Senior Manager, Marketing Analytics

Posted 6 Days Ago
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Mettawa, IL, USA
Hybrid
125K-237K Annually
Senior level
Healthtech • Pharmaceutical
The Role
Leads marketing analytics for AbbVie’s dermatology launches of RINVOQ in vitiligo and alopecia areata. Analyzes physician, patient, account, competitive, promotional, and treatment data to evaluate uptake, market dynamics, patient journeys, ROI, and launch performance. Develops investment strategies, KPIs, forecasts, and performance reporting; supports brand planning and strategic decisions. Leads advanced modeling, ad hoc analytics, vendors, and cross-functional collaboration to deliver actionable commercial insights.
Summary Generated by Built In
Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

 

AbbVie’s Dermatology Franchise is seeking a strong analytical candidate to join a high-performing team supporting the new launches of RINVOQ in Vitiligo and Alopecia Areata. RINVOQ, AbbVie’s JAK inhibitor with a proven track record across multiple immunology indications, is now entering the market in these two serious dermatological conditions with significant unmet need. This is a unique opportunity to use analytics to drive early uptake, optimize investment, and accelerate growth across two new launches.

Major Responsibilities:

  • Analyze physician, patient, account, and competitive data at national and sub-national levels to track early launch performance, understand uptake and market dynamics in Vitiligo and Alopecia Areata, and identify opportunities and barriers to growth
  • Drive the launch learning agenda by analyzing patient journeys, new-to-brand and switch dynamics, treatment patterns, persistence, and competitive response across both new indications – translating findings into actionable insights and tactical adjustments
  • Develop fact-based promotional investment strategies and guide investment decisions through marketing mix and business optimization analyses to maximize performance and influence business growth across both new launches
  • Develop near-term launch KPIs and longer-term ROI measurements, and manage ongoing performance reporting, to inform recommendations that optimize personal and non-personal promotional channels
  • Support brand planning and financial forecasting by providing analytical inputs into the annual plan, long-range plan, and monthly estimates, ensuring assumptions are updated with actual launch performance; serve as a key conduit to Forecasting
  • Understand sub-national drivers of performance, including differences in dermatologist targeting and customer response across Vitiligo and Alopecia Areata, as well as cross-brand dynamics within the broader dermatology and RINVOQ portfolio, across distribution channels and customers
  • Leverage innovative, sophisticated analytic models that address critical issues while meeting key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability)
  • Lead fast-paced ad-hoc analytics projects, proactively identifying key business questions on product performance that inform strategic and tactical decision-making and the brand planning process, integrating multiple stakeholder perspectives
  • Effectively work with cross-functional partners to deliver integrated analytics that reflect the diverse contributions across functions
  • Lead contract support and external suppliers to enhance the use of advanced modeling and analytic methods and fully leverage available data assets to produce actionable results

Qualifications

  • Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis preferred.  Advanced degree preferred.
  • 7+ years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies.  Experience within the Pharma/Biotech industry is a plus. 
  • Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
  • Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc) is a plus
  • Deep hands-on expertise in current analytical methods & tools (including machine learning)
  • Advanced communication and influencing skills
  • Advanced agility, project management and prioritization skills
  • Advanced vendor management skills
  • Proven ability to collaborate effectively and to influence in a matrixed organization
  • High motivation, strong work-ethic and positive attitude while working under tight timelines

 

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
  • This job is eligible to participate in our long-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Skills Required

  • Bachelor’s degree
  • 7+ years of relevant experience in quantitative analysis of sales and marketing information
  • Experience using sales and marketing information to develop business plans and strategies
  • Strong analytical reasoning, business acumen, intellectual curiosity, and creative problem-solving skills
  • Experience with current analytics and machine learning methods
  • Deep hands-on expertise in current analytical methods and tools
  • Advanced communication and influencing skills
  • Advanced agility, project management, and prioritization skills
  • Advanced vendor management skills
  • Ability to collaborate and influence effectively in a matrixed organization
  • High motivation, strong work ethic, positive attitude, and ability to work under tight timelines
  • Concentration in marketing, sales, or quantitative analysis
  • Advanced degree
  • Pharma or biotech industry experience
  • Advanced experience with pharmaceutical data sources such as IQVIA and SHS Sales Data, including APLD, DDD, Xponent, NSP, or NPA
  • Specialty pharmacy data experience
  • Experience in promotional optimization, digital analytics, launch support, or related analytic domains

AbbVie Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AbbVie and has not been reviewed or approved by AbbVie.

  • Retirement Support — Retirement programs are portrayed as a standout, with a dollar‑for‑dollar 401(k) match up to 6% and an additional annual company contribution based on age and service. Feedback suggests this materially boosts perceived total compensation for many U.S. employees.
  • Parental & Family Support — Paid parental and caregiver leave are emphasized, including up to 12 weeks of fully paid parental leave for all parents and 4 weeks of paid caregiver leave in the U.S. Feedback suggests these policies are a meaningful differentiator for employees balancing family needs.
  • Leave & Time Off Breadth — Time off is described as extensive, with tiered vacation that scales with tenure, 17 company holidays, and two paid volunteer days in the U.S. Feedback suggests the breadth of leave contributes notably to overall benefits satisfaction.

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The Company
HQ: North Chicago, IL
56,000 Employees
Year Founded: 2013

What We Do

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.

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