Senior Manager, Media Architect

Posted 5 Days Ago
Be an Early Applicant
Lexington, MA, USA
Hybrid
137K-215K Annually
Senior level
Healthtech • Software • Analytics • Biotech • Pharmaceutical • Manufacturing
Takeda exists to create better health for people, brighter future for the world.
The Role
Leads omnichannel DTC and HCP media strategy for pharmaceutical brands, including media planning, buying, agency and vendor management, cross-channel orchestration, budget optimization, performance measurement, and test-and-learn initiatives. Partners with brand, analytics, procurement, medical, commercial, and agency teams to maximize media ROI while ensuring regulatory alignment and effective campaign execution.
Summary Generated by Built In

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use.  I further attest that all information I submit in my employment application is true to the best of my knowledge.

Job Description

Senior Manager, Media Architect 
Takeda PharmaceuticalLexington, MA

About the Role 

Design data-driven omnichannel media strategies that maximize brand growth and customer engagement for DTC and HCP media strategies, ensuring strategic alignment, compliance, and performance accountability across internal and external teams 

 

Key Responsibilities 

  • Omnichannel strategy: Design holistic DTC and HCP media plan aligned to brand strategy/ objectives, ensuring appropriate spend against upper and lower funnel engagement, channel mix, and budget ​ 

  • Media buying: Oversee media buying and placement, ensuring effective campaign execution, audience prioritization, and fulfillment of deliverables ​ 

  • Agency / Vendor: Serve as the primary account lead for media agency partners, maximizing MROI by managing performance, fostering innovation, providing independent perspective, and maintaining strong top-to-top relationships ​ 

  • Orchestration: Ensure coordinated deployment across field and digital channels across related campaigns and collaborate with brand leads and scrum teams on execution (e.g., ensuring media placement is aligned to strategy)​ 

  • Cross-channel planning: Plan and optimize cross-channel media investments /budget by defining and manage channel roles, sequencing, and investment mix –ensuring appropriate media spend against upper and lower funnel conversion ​ 

  • Performance measurement: Establish measurement plans (e.g., KPIs) to maximize ROI in commercial / media spend and develop test-and-learn frameworks to inform in-sprint optimizations, partnering with I&A team to perform analytics to translate test insights into actions  

  • Procurement: Support design Requests for Proposal (RFP) associated with media, working closely with the procurement team and internal media CoE 

 

 

Qualifications and essential experience, attributes, skills, and knowledge​ 

  • Bachelor’s degree required, Preferred Advanced degree (MBA, MS, PharmD, or related). 

  • 7+ years of digital media planning experience with ownership of omnichannel strategy or execution in the pharmaceutical or healthcare sector ​ 

  • Proven leadership of media teams with demonstrated ability to guide workload, priorities, and cross-functional collaboration​ 

  • Direct experience working in regulated pharma environments 

  • Strategic thinker with strong commercial acumen​ 

  • Structured and data-driven decision-making capability​ 

  • Collaborative across analytics, brand, and agency partners​ 

  • Skilled at navigating Medical and Commercial priorities 

  • Exceptional communication skill, with the ability to collaborate across teams and influence stakeholders​ 

  • Omnichannel media planning across HCP and DTC environments​ 

  • Media agency leadership and performance management 

  • Deep understanding of content development strategies and execution, with ability to translate complex ideas into action​ 

  • Strong knowledge of pharma content lifecycle management​ 

  • Understanding of MMM, MROI, incrementality testing frameworks​ 

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

 

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. 

For Location:

Lexington, MA

U.S. Base Salary Range:

$137,000.00 - $215,270.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. 


For information about our benefits, please click here.


EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

LocationsLexington, MA

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time

Job Exempt

Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Skills Required

  • Bachelor's degree
  • 7+ years of digital media planning experience
  • Experience owning omnichannel media strategy or execution in the pharmaceutical or healthcare sector
  • Leadership experience managing media teams and cross-functional collaboration
  • Experience working in regulated pharmaceutical environments
  • Omnichannel media planning across HCP and DTC environments
  • Media agency leadership and performance management experience
  • Knowledge of content development strategies and execution
  • Knowledge of pharmaceutical content lifecycle management
  • Understanding of MMM, MROI, and incrementality testing frameworks
  • Advanced degree such as MBA, MS, PharmD, or related degree

Takeda Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Takeda and has not been reviewed or approved by Takeda.

  • Retirement Support — Employer-funded retirement is described as notably strong, combining a dollar-for-dollar 401(k) match with an additional company contribution that scales with age and service. Access to an employee stock purchase plan further supports long-term wealth building.
  • Parental & Family Support — Paid bonding leave for all parents, substantial adoption/surrogacy reimbursement, and robust caregiver resources (backup care and Maven family-forming support) are emphasized as core strengths. These offerings create a comprehensive safety net for a range of family situations.
  • Healthcare Strength — Multiple medical plan options (nationwide PPO/HSA and regional HMOs), employer HSA funding, and integrated mental-health and well-being programs signal depth in coverage. Preventive care is covered in-network, and plan choices by state expand access.

Takeda Insights

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The Company
HQ: Cambridge, MA
50,000 Employees
Year Founded: 1781

What We Do

For over 240 years, Takeda’s propensity to evolve has driven the next generation of innovation, and as a future-focused organization, we’re continuing to drive forward with endurance in our steadfast pursuit to achieve the best outcomes for our patients in a rapidly changing world.  We have been preparing for this period of value creation by investing in data, digital and technology, and we’re proud of our employees and their commitment to turning groundbreaking ideas into life-changing impacts.   Since our founding in Japan, integrity and putting patients first have been at the heart of our identity, and we will emerge ready for our future as one of the most trusted and science-driven digital biopharmaceutical companies. Join a team where your innovation impacts lives.   Together, we’ll realize improved outcomes by improving data quality, enhancing launch execution and improving the patient journey. You’ll play a critical role in accelerating data collection and increasing accuracy across all parts of the business. Patients across the globe will benefit from access to treatments afforded by greater opportunities and efficiency in our research and development.  

Why Work With Us

We connect to our history and Japanese heritage through everything we do to bring our purpose, values, vision, and imperatives to life. We are committed to bringing better health and a brighter future to patients. Being a part of Takeda means having the opportunity to be a part of something bigger than yourself.

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