office (Tues-Thurs) and 2 days remote (Mon & Fri) weekly (subject to change)
  • Base salary range in New York City, NY: $90K-$105K annually 

This represents the salary range that Allied Sports, in good faith, might be willing to pay for this job at the time of this posting. Actual base salary depends on several factors, including market dynamics, location and region, experience, specialized skills/training (education), and level of responsibility. Allied Sports expects to hire for this position near the middle of the range. Allied Sports would consider paying a salary or rate near the higher end of the range only in truly exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position. 

Allied Sports is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Skills Required

  • 5–8 years of prior partnership experience
  • Client-based account management experience in partnership marketing, event marketing, or activation management
  • Project management experience managing multiple projects independently and with larger teams
  • League and/or team experience, with understanding of sports business, sports media, intellectual property rights, and sponsorship
  • On-site event management, event execution, and vendor management experience
  • Strategic thinking, creativity, and independent problem-solving ability
  • Ability to manage precise asset management records, allocation, tracking, and reconciliation
  • Exceptional organizational skills
  • Excellent time management and written and verbal communication skills
  • Ability to travel approximately 30% of the time
  • Proficiency in Microsoft PowerPoint, Word, and Excel
  • Ability to work weekends, holidays, and non-traditional hours as required
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The Company
125 Employees
Year Founded: 2019

What We Do

Allied Sports is a sports marketing agency founded in 2019. Its mission is to help modern marketers respond to the evolution of sponsorship by becoming storytellers. The company focuses on shifting brand partnerships beyond conventional sponsor relationships toward more compelling, story-driven marketing and sports-related engagement, helping organizations create stronger connections with audiences through the power of sports.

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