Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
We’re looking for a strategic and driven Senior Manager, Partner Marketing to build and lead our partner marketing strategy across brand, integration, and channel partners. This highly visible role will define how we show up with our most important partners—shaping the narrative, building co-marketing programs, and developing scalable playbooks that deliver measurable impact.
In addition to driving joint marketing strategies, this role will also lead brand and experiential initiatives with partners, crafting standout collaborations and activations that elevate our brand, deepen engagement, and create culturally resonant moments.
You will oversee a Partner Marketing Manager, collaborate closely with senior leadership, and work cross-functionally across Marketing, Business Development, Product, and Sales to influence priorities and drive growth through our partner ecosystem.
What you will do:Strategy & Leadership
- Build and own the comprehensive partner marketing strategy spanning brand, integration, and channel partners, aligned to company growth goals.
- Lead, coach, and develop a Partner Marketing Manager, fostering a high-performance and collaborative team culture.
- Partner with senior leadership to prioritize initiatives, secure alignment, and influence partner and internal roadmaps.
Brand & Experiential Marketing
- Develop brand marketing initiatives and experiential activations that elevate our brand through partner collaborations (e.g. major sponsorships, tentpole events, retail activations).
- Oversee creative campaigns, content, and storytelling that strengthen our brand and drive awareness among target audiences.
Partner & Product Marketing
- Define tiered partner frameworks, value propositions, and go-to-market strategies across integration, channel, and brand partners.
- Own messaging and positioning for strategic partnerships, ensuring clarity, consistency, and resonance across all customer-facing channels.
- Lead development of integrated co-marketing campaigns (content, social, lifecycle, events, paid) with partners, ensuring brand alignment and shared KPIs.
- Collaborate with Product Marketing to launch and communicate new partner integrations and platform features.
Execution & Measurement
- Manage campaign planning and execution end-to-end, including creative development, asset production, launch, and optimization.
- Establish KPIs for partner marketing, track and analyze performance, and report on partner-driven contributions to brand, pipeline, and revenue.
- Build scalable toolkits, processes, and best practices to enable internal teams and partners to execute campaigns effectively.
- Serve as a visible advocate for partners internally, championing their goals while driving mutual business outcomes.
The Ideal Candidate:
- Strategic marketer who thrives at the intersection of brand, product, and partnerships
- Able to move seamlessly between big-picture vision and hands-on execution
- Skilled at building alignment with senior stakeholders while driving projects forward
- Experienced in building and leading partner marketing strategies from the ground up
- Strong people leader with experience managing and mentoring high-performing team members
- Confident influencing senior leaders and cross-functional stakeholders with clarity and conviction
- Strong storytelling instincts and brand sensibilities, paired with a data-driven approach
- Comfortable operating in fast-paced, high-growth environments with evolving priorities
- Passionate about creating best-in-class partner experiences and culturally resonant brand activations that drive measurable business impact
We would love to have you on our team if you have:
- 8–10+ years of experience in partner marketing, channel marketing, brand marketing, or product marketing roles in a high-growth B2B or consumer tech company
- Proven experience building partner marketing strategies from the ground up and driving measurable impact
- Strong leadership skills with experience managing and developing direct reports
- Exceptional strategic thinking and executive communication skills; adept at influencing senior leaders and external partners
- Deep experience driving cross-functional collaboration and managing complex multi-channel campaigns
- Strong creative instincts and ability to translate brand strategy into compelling campaigns and experiences
- Data-driven approach to measuring marketing impact and optimizing performance
- Thrives in a fast-paced, high-growth environment with evolving priorities
At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.
Benefits
What we offer:
- Competitive salary and equity packages
- Health, dental, vision insurance, and mental health resources
- An Oura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
- Paid sick leave and parental leave
Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
- Region 1 $149,000-$186,000
- Region 2 $138,000-$172,000
- Region 3 $128,000-$160,000
A recruiter can determine your zones/tiers based on your US location.
We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)
Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.
We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Disclaimer: Beware of fake job offers!
We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:
- Our jobs are listed only on the ŌURA Careers page and trusted job boards.
- We will never ask for personal information like ID or payment for equipment upfront.
- Official offers are sent through Docusign after a verbal offer, not via text or email.
Stay cautious and protect your personal details.
To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.
Top Skills
What We Do
Oura is an award-winning and fast-growing startup that helps people track all stages of sleep and activity using the Oura Ring and connected app. By providing daily feedback and practical steps to inspire healthy lifestyles, we've helped hundreds of thousands of people improve their sleep, understand their bodies, and transform their health. We’re on a mission to empower every person to own their inner potential, and we’re seeking talented individuals to join us on our journey.
JOIN THE OURA TEAM
Oura is full of skilled experts and we’re known to share a good laugh every now and then. We always strive to learn more and dig deeper into our research and analytics, to stay engaged and creative in everything we do. We respect our partners, privacy and the scientific method.
We are a multi-disciplinary team of over 100 experts in hardware engineering, software development, machine learning, bioscience, sleep, industrial and UX design, production, marketing and customer experience.
Oura Health Ltd.’s HQ and major manufacturing facilities are located in Oulu, Finland. Other locations include Helsinki and San Francisco.
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