Director, Organic Social

NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. 

We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech.

Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more.

Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood?

You get excited about developing a content strategy from scratch. You have opinions about what makes a TikTok hook work. And you're also someone who loves developing people — you want to teach others how you think, help them level up their craft, build a team that does exceptional work. You'll own major client accounts (building the strategies, concepting the campaigns) while helping build and scale a team of kickass social analysts, managers and creators.

The Client Work You'll Own:

• Lead major accounts where you're the primary social strategist and creative brain
• Develop content strategies based on real research and platform insights
• Concept campaigns that balance creative ambition with business goals
• Build content calendars that feel cohesive, not random
• Present strategies to CMOs and marketing leaders who expect sharp thinking
• Spot opportunities to expand accounts and pitch new ideas

The Team You'll Lead:

• Manage talented social managers and creators who want to learn from someone in the arena
• Give feedback that actually makes work better 
• Hire people who raise the bar, not just fill seats
• Develop junior talent into senior contributors
• Build a culture where creative excellence matters and mediocrity doesn't fly
• Show your team how you think by doing the work alongside them

The Standards You'll Set:

• Push the quality of everything the team ships
• Stay ahead of platform changes and cultural shifts
• Build systems that scale without killing creativity
• Integrate AI thoughtfully (amplify talent, never replace taste)
• Build client relationships based on trust and strategic value
• Collaborate with smart people across paid, SEO, design, and product

You have an excellent track record:

• 7+ years in social, content, or creative agencies
• You have thoughts about where organic social is headed
• You've built or scaled a team before
• Agency background preferred, not required

You're legitimately good at the craft:

• You can write social copy that’s on brand but social-first
• You understand why some content works and most doesn't
• You know the difference between platform best practices and just doing what everyone else does
• You stay current and obsess over where social is headed next
• You have taste — you can tell good from great and you care about the difference
• You're platform-fluent across TikTok, Instagram, LinkedIn, YouTube, X

You're plugged into culture:

• You know what's happening on the internet before it hits the marketing blogs
• You understand memes, subcultures, and how brands can participate without being cringe
• You spot trends early and know which ones matter
• You have instincts for what will resonate with a brand’s audience

You can lead and teach:

• People want to learn from you because they've seen your work
• You give feedback that's direct and helpful, not vague or discouraging
• You develop talent by showing them how you think
• You hold high standards and empower your team to strive towards them, too
• You can tell when something sounds AI-generated and you fix it

• Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
• Health First: Premium Medical, Dental & Vision Coverage
• Flex Work Environment: hybrid at HQ and remote globally
• Set Up Shop: Home Office Stipend
• Recharge Anytime: Unlimited PTO Plan
• Family First: Paid Parental Leave Plan
• Secure Your Future: 401(k) Plan with Employer Matching
• Level Up: Mentorship & Career Growth Support
• Always Be Learning: Access to Top-tier Resources & Industry Experts
• Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
• Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
• Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
• Grow With Us: Endless Opportunities to Lead & Succeed
• Keep on Shining: Ongoing Employee Development Programs

EEO & Compensation Transparency:

NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $100,000-$135,000.

At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization. 

BEWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious activity by persons that are posing as NoGood team members, recruiters, and HR employees. Our team will contact you regarding job opportunities from email addresses ending in @nogood.io or @higoodie.com. Additionally, we do utilize our ATS- Workable- to help us schedule initial screening calls. Job seeking is hard- we’re sorry that scammers have added this element to your search for something new. Stay vigilant out there!