Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
Crunchyroll is seeking a Senior Manager, Marketing Operations to build and run the operational backbone for marketing execution across Latin America. This role will turn regional priorities into clear workflows, workback plans, asset requirements, approvals, and launch-ready execution across multiple markets, languages, and channels.
You will partner with GTM & Growth, Brand & Community, Lifecycle, Curation, Partnerships, Creative, Communications, and global Centers of Excellence to ensure teams can move quickly without sacrificing quality or clarity. Success in this role requires strong program management, process design, and the ability to simplify complex cross-functional execution.
The role is accountable for the systems and operating discipline behind execution—not for replacing channel or campaign strategy owners.
What You’ll Do- Integrated Marketing Operations: Build and maintain the operating framework that translates LATAM marketing priorities into executable plans, with clear owners, milestones, dependencies, and delivery dates.
- Campaign Workflow Management: Own campaign intake, briefing, workback schedules, approvals, status tracking, and launch-readiness processes across regional marketing initiatives.
- Asset & Localization Operations: Coordinate asset requirements, transcreation/localization workflows, versioning, approvals, delivery, and final-market readiness across Spanish LATAM and Portuguese Brazil.
- Cross-Channel Coordination: Connect Lifecycle, Curation, Brand, Partnerships, Communications, and other channel owners so execution plans are synchronized and teams have visibility into changes and dependencies.
- Tools & Process Ownership: Establish strong usage and governance for workflow tools such as Wrike and related planning systems; simplify templates, handoffs, and operating routines to reduce friction and duplicated work.
- Creative & Resource Operations: Partner with Creative and regional/global resource owners to forecast capacity, sequence priorities, coordinate external vendors or agencies where needed, and surface resource constraints early.
- Budget & Vendor Coordination: Support operational tracking of campaign spend, POs, vendor deliverables, and production commitments in partnership with Finance, Procurement, and budget owners.
- Launch Readiness & Risk Management: Maintain a clear view of campaign risks, approvals, missing assets, localization blockers, and dependencies; escalate issues early and drive closure before launch.
- Performance & Retrospectives: Partner with channel owners and analytics teams to capture learnings, improve operating processes, and build repeatable playbooks for high-frequency regional initiatives.
We get excited about candidates who bring:
- 7+ years of experience in marketing operations, integrated marketing, campaign operations, creative operations, or program management, ideally in entertainment, streaming, technology, or another high-velocity consumer business.
- Proven experience building operational processes across multiple channels, markets, stakeholders, and time zones.
- Strong expertise in campaign planning, workback management, creative/localization workflows, approvals, and launch readiness.
- Experience with workflow and project-management platforms such as Wrike, Asana, Monday.com, Airtable, or similar tools.
- Excellent organizational judgment and the ability to simplify complex cross-functional work into clear plans, owners, and decisions.
- Strong stakeholder-management skills, including experience partnering with global teams, agencies, creative teams, and functional specialists.
- Comfort with budget tracking, vendor coordination, and operational reporting.
- Strong written and verbal communication skills in English and Spanish; Portuguese is a plus.
- Passion for anime, entertainment, or fan-first brands is highly valued.
LATAM GTM & Growth turns regional market opportunities into coordinated commercial plans that grow acquisition, engagement, retention, and revenue. Marketing Operations provides the operating system that allows those plans to move from strategy to high-quality execution with speed, visibility, and accountability.
Why you will love working at CrunchyrollIn addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy amazing benefits and perks:
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- 7+ years of experience in marketing operations, integrated marketing, campaign operations, creative operations, or program management
- Experience building operational processes across multiple channels, markets, stakeholders, and time zones
- Expertise in campaign planning, workback management, creative and localization workflows, approvals, and launch readiness
- Experience with workflow or project-management platforms such as Wrike, Asana, Monday.com, Airtable, or similar tools
- Strong organizational judgment and ability to simplify complex cross-functional work into clear plans, owners, and decisions
- Stakeholder-management experience with global teams, agencies, creative teams, and functional specialists
- Experience with budget tracking, vendor coordination, and operational reporting
- Strong written and verbal communication skills in English and Spanish
- Portuguese language skills
- Experience in entertainment, streaming, technology, or another high-velocity consumer business
- Passion for anime, entertainment, or fan-first brands
Crunchyroll Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Crunchyroll and has not been reviewed or approved by Crunchyroll.
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Healthcare Strength — Health coverage includes medical, dental, and vision with multiple plan options plus mental-health/EAP resources, and some plans are described as having low premiums or even fully covered options.
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Leave & Time Off Breadth — Time off is presented as flexible or unlimited and is augmented by additional company holidays such as summer Fridays and a year-end shutdown.
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Retirement Support — Retirement benefits include a 401(k) with a company match that is noted as meaningful and in some cases matched per paycheck.
Crunchyroll Insights
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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