The Role
Lead the marketing automation strategy using Braze, oversee a team, optimize email performance, and analyze campaign data to enhance customer engagement.
Summary Generated by Built In
MOO set out to shake up the world of print back in 2006. And we’ve come a long way since. Today we’re a 400 + strong team (we’re thinking of getting matching jackets) who create print and digital products for companies of all sizes – from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair.
Our global HQ is in London, UK, while we also have premises in Dagenham. In the US, you’ll find us in Boston, MA, as well as East Providence, RI and Denver, CO.
We’re making new and exciting things – and we could really do with your help.
The CRM (Customer Relationship Management) team strives to deliver personalised, omni-channel experiences that deepen the connection between MOO and its customers. Each touch point is an opportunity to deliver remarkable experiences for customers, while building greater lifetime value potential for MOO.
MOO is seeking a Senior Manager, Marketing Automation to join the CRM team and unlock the full potential of our customer marketing technology. In this role, you’ll lead the strategy and execution of our marketing automation efforts, with a focus on optimising how we use Braze to deliver timely, personalised, and relevant customer communications. You will oversee the technical setup, data flows, and campaign architecture that power our automation and lifecycle programs—ensuring they scale efficiently and perform effectively. As a senior member of the team, you’ll play a critical role in connecting customer insight with technical execution, helping us deepen engagement, improve retention, and grow lifetime value.
This is a hybrid role based in London, and will report to the Head of Global CRM.
We're looking for a data-driven, customer-obsessed Senior Manager, Marketing Automation to elevate our customer marketing performance and lead our Marketing Automation function. You’ll be responsible for maximizing our capabilities in our customer marketing automation platform (Braze), and for leading the team responsible for the day-to-day execution of email and automated campaigns. This role is central to delivering timely, relevant, and personalized customer experiences that drive engagement, retention, and lifetime value.
Responsibilities:
- Define and lead marketing automation strategy at MOO, using Braze to create scalable, high-performing customer journeys and campaigns.
- Manage and mentor a team of marketing automation specialists, supporting their development while ensuring operational excellence.
- Oversee and optimize performance of the email channel, ensuring it meets customer engagement and revenue goals.
- Develop reporting, and monitor performance of campaigns and lifecycle canvases utilising Braze, Google Analytics, Tableau, and other analytics tools. Translate insights into actionable improvements.
- Collaborate with various cross-functional partners within CRM, marketing, brand, creative, commercial performance teams to align messaging, segmentation, and personalization strategies.
- Stay on top of Braze’s evolving feature set and marketing automation best practices. Lead the implementation of new tools, processes, and integrations to improve campaign sophistication.
- Oversee the creation, maintenance, and refinement of customer segments and canvases that deliver timely, relevant messages across the lifecycle.
- Champion a culture of experimentation within the automation team, leading test strategies that improve engagement, conversion, and retention.
- Manage vendor relationships for marketing automation platforms and tools.
- Partner with Engineering and Analytics teams to ensure Braze receives the right data, and in formats usable for segmentation, personalization, and reporting.
About You:
- Proven experience in CRM or marketing automation, including experience managing people or teams.
- Expertise in marketing automation platforms (such as Braze), possessing the ability to build complex, data-driven campaigns across the customer lifecycle.
- Experience translating customer lifecycle strategy into scalable, testable, and performance-driven automations.
- Analytical mindset with a ability to use data to tell a story and make decisions.
- Strong prioritization skills; able to handle multiple initiatives and priorities of the marketing automation team.
- Comfortable working cross-functionally, with excellent stakeholder management and communication skills.
Nice To Haves:
- Familiarity with HTML for email, data integrations, and tagging implementation (e.g. Liquid in Braze) is a plus.
What’s it like to work at MOO?
MOO’s the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success – while also recognising the importance of a healthy work/life balance.
That’s why we offer 25 days holiday rising by one day for each year here (for 5 years), a matched pension scheme, and paid parental leave. We’ll offer you private healthcare, life insurance, a season ticket loan, and a cycle to work scheme. We also offer flexible work schedules with hybrid and remote working for certain roles as well as a Work From Anywhere program.
Diversity Statement
We are working hard to create a representative, inclusive and super-friendly team, because we know that different experiences, perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesn’t discriminate on the basis of race, colour, religion or belief, gender, national origin, age, sexual orientation, marital status, disability or any other protected class.
As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven, purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment, welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore, we’d like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it won’t in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential, it is only used to better our inclusion and diversity efforts. By submitting this information, you consent to MOO's processing of it for these purposes.
Top Skills
Braze
Google Analytics
HTML
Liquid
Tableau
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The Company
What We Do
At MOO, we love great design and believe it can work wonders for every business. That’s why we make it simple to create beautiful, expertly crafted business stationery and promotional materials that’ll help you start conversations, open doors and strengthen relationships.
MOO launched in 2006 and aims to disrupt the trillion dollar global print industry by combining the values of professional design with accessibility and reach of the web. With rapid annual growth, MOO has become one of the fastest growing print businesses in the world and has over 300 employees across the UK and US London, Boston, Lincoln RI, and Denver CO.
We believe in supporting our people to be themselves and be successful – because that’s what makes MOO a great place to work. We’re always looking for bright minds and bushy attitudes, so from software developers to social media specialists, copywriters to customer service heroes, we know we’re only as good as the teams we’ve built. If this sounds like you or someone you know, check out our vacancies and get in touch. Be part of something brilliant.
