You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
What you’ll be doing…Verizon's Digital Marketing team is hiring a Search Engine Marketing Senior Manager to lead paid search from strategic planning, investment and partner management perspectives. You will help lead the recently in-housed paid search function at Verizon, partnering closely with other leaders within the digital marketing center of excellence. You should bring a fresh perspective on how the SEM operation could evolve as an in-house team, and will support the process on any changes/shifts that you feel are necessary to get the job done well. You will build relationships with external search partners, including emerging search partners and optimization technologies. We expect you to come with a strong understanding of the evolution of search and the benefits of thinking about SEO and SEM holistically.
Responsibilities include:
- Leading and managing SEM functions for multiple units within Verizon.
- Campaign development, bid strategy, optimization and channel management.
- Scaling teams to support the SEM operation.
- Making recommendations and driving decision making with respect to any changes to the existing tech stacks.
- Building and managing relationships with all external search partners.
- Overseeing the execution and resources associated with SEM campaigns.
- Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.
What we’re looking for…
You'll need to have:
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Marketer/agency/consultative services experience in SEM.
- Experience leading a technically advanced team of search marketing professionals.
- Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, PLAs, Shopping engines).
Even better if you have one or more of the following:
- Ability to manage projects across multiple stakeholders.
- Open to explore new methods of search strategy as consumer behavior adapts.
- Exceptional communication skills.
- Experience in search analysis and reporting.
- Data visualization experience.
- Fluency in data-driven targeting and reach strategy.
- Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
- Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
Benefits and CompensationOur benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.Skills Required
- Bachelor's degree or four or more years of work experience
- Six or more years of relevant experience
- Marketer, agency, or consultative services experience in SEM
- Experience leading a technically advanced team of search marketing professionals
- Experience with primary buying platforms and formats, including Google Ads, Search Ads 360, Skai, Yahoo/Bing, PLAs, and shopping engines
- Ability to manage projects across multiple stakeholders
- Experience with search analysis and reporting
- Data visualization experience
- Fluency in data-driven targeting and reach strategy
- Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
- Exposure to online report builders such as Adobe Omniture and ability to build and pull reports
- Exceptional communication skills
Verizon Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Verizon and has not been reviewed or approved by Verizon.
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Fair & Transparent Compensation — Fairness and competitiveness of pay are highlighted through statements such as “pay is good,” “pays very well,” and “the compensation at VZ is very competitive.” High earning potential is also described for certain roles, including base pay plus commissions and bonuses.
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Healthcare Strength — Healthcare coverage is portrayed as comprehensive, spanning medical, dental, and vision with before-tax contributions and preventive-care credits. Increased HSA contributions and multiple plan options further reinforce the perceived strength of health benefits.
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Retirement Support — Retirement offerings are positioned as robust, including a strong 401(k) match, pension eligibility for some groups, and additional financial protections like life and long-term disability coverage. Union contract updates also point to pension increases and retirement security improvements.
Verizon Insights
What We Do
Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to move the world forward - collectively building the network America relies on most. Here, we have the ability to learn and grow at the speed of technology, the space to create within every role, and the opportunity to shape a rewarding career.
Why Work With Us
Integrity. Respect. Excellence. Accountability. These are some of the key values at the heart of our Credo. This code of conduct lays out how we show up as a responsible business every day. It is the blueprint that inspires us to live up to the highest standards and defines who we are and how we work.
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