At Grant Thornton we do things differently - looking to the future, driving ambitious growth and pioneering positive change in our industry. Providing audit, tax and advisory services, we empower clients through strategic insight, curiosity, and genuine partnership. And we empower our people with real opportunity, an inclusive culture and work life balance. A true alternative.
With over 5,000 people in the UK, and a presence in 150 global markets, we're on an ambitious journey, from great to exceptional, and we need the best people to help us achieve our potential. And with that comes the opportunity to help redefine what our industry looks like, and what you want from your career.
Job Description:This is a pivotal new role within our Marketing team. You’ll lead the development and execution of a firm-wide marketing automation strategy, enabling smarter, data-driven engagement and supporting our “One Firm” growth ambition.
We’ve unified our data and are ready to deliver a differentiated client experience based on behavioural triggers—not assumptions. Now we need a leader to bring this vision to life.
A look into the role
As Marketing Automation & Demand Generation Lead - Senior Manager within our Markets & Clients team, your key responsibilities will be;- Lead the development and execution of a comprehensive marketing automation and demand generation strategy aligned with business growth objectives.
- Champion an “automation-first” mindset across marketing, BD, and client teams—coaching and influencing stakeholders to adopt new ways of working.
- Identify and prioritise automation opportunities across the sales and marketing lifecycle, ensuring measurable impact.
- Own and evolve our campaign framework, lead management processes, and governance—including lead scoring models and qualification criteria.
- Drive the integration of automation into our ABM strategy, ensuring personalised, scalable client engagement.
- Collaborate with senior stakeholders across Marketing, BD, Digital, and Data, to embed automation into strategic initiatives.
- Ensure compliance with GDPR and other data privacy regulations, embedding best practices into all automation activities.
- Leverage client insights and behavioural data to inform campaign design, content strategy, and investment decisions.
- Build and lead a high-performing marketing automation team, while mentoring colleagues across the business on best practices.
- Stay ahead of the curve on marketing technology, AI, and automation trends—bringing forward recommendations to enhance our capabilities.
Knowing you’re right for us
Joining us as a Marketing Automation & Demand Generation Lead - Senior Manager, the minimum criteria you’ll need is;
• Proven experience leading marketing automation and demand generation strategy in a complex, matrixed organisation—ideally within professional services or B2B.
• Deep expertise in platforms such as Microsoft Dynamics 365 Customer Insights Journeys (and/or HubSpot, Marketo, Pardot, Eloqua).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent stakeholder engagement and influencing skills, with a track record of driving change.
• Strong project management capabilities—able to juggle multiple priorities and deliver at pace.
• Solid understanding of digital marketing, including SEO, SEM, and performance measurement.
• Experience working with offshore or distributed teams, with the ability to manage collaboration, communication, and delivery across time zones.
Preferred Qualifications- Experience embedding marketing automation into ABM and demand generation strategies.
- Familiarity with web analytics tools (e.g., Google Analytics) and A/B testing methodologies.
- Certifications in marketing automation platforms (e.g., HubSpot, Marketo) are a plus.
Knowing we’re right for you
Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone. Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential.
Our open and accessible culture means you’ll interact with leaders who are interested in you and everything you bring to our firm. The things that set you apart, we value them. That’s why we give you the freedom to bring your whole self to work and pursue your passions inside and outside of work.
Beyond the job
Life is more than work. The things you do, and the people you’re with outside of work matter, that’s why we’re happy to look at flexible working options for all our roles, and we’ll always do our best to keep your work and life in balance.
The impact you can make here will go far beyond your day job. From secondments, to fundraising for local charities, or investing in entrepreneurs in the developing world, you’ll be giving back to society. It’s that drive to do the right thing that runs through our every move, grounded in our firm’s values – purposefully driven, actively curious and candid but kind.
We’re looking for people who want to contribute, spark fresh ideas and go beyond expectations. People who want to be able to proudly do what’s right, for the firm, our clients, our people and themselves. It’s how it should be.
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What We Do
What does business need now? An adviser that offers a different experience. A better experience. One that delivers technical expertise and a service that goes beyond. Personal, proactive, and agile. That’s Grant Thornton.
We are the UK member firm of a global network that employs 58,000 people in 135 countries. We combine global scale with local insight and understanding to give you the assurance, tax, and advisory services you need to realise your ambitions.
We go beyond business as usual, so you can too. We make business more personal by investing in building relationships. Whether you’re growing in one market or many, you consistently get a great service you can trust. We work at a pace that matters – yours – bringing both flexibility and rigour. We celebrate fresh thinking and diverse perspectives to bring you proactive insights and positive progress.
Success tomorrow starts with making the right decisions today, which is why we match proactive insights to practical applications. Working closely with regulators, funders and standard setting bodies to help instil trust and integrity in markets. We’re committed to sustainable growth through positive progress. So, no matter the road ahead, you’re being guided by the right decisions.
Going beyond to offer proactive insights, practical guidance, and positive progress.
Ready to go beyond? Visit our website for insight on what we can offer you
