SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
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YOUR MISSIONResponsible for the development and execution of seasonal global marketing strategies and campaign plans for PUMA Handball, ensuring alignment from sell-in to sell-through across all key business moments, while partnering closely with Europe and key regions to provide strategic guidance on local market activations and ensure consistent execution against the global brand direction
Accountable for the end-to-end delivery of global Handball Footwear campaigns, ensuring consistent execution, premium storytelling, and alignment across all consumer touchpoints
Work in close partnership with the Product Creation team to help shape product positioning, storytelling, and campaign direction, ensuring a strong connection between product innovation, athlete insights, and consumer relevance
Independently lead and manage external creative agencies and production partners throughout the campaign development and execution process, ensuring high-quality and on-brand deliverables across all activations and communication touchpoints
Lead the activation strategy and execution for PUMA’s key global Handball athletes, working closely with Sports Marketing and European markets to maximize visibility, storytelling opportunities, and commercial impact
Build strong cross-functional relationships with Business Units, Sports Marketing, Product Creation, Creative Services, and regional marketing teams to ensure integrated and impactful campaign execution across the Handball category.
5+ years of experience in Brand Marketing or Sports Marketing, preferably within the sporting goods, fashion, or lifestyle industry
University degree in Marketing, Business Administration, Communications, Sports Management, or a related field
Extensive experience in developing and executing integrated global marketing campaigns across multiple consumer touchpoints
Strong skills in campaign management, strategic planning, storytelling, agency management, and cross-functional stakeholder collaboration
In-depth knowledge of and passion for Handball, sports culture, athlete marketing, and the global sports landscape
Proven ability to work closely with Product Creation and translate product stories into impactful consumer-facing campaigns.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
Skills Required
- 5+ years experience in Brand Marketing or Sports Marketing
- University degree in Marketing, Business Administration, Communications, Sports Management, or related field
- Extensive experience developing and executing integrated global marketing campaigns across multiple consumer touchpoints
- Strong skills in campaign management, strategic planning, storytelling, agency management, and cross-functional collaboration
- Proven experience leading and managing external creative agencies and production partners
- In-depth knowledge of and passion for Handball, sports culture, and athlete marketing
- Proven ability to work closely with Product Creation to translate product stories into consumer-facing campaigns
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
