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At CDW, our purpose is to make technology work so people can do great things.
The Role
Leads CDW’s Salesforce MarTech services business, including growth strategy, sales pursuits, partner relationships, delivery oversight, financial performance, customer success, and workforce development. Builds and scales Salesforce capabilities across industries, oversees complex engagements, manages pipeline, revenue, margins, forecasting, and staffing, and develops delivery methodologies and talent. Requires executive leadership across matrixed teams, strategic customer and partner engagement, and extensive Salesforce consulting or delivery experience.
Summary Generated by Built In
Description
Job Summary
The Senior Manager, Martech (Salesforce) is responsible for driving the growth, strategy, delivery excellence, and operational leadership of CDW's Salesforce business within the broader MarTech practice. This leader serves as the primary delivery and business leader for Salesforce-related services, including Salesforce Data Cloud, Marketing Cloud, Experience Cloud, Commerce Cloud, Agentforce, CRM, Industry Clouds, and AI-powered customer engagement solutions. The role partners closely with Sales, Alliances, Solution Architecture, delivery leaders, and strategic partners to develop and execute go-to-market strategies, expand Salesforce services revenue, grow customer relationships, and ensure successful delivery outcomes. This leader is accountable for Salesforce business growth, financial performance, customer success, coworker development, partner alignment, and delivery quality while helping build CDW's long-term Salesforce services capabilities.
What you will do
Salesforce Business Strategy and Growth within MarTech
* Define and execute the Salesforce services growth strategy within the broader MarTech portfolio.
* Build and scale Salesforce services across Commercial, Enterprise, Healthcare, Financial Services, State and Local Government, Education, and Federal markets.
* Partner with sellers to identify, qualify, shape, and accelerate Salesforce opportunities.
* Develop differentiated Salesforce service offerings, accelerators, methodologies, reference architectures, and reusable assets.
* Drive Salesforce pipeline generation, services bookings, revenue attainment, backlog conversion, and margin performance.
* Translate market trends and Salesforce platform innovation into credible investment plans and customer value propositions. Salesforce Capability Ownership
* Own strategy, growth, capability development, and delivery oversight across Salesforce Data Cloud, Marketing Cloud, Agentforce and AI, CRM, Sales Cloud, Service Cloud, Experience Cloud, Commerce Cloud, Industry Clouds, Revenue Cloud / CPQ, and Customer Success and Managed Services.
* Balance deep Salesforce specialization with integrated MarTech solutions and measurable business outcomes.
* Build certification, specialization, and delivery-readiness plans aligned to forecast customer demand. Sales and Business Development Leadership
* Serve as executive sponsor for strategic Salesforce pursuits and priority customer relationships.
* Participate directly in executive client meetings, discovery workshops, solution reviews, proposal reviews, and deal strategy sessions.
* Partner with Client Executives, Solution Executives, Alliances, and delivery leaders to develop account strategies and advance pursuits.
* Ensure Salesforce delivery expertise is incorporated early in the sales process to improve solution quality, feasibility, margin, and delivery confidence.
* Support proposal development, statements of work, estimation, pricing strategy, and contract review.
* Lead a consistent rhythm of business for Salesforce pipeline reviews, forecasting, and account-growth planning. Salesforce Ecosystem and Partner Leadership
* Establish and maintain executive relationships across the Salesforce ecosystem, including Salesforce and strategic implementation, distribution, and services partners.
* Lead joint business planning, go-to-market alignment, co-sell motions, partner sourcing strategies, capacity alignment, delivery governance, and escalation management.
* Educate partners on CDW capabilities, delivery models, and priority offerings.
* Ensure partner-supported delivery aligns with CDW quality, commercial, security, and customer-experience expectations. Delivery Excellence and Customer Success
* Provide executive oversight for strategic Salesforce customers and complex engagements.
* Ensure engagements meet customer expectations for quality, financial performance, delivery excellence, and customer satisfaction.
* Establish repeatable delivery methodologies and governance across project initiation, scope management, financial controls, change management, status reporting, risk management, and engagement closure.
* Monitor portfolio health, project risks, customer satisfaction, resource needs, and commercial performance.
* Act as an escalation leader for significant delivery, customer, contractual, staffing, and partner issues.
* Partner with project and delivery leaders to identify risks early, establish recovery plans, and maintain effective executive communication. Financial and Operational Management
* Drive services revenue, gross margin, utilization, forecasting, backlog conversion, and overall Salesforce portfolio performance.
* Maintain accurate forecasts for pipeline, revenue, staffing demand, delivery capacity, and project completion.
* Ensure project financials, staffing plans, partner costs, and delivery assumptions are reviewed and actively managed.
* Identify and address margin leakage, delivery inefficiencies, unplanned effort, scope expansion, and resource constraints.
* Establish operating cadences for portfolio reviews, project governance, workforce planning, pipeline review, and financial performance. People and Workforce Leadership
* Lead, coach, develop, and retain Delivery Managers, Engagement Leads, Salesforce architects, consultants, engineers, and project professionals.
* Develop future Salesforce practice and delivery leaders through coaching, succession planning, and meaningful stretch opportunities.
* Drive Salesforce certification programs, capability development, mentoring, hands-on delivery experience, and structured learning.
* Align workforce capacity and skills with forecasted customer demand and strategic priorities.
* Create a culture of accountability, collaboration, inclusion, innovation, customer focus, and continuous improvement.
* Lead effectively across distributed United States and global delivery teams.
What we expect of you
Required Education and Experience
* Bachelor's degree in business, computer science, a related technical discipline, or equivalent experience, plus 10+ years of experience on the Salesforce platform delivering large-scale enterprise Salesforce technical solutions, including planning, development, implementation, and support, with at least three years of leadership experience.
* 5-7 years CRM experience. Required Leadership Capabilities
* Ability to lead teams, build consensus, and create accountability across matrixed organizations.
* Ability to identify and creatively resolve customer, project, commercial, and people issues.
* Proven negotiation skills and experience working with technology vendors and business partners.
* Ability to collaborate across Sales, Solutions, Services, Alliances, and leadership teams.
* Strong written, verbal, presentation, and executive communication skills.
* Demonstrated ability to act as a trusted advisor within strategic customer and partner relationships.
* Ability to navigate organizational change, ambiguity, delivery pressure, and risk while maintaining sound judgment.
* Ability to prioritize multiple initiatives and develop long-range plans for complex services, solutions, and capabilities. Salesforce-Specific Experience Preferred
* 10+ years leading Salesforce consulting, delivery, or professional-services organizations.
* Experience building or scaling a Salesforce consulting or delivery practice.
* Experience managing Salesforce alliance and ecosystem relationships.
* Experience driving services pipeline, bookings, revenue, margin, and utilization outcomes.
* Experience leading large Salesforce implementations and managed-services engagements.
* Experience with Salesforce Data Cloud, Marketing Cloud, Experience Cloud, Commerce Cloud, Agentforce, CRM, or Industry Clouds.
* Salesforce certifications strongly preferred.
* Experience owning P&L, forecasting, staffing, workforce planning, and practice operations preferred.
* Ability to connect Salesforce investments to customer outcomes such as growth, customer experience, marketing efficiency, personalization, operational scalability, and data-driven decision-making. Pay range: $140,150 - $196,210 depending on experience and skill set Annual bonus target of 35% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* CDW is committed to being an AI-fluent organization
* As a leader, you will champion and be accountable for our vision of becoming an AI-fluent organization. We expect leaders to model curiosity, encourage responsible AI adoption, and foster a culture of continuous learning. You don't need deep technical expertise, but you should be comfortable exploring how AI can enhance strategy, decision-making, and team performance. Your role includes guiding others in building confidence and capability with AI tools and practices, while promoting openness to experimentation and shared learning.Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
* About Us
* CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do- it's how we do it. At CDW we act as one- building trust, speaking candidly, and working together to achieve more. We play to win- focusing on what matters most and delivering for our customers. And we think forward- staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees- working together to solve complex challenges and deliver real impact for our customers and communities. As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next. Together, we deliver the full promise of what technology can do.
* Together, we Make Amazing Happen.
* CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
Job Summary
The Senior Manager, Martech (Salesforce) is responsible for driving the growth, strategy, delivery excellence, and operational leadership of CDW's Salesforce business within the broader MarTech practice. This leader serves as the primary delivery and business leader for Salesforce-related services, including Salesforce Data Cloud, Marketing Cloud, Experience Cloud, Commerce Cloud, Agentforce, CRM, Industry Clouds, and AI-powered customer engagement solutions. The role partners closely with Sales, Alliances, Solution Architecture, delivery leaders, and strategic partners to develop and execute go-to-market strategies, expand Salesforce services revenue, grow customer relationships, and ensure successful delivery outcomes. This leader is accountable for Salesforce business growth, financial performance, customer success, coworker development, partner alignment, and delivery quality while helping build CDW's long-term Salesforce services capabilities.
What you will do
Salesforce Business Strategy and Growth within MarTech
* Define and execute the Salesforce services growth strategy within the broader MarTech portfolio.
* Build and scale Salesforce services across Commercial, Enterprise, Healthcare, Financial Services, State and Local Government, Education, and Federal markets.
* Partner with sellers to identify, qualify, shape, and accelerate Salesforce opportunities.
* Develop differentiated Salesforce service offerings, accelerators, methodologies, reference architectures, and reusable assets.
* Drive Salesforce pipeline generation, services bookings, revenue attainment, backlog conversion, and margin performance.
* Translate market trends and Salesforce platform innovation into credible investment plans and customer value propositions. Salesforce Capability Ownership
* Own strategy, growth, capability development, and delivery oversight across Salesforce Data Cloud, Marketing Cloud, Agentforce and AI, CRM, Sales Cloud, Service Cloud, Experience Cloud, Commerce Cloud, Industry Clouds, Revenue Cloud / CPQ, and Customer Success and Managed Services.
* Balance deep Salesforce specialization with integrated MarTech solutions and measurable business outcomes.
* Build certification, specialization, and delivery-readiness plans aligned to forecast customer demand. Sales and Business Development Leadership
* Serve as executive sponsor for strategic Salesforce pursuits and priority customer relationships.
* Participate directly in executive client meetings, discovery workshops, solution reviews, proposal reviews, and deal strategy sessions.
* Partner with Client Executives, Solution Executives, Alliances, and delivery leaders to develop account strategies and advance pursuits.
* Ensure Salesforce delivery expertise is incorporated early in the sales process to improve solution quality, feasibility, margin, and delivery confidence.
* Support proposal development, statements of work, estimation, pricing strategy, and contract review.
* Lead a consistent rhythm of business for Salesforce pipeline reviews, forecasting, and account-growth planning. Salesforce Ecosystem and Partner Leadership
* Establish and maintain executive relationships across the Salesforce ecosystem, including Salesforce and strategic implementation, distribution, and services partners.
* Lead joint business planning, go-to-market alignment, co-sell motions, partner sourcing strategies, capacity alignment, delivery governance, and escalation management.
* Educate partners on CDW capabilities, delivery models, and priority offerings.
* Ensure partner-supported delivery aligns with CDW quality, commercial, security, and customer-experience expectations. Delivery Excellence and Customer Success
* Provide executive oversight for strategic Salesforce customers and complex engagements.
* Ensure engagements meet customer expectations for quality, financial performance, delivery excellence, and customer satisfaction.
* Establish repeatable delivery methodologies and governance across project initiation, scope management, financial controls, change management, status reporting, risk management, and engagement closure.
* Monitor portfolio health, project risks, customer satisfaction, resource needs, and commercial performance.
* Act as an escalation leader for significant delivery, customer, contractual, staffing, and partner issues.
* Partner with project and delivery leaders to identify risks early, establish recovery plans, and maintain effective executive communication. Financial and Operational Management
* Drive services revenue, gross margin, utilization, forecasting, backlog conversion, and overall Salesforce portfolio performance.
* Maintain accurate forecasts for pipeline, revenue, staffing demand, delivery capacity, and project completion.
* Ensure project financials, staffing plans, partner costs, and delivery assumptions are reviewed and actively managed.
* Identify and address margin leakage, delivery inefficiencies, unplanned effort, scope expansion, and resource constraints.
* Establish operating cadences for portfolio reviews, project governance, workforce planning, pipeline review, and financial performance. People and Workforce Leadership
* Lead, coach, develop, and retain Delivery Managers, Engagement Leads, Salesforce architects, consultants, engineers, and project professionals.
* Develop future Salesforce practice and delivery leaders through coaching, succession planning, and meaningful stretch opportunities.
* Drive Salesforce certification programs, capability development, mentoring, hands-on delivery experience, and structured learning.
* Align workforce capacity and skills with forecasted customer demand and strategic priorities.
* Create a culture of accountability, collaboration, inclusion, innovation, customer focus, and continuous improvement.
* Lead effectively across distributed United States and global delivery teams.
What we expect of you
Required Education and Experience
* Bachelor's degree in business, computer science, a related technical discipline, or equivalent experience, plus 10+ years of experience on the Salesforce platform delivering large-scale enterprise Salesforce technical solutions, including planning, development, implementation, and support, with at least three years of leadership experience.
* 5-7 years CRM experience. Required Leadership Capabilities
* Ability to lead teams, build consensus, and create accountability across matrixed organizations.
* Ability to identify and creatively resolve customer, project, commercial, and people issues.
* Proven negotiation skills and experience working with technology vendors and business partners.
* Ability to collaborate across Sales, Solutions, Services, Alliances, and leadership teams.
* Strong written, verbal, presentation, and executive communication skills.
* Demonstrated ability to act as a trusted advisor within strategic customer and partner relationships.
* Ability to navigate organizational change, ambiguity, delivery pressure, and risk while maintaining sound judgment.
* Ability to prioritize multiple initiatives and develop long-range plans for complex services, solutions, and capabilities. Salesforce-Specific Experience Preferred
* 10+ years leading Salesforce consulting, delivery, or professional-services organizations.
* Experience building or scaling a Salesforce consulting or delivery practice.
* Experience managing Salesforce alliance and ecosystem relationships.
* Experience driving services pipeline, bookings, revenue, margin, and utilization outcomes.
* Experience leading large Salesforce implementations and managed-services engagements.
* Experience with Salesforce Data Cloud, Marketing Cloud, Experience Cloud, Commerce Cloud, Agentforce, CRM, or Industry Clouds.
* Salesforce certifications strongly preferred.
* Experience owning P&L, forecasting, staffing, workforce planning, and practice operations preferred.
* Ability to connect Salesforce investments to customer outcomes such as growth, customer experience, marketing efficiency, personalization, operational scalability, and data-driven decision-making. Pay range: $140,150 - $196,210 depending on experience and skill set Annual bonus target of 35% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* CDW is committed to being an AI-fluent organization
* As a leader, you will champion and be accountable for our vision of becoming an AI-fluent organization. We expect leaders to model curiosity, encourage responsible AI adoption, and foster a culture of continuous learning. You don't need deep technical expertise, but you should be comfortable exploring how AI can enhance strategy, decision-making, and team performance. Your role includes guiding others in building confidence and capability with AI tools and practices, while promoting openness to experimentation and shared learning.Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
* About Us
* CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do- it's how we do it. At CDW we act as one- building trust, speaking candidly, and working together to achieve more. We play to win- focusing on what matters most and delivering for our customers. And we think forward- staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees- working together to solve complex challenges and deliver real impact for our customers and communities. As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next. Together, we deliver the full promise of what technology can do.
* Together, we Make Amazing Happen.
* CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
Skills Required
- Bachelor's degree in business, computer science, a related technical discipline, or equivalent experience
- 10+ years of experience on the Salesforce platform delivering large-scale enterprise Salesforce technical solutions, including planning, development, implementation, and support
- At least three years of leadership experience
- 5-7 years of CRM experience
- Ability to lead teams, build consensus, and create accountability across matrixed organizations
- Ability to identify and creatively resolve customer, project, commercial, and people issues
- Proven negotiation skills and experience working with technology vendors and business partners
- Ability to collaborate across Sales, Solutions, Services, Alliances, and leadership teams
- Strong written, verbal, presentation, and executive communication skills
- Ability to act as a trusted advisor within strategic customer and partner relationships
- Ability to navigate organizational change, ambiguity, delivery pressure, and risk while maintaining sound judgment
- Ability to prioritize multiple initiatives and develop long-range plans for complex services, solutions, and capabilities
- 10+ years leading Salesforce consulting, delivery, or professional-services organizations
- Experience building or scaling a Salesforce consulting or delivery practice
- Experience managing Salesforce alliance and ecosystem relationships
- Experience driving services pipeline, bookings, revenue, margin, and utilization outcomes
- Experience leading large Salesforce implementations and managed-services engagements
- Experience with Salesforce Data Cloud, Marketing Cloud, Experience Cloud, Commerce Cloud, Agentforce, CRM, or Industry Clouds
- Salesforce certifications
- Experience owning P&L, forecasting, staffing, workforce planning, and practice operations
- Ability to connect Salesforce investments to customer outcomes such as growth, customer experience, marketing efficiency, personalization, operational scalability, and data-driven decision-making
What the Team is Saying
Phil
Practice Vice President
Mason
Sales Intern
Kevin Denison
Director, Strategic Initiatives — U.S. Commercial
Christine A. Leahy
Chair and Chief Executive Officer
CDW Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical (including Rx), dental, vision, life/AD&D, short- and long‑term disability, optional long‑term care, HSAs/FSAs, and mental health/EAP resources. Many sources characterize the healthcare offering as good to solid in practice.
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Parental & Family Support — Support includes adoption assistance, mothers’ rooms, childcare/eldercare resources, and paid parental leave that was recently expanded for primary caregivers. Select sites also note onsite daycare, reinforcing practical family support where available.
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Wellbeing & Lifestyle Benefits — Extras such as tuition reimbursement, professional development, employee tech discounts, wellness programs, fitness centers, and subsidized cafeterias (site-dependent) broaden the package beyond core insurance. This mix is positioned to support physical, financial, and everyday lifestyle needs.
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The Company
What We Do
CDW Corporation is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. For more information about CDW, please visit www.CDW.com. Our broad array of products and services range from hardware and software to integrated IT solutions such as security, cloud, hybrid infrastructure and digital experience.
Why Work With Us
Trust, connection and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed.
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CDW Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
CDW is committed to offering a high quality, flexible work experience centered around connection, collaboration, and coworker well-being. Our flexible hybrid approach enables coworkers to get the best of working from home and being together.
Typical time on-site:
Not Specified
