Role Highlights
- You'll execute and measure the effectiveness of Paid Social strategies through an integrated approach, leveraging deep expertise across channels like Meta, LinkedIn, Pinterest, and TikTok while collaborating closely with SEO and Creative to grow your clients' bottom line
- You'll leverage your Paid Media expertise across other paid channels (Search, Display, Programmatic) to drive an integrated approach to Paid Social strategy
- You'll oversee day-to-day campaign strategy and management for your book of business, implementing industry best practices and making recommendations at scale
- You'll build strong, lasting client relationships using Seer's values as your compass, positioning yourself as an extension of your client's team
- You'll play a role in growing divisional revenue by identifying cross-sell and up-sell opportunities, working closely with our business development team to qualify and close projects
- You'll contribute regularly to the Seer blog, industry forums, and grow your thought leadership skills, leading one training session each quarter around new process releases
- You'll maintain excellence in quality of work through our Quality Assurance system and coach Associates to the same level of excellence
- You'll work to understand how social strategy impacts LLM search, and help experiment on how to increase LLM visibility
Essential Skills
- You have managed Paid Social campaigns across a range of industries, engines, and management platforms, and are comfortable using automation and machine learning to get time back
- You have experience with emerging channels like TikTok and Snapchat and pitching full-funnel strategies incorporating creative, data, and measurement
- You are all about channel integration, leveraging data from Creative, SEO, and Analytics to build smarter Paid strategies
- You are skilled at developing and recognizing talent, whether that's coaching an Associate through a campaign build or providing recognition for a job well done
- You are comfortable rolling up your sleeves to take risks with innovation and testing
- You are all over emerging trends, tools, tech, and data sets, and you see the future of Machine Learning and AI in Paid Social
- You have experience elevating your team, clients, and industry peers through 1:1s, Lunch 'n Learns, webinars, blogs, case studies, or speaking engagements
- You have proficiency with Excel, Google Suite, and data viz tools, along with a solid grasp of data literacy, including the basics of SQL
30/60/90
- First 30 Days — Learn
- You've completed division training and begun supporting clients
- You've met the cross-divisional stakeholders relevant to your accounts
- 60 Days — Build
- You've supported at least 2 impactful client initiatives
- You've identified at least one opportunity to bring automation or AI into your workflow
- 90 Days — Lead
- You're up and running at full capacity, supporting a full book of business independently
- You've contributed a piece of thought leadership (blog, training session, or case study)
This might not be the right role for you if...
- Time-management, context-switching, and juggling multiple projects is quite challenging
- You do not want continued-learning and innovation to be an expectation
- Change management is difficult and you struggle with adapting to new tools and processes
Skills Required
- Experience managing paid social campaigns across multiple industries, advertising engines, and management platforms
- Experience with emerging channels such as TikTok and Snapchat
- Experience pitching full-funnel strategies incorporating creative, data, and measurement
- Experience with channel integration across paid media, creative, SEO, and analytics
- Experience developing, coaching, and recognizing talent
- Experience with automation and machine learning in paid social workflows
- Experience elevating teams, clients, and industry peers through training, webinars, blogs, case studies, or speaking engagements
- Proficiency with Excel, Google Suite, and data visualization tools
- Basic SQL and data literacy
What We Do
Located in Philly, San Diego, and Remote -- our team of 200+ strategic consultants double as subject matter experts in SEO, Paid Media, Analytics, Creative, CRO, Audience Research, and Market Intelligence. As a passionate agency with a ton of heart, we're committed to connecting people and businesses with innovative solutions.
Why Work With Us
We believe in uplifting the people we serve -- our clients, community, and one another -- with relentless dedication. Known for checking our egos at the door and always defaulting to honesty with ourselves and our clients -- we are driven by a fierce curiousity and drive for collaboration. Like what you hear? Let's accomplish great things together!
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