Senior Manager, Marketing Analytics

| Canada | Remote | Hybrid
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Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

Our Tech Stack

  • Sigma, Indicative, Hex, Google Analytics
  • Rockerbox
  • dbt + Snowflake
  • Segment

What the Role Is

The Senior Manager, Marketing Analytics will provide strategic leadership across all of our user acquisition initiatives at Babylist. You will be responsible for applying best practices to our marketing planning & forecasting processes, and drive large scale analytics projects that will positively impact the entire company. Together with the VP of Growth Marketing, you will be responsible for hitting our performance marketing goals. You report directly to the Director of Analytics and will work closely with your peers in marketing, finance, product and the broader leadership team to ensure that Babylist makes informed data-driven marketing decisions.

Who You Are

  • As an analytics leader you have a proven track record (4+ years) in partnering with marketing teams through world class analytical capabilities. You are as passionate about hitting marketing goals as your partners, this shows up in your thinking and actions around prioritization, project delivery hiring etc
  • Before becoming a leader you were a high-performing marketing analyst with a track record of working in a high performing team. Ideally you have done this in a high growth environment
  • Exceptional communication and presentation skills, with the ability to effectively communicate data to all stakeholders; Comfortable interacting at all levels of senior management, including VP, SVP and C-suite is a must
  • You have deep experience in optimizing marketing spend with $XXM annual performance marketing budgets. Experience in specific areas like incrementality, leveraging LTV, Media Mix Modeling, LC vs. MTA will be highly valuable
  • You have collaborated with FP&A on financial planning and forecasting, and know how to support them in forecasting accurate acquisition goals, leveraging LTV, CAC, MTA in a meaningful way
  • You understand the data systems and technology that are needed for you to do your job well, and have experience in leveraging them to maximize your impact
  • You have led high functioning teams and meaningfully built and maintained data culture
  • You’ve successfully led teams through growth and change which means you know how to adapt but also set and maintain standards for your team that scale with the business
  • You are a great coach of analysts with experience hiring, developing talent, and giving feedback

How You Will Make An Impact

  • Define, build, and maintain a high-performance, results-driven, and collaborative culture that's aligned with Babylist's core values
  • Develop and own a roadmap for all marketing data and analytics needs, inclusive of strategic initiatives and tactical needs to scale marketing analytics along with Babylist’s growth
  • Partner with key stakeholders in performance marketing and finance to plan and forecast spend and KPI growth
  • Own proactive and ongoing performance analysis & strategic recommendations for media spend and optimizations
  • Monitor and proactively troubleshoot any issues across the marketing funnel & provide data-backed recommendations that help solve
  • Empower and inspire your team to achieve their highest potential. Play the key role in on-boarding and mentoring your team

Why You Will Love Working At Babylist

  • We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
  • We build products that have a positive impact on millions of people’s lives
  • We work at a sustainable pace which means work/life balance is a real thing here
  • We believe technology and data can solve hard problems 
  • We believe in exceptional management 
  • We are an antiracist organization and doing the work to support differences of all kinds
  • We offer competitive pay and meaningful opportunities for career advancement
  • We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
  • We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is CAN $261,750.00 - $274,315.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

 

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@babylist.com), instant messaging platforms or unsolicited calls.

 

 

#bi-remote

 

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Technology we use

  • Engineering
  • Sales & Marketing
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • DBTDatabases
    • AWS (Amazon Web Services)Services
    • ContentfulCMS
    • SendGridEmail
    • IterableEmail

An Insider's view of Babylist

What are some social events your company does?

We stay connected to each other through Slack, virtual events, or meeting up in person. It is essential as a remote company that we are intentional about seeing each other in person and use that time to build strong relationships. We have an annual company off-site and department off-sites that focus on connecting with each other as whole humans.

Becky Lehman

Senior Manager, Employee Engagement

What's the biggest problem your team is solving?

Ensuring inbound supply chain processes can match our growth. The biggest problem we face is ensuring our processes and systems can grow with us. To enable sustainable solutions to this we focus on four key themes: Be extremely good at the basics, automation of manual tasks, continuous improvement, and creating actionable dashboards and reports.

Josh Woods

Director, Inbound Operations

What are some things you learned at the company?

Effective asynchronous communication is the key to working remotely. Being able to provide generous, carefully-considered updates with just enough detail to ensure your reader understands your reasoning is a powerful skill that I see on display every day.

Andy Aragon

Sr. Software Engineer

How do you empower your team to be more creative?

Our implementation teams have full responsibility for delivering their projects. We provide them with a well-defined problem statement and a workable solution outline. Then, it’s up to the team to work out the details of the project, set tasks, adjust the scope, and get creative to deliver in a fixed period of time.

TJ Moretto

VP of Engineering

What projects are you most excited about?

I’m excited to integrate our partner brands into the metaverse with the launch of Babylist Land, a virtual registry and gifting experience. Gen Z and Millenial parents want to buy in virtual environments, and Babylist Land will integrate our brand partners in this experience to drive high engagement and ultimately, registry additions and sales.

Liz Primm

VP Sales

What are Babylist Perks + Benefits

Culture
Volunteer in local community
One example of how we volunteer is through a company sponsored Volunteer Week.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Remote work program
Diversity
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation + Time Off
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Fitness stipend
Home-office stipend for remote employees
Professional Development
Tuition reimbursement
Promote from within
Continuing education stipend
Continuing education available during work hours
Paid industry certifications

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