Senior Manager, Multicultural Marketing

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Senior Manager Multicultural Marketing will be responsible for driving the strategy and execution behind THD's Multicultural Marketing initiatives. This person will be responsible for leading a team that designs audience-based marketing strategies designed around growth.

Key Responsibilities:

• 30% Work cross-functionally w/key stakeholders (e.g., Customer Insights, Marketing Analytics, HD.com, Merchandising, Marketing, PR, & Social). Responsible for effectively driving education & partnerships internally/externally in organization.
• 40% Program Mgmt -Design/execute audience-marketing strategy for Agile campaigns (developing hypothesis, data strategy; creative strategy, activation and reporting activities. Strategic recommendations to scale Agile Marketing, integration into business priorities; share knowledge w/ stakeholders. Direct external agency team.
• 30% Reporting/Metrics -Ensure programs delivered on-time/ budget & determine effectiveness of Agile spend/ resource. Monitor effective benchmarks for measuring impact of audience-marketing programs, & analyze effectiveness of campaigns to maximize results. Build weekly status reports and executive-level presentations as needed.

Direct Manager/Direct Reports:

• This role reports to the Director of Marketing
• This position has 2 direct reports.

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Knowledge of PowerPoint, Excel and MS Office
• Ability to understand the basics of technology associated with social media, customer communications, online marketing and eBusiness - Ability to work on multiple projects simultaneously
• Ability to think and respond quickly maintaining attention to detail

Preferred Qualifications:

• Retail Marketing experience
• Data analytics experiences
• Programmatic buying, audience-centered marketing experience is a plus
• Budget Management
• Agency Account/Project Management

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 6

Competencies:

• Understands paid media strategies, data utilization and programmatic buying; Has excellent written communications skills both written and verbal
• Highly analytical with a deep understanding of data - how to assess and analyze data sources, data outcomes and apply that understanding to agile campaign strategies
• A pragmatic and professional nature. Able to establish and meet deadlines and to establish clear priorities quickly. Ability to work effectively under pressure and to handle a heavy work load.
• A highly-motivated, hands-on professional with a personal reputation for integrity and ethics.
• Strong analytically with demonstrated business planning skills
• Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented
• Influential; practiced in negotiating with others in ways that result in win-win Outcomes
• Interpersonal skills: Relates well to all kinds of people, up, down and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact. Ability to build close relationships with stakeholders across the organization, as well as with key vendor partner.
• Retail Marketing experience
• Project Management
• Managing a major consumer Brand experience