The Role
Owns full-funnel paid social strategy across client portfolios, including campaign execution, measurement modernization, experimentation, client communications, platform partnerships, and business growth planning. The role leads measurement frameworks using incrementality, MMM, MTA, attribution, first-party signals, and clean-room integrations; champions AI-assisted workflows; manages cross-functional collaboration; supports thought leadership and partner activations; and coaches managers.
Summary Generated by Built In
The Role
Wpromote seeks a Paid Social Senior Manager to provide strategic ownership of full-funnel paid social advertising campaigns across a portfolio of clients. This role combines advanced paid social strategy, measurement modernization, cross-functional pod leadership, and platform/partner stewardship to make Paid Social a measurable, full-funnel growth engine We’re looking for someone who’s dedicated to cultivating curiosity, operates with a learning mindset, and is passionate about driving results while having fun along the way. If we could describe an ideal candidate for this role, words like analytical, strategic, proactive, collaborative, conversion-focused, and creative come to mind.
The anticipated annual salary for this role will range from $85,000 - $97,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Owning end-to-end, full-funnel paid social strategy across a book of business, including media execution, operational excellence, and adherence to best practices; informing the evolution of future standards through experimentation and proven learnings.
- Translating measurement and creative insights into compelling go-to-market narratives and client growth plans; leading client-facing communications (calls, emails, etc.) with an emphasis on storytelling over data regurgitation and adapting to different audiences.
- Contributing to agency thought leadership by identifying opportunities to showcase client work through platform partnerships, including case studies, joint thought leadership, award submissions, and co-marketing activations to support PR and new business efforts.
- Designing and operationalizing measurement frameworks that tie paid social to business outcomes, including platform-native conversion and brand lift tests, geo-holdout experiments, MMM and MTA tools, enhanced attribution, first-party signal capture, server-side solutions, and third-party measurement platforms (e.g., Measured, Haus, WorkMagic).
- Leading complex experimentation roadmaps that expand measurement signals and improve funnel efficiency; scaling high-confidence tactics across accounts.
- Adopting and championing hybrid and AI-assisted workflows for campaign build, audience generation, creative testing, and reporting; driving innovation through experimentation.
- Exercising extreme ownership of client business outcomes by delivering against shared digital KPIs and demonstrating the value of Paid Social within a holistic digital strategy through QBRs, in partnership with Creative, Data Strategy, Paid Search, and Programmatic teams.
- Building and maintaining platform partner relationships, including RFPing partners, co-developing learning agendas and testing roadmaps with Marketing Science teams, running quarterly partner business reviews, and activating alphas, betas, and early-access opportunities.
- Coaching and mentoring Managers while contributing to training rotations and team development.
You Must Have
- 5+ years of paid media experience (paid social, paid search, and/or media buying) in an agency or client environment, with progressively increasing account ownership.
- Hands-on experience building, optimizing, analyzing, reporting, and applying experimental design across major paid social platforms (Meta, TikTok, Snap, Reddit, Pinterest, LinkedIn, X, Nextdoor, Google).
- Strong technical fluency with measurement methodologies, including incrementality, MMM, server-to-server integrations, and CAPI/SDK, with experience putting these into production or partnering closely with analytics and data engineering teams.
- Proven client and stakeholder management experience, including leading QBRs, developing executive-ready narratives, and aligning cross-functional partners.
- Experience working with clean-room integrations or enterprise measurement programs.
- Prior responsibility for platform partner engagement at the client level, including advocating for alpha and beta access, technical integration support, and collaboration with Marketing Science and Creative Shop teams.
Nice To Have
- Experience using Smartly.
- Demonstrated track record of designing or operationalizing AI-assisted workflows, automation, or tooling that materially improved efficiency or quality.
- Advanced analytical skills, including SQL or comparable analytics proficiency and comfort working with BI tools and dashboards.
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills Required
- 5+ years of paid media experience in an agency or client environment, with progressively increasing account ownership
- Hands-on experience building, optimizing, analyzing, reporting, and applying experimental design across major paid social platforms
- Strong technical fluency with incrementality, marketing mix modeling, server-to-server integrations, and CAPI or SDK implementations
- Experience putting measurement methodologies into production or partnering closely with analytics and data engineering teams
- Proven client and stakeholder management experience, including leading QBRs, developing executive-ready narratives, and aligning cross-functional partners
- Experience with clean-room integrations or enterprise measurement programs
- Prior responsibility for client-level platform partner engagement, including alpha and beta access, technical integration support, and collaboration with Marketing Science and Creative Shop teams
- Experience using Smartly
- Track record of designing or operationalizing AI-assisted workflows, automation, or tooling
- Advanced analytical skills, including SQL or comparable analytics proficiency and experience with BI tools and dashboards
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
