Senior Manager, Marketing Analytics

Local or 100% Remote

About Point

✨ Real Impact, Real People: Our mission at Point is to make homeownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals.

✨ Funding: With over $175M raised from top investors like Andreessen Horowitz, WestCap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage.

✨ Game-changing Product: We're building a category defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 15,000+ customers.

✨ Great Place to Work: Our employees love working here! We are a Certified Great Place to Work and a Fortune Best Workplaces in the Bay Area.

✨ Remote First Culture, Genuine Connection: Work from anywhere in the U.S., while staying closely connected through virtual collaboration, team gatherings, and a people-first culture.

About the role

We are seeking a highly analytical, proactive Marketing Analytics professional with deep expertise in media performance analysis within the direct-to-consumer (DTC) space. You will play a pivotal role in evaluating, optimizing, and scaling our multi-million dollar per month media investments—in channels such as Paid Social, Programmatic, Google Demand Gen, SEM.

As the analytics leader for our digital marketing channels, you'll partner with channel owners to translate complex data into actionable strategies that improve acquisition efficiency, optimize CAC/LTV ratios, and ultimately accelerate our mission of democratizing home equity.

This is a unique opportunity to join a high-impact team, directly influence strategic business decisions through analytics, and help shape the future of home equity financing at Point.

• Channel Performance Analysis: Own and enhance comprehensive reporting and deep-dive analyses for paid media channels, primarily Paid Social, Programmatic, Paid Search, identifying opportunities for improved scale and efficiency.
• Strategic Influence: Translate complex analyses into clear, actionable insights and recommendations to influence cross-functional decision-making.
• Media Attribution & Incrementality: Lead the implementation and enhancement of attribution models and incrementality tests to advance measurement capabilities and inform media strategies.
• Stakeholder Reporting: Develop and maintain scalable dashboards in tools like Sigma to deliver actionable insights to Marketing and Finance teams.
• Budget Optimization: Partner strategically with channel owners to provide recommendations that drive efficient media spend, optimize CAC/LTV, and enhance ROI.
• Campaign Experimentation: Support test design, execution, and analysis for A/B and geo-experiments, particularly for new creative, audience targeting, and media tactics.
  

• 6+ years of experience in marketing/media analytics, preferably in high-growth DTC performance marketing environments.
• Proven track record working with advertisers managing $20M+ in annual media spend.
• Expertise in SQL and experience building dashboards in Tableau, Sigma, or equivalent tools.
• Strong analytical skills with knowledge of media attribution, Media Mix Modeling, A/B and Incrementality testing.
• Experience collaborating closely with marketing, growth, and data science teams.
• Natural curiosity and a data-driven mindset with a passion for problem-solving.
• Ability to balance rigor and speed—comfortable working in a fast-paced, evolving environment.
• Strong communication skills with the ability to influence and present to senior stakeholders.
  

Our benefits 

• Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
• Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays. 
• Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ. 
• Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.
• Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.
• Financial wellness:  We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
• Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, and a one-time home office reimbursement. 

Compensation at Point will be determined by skills, experience, and geographic location. Point has identified the expected annual base salary for this role at this level based on the market by tiers (Region | Location | Market Salary):

• Tier 1 | San Francisco Bay Area, New York, Los Angeles, & Seattle | $168,300 - $227,700
• Tier 2 | Chicago, Austin, Denver, Boston, Washington DC, San Diego | $142,800 - $193,200
• Tier 3 | All other US metro areas | $134,300 - $181,700

This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above. At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews, coupled with your experience, location, and other job-related factors, to determine final compensation.

Location Requirement: This is a remote position. However, candidates must reside in one of Point’s states of operation: AL, AZ, AR, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, MI, MN, MO, NV, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, or WA.

Point is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Point brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn.