Senior Manager, Lifecycle Marketing

Posted 2 Hours Ago
Be an Early Applicant
New York, NY, USA
In-Office
120K-150K Annually
Senior level
Fintech • Mobile • Real Estate • Financial Services • PropTech
A loyalty program that rewards residents at home, in their neighborhood, & when they travel, no matter where they live.
The Role
Own activation and retention for Bilt Rewards by designing personalized lifecycle journeys across email, push, and SMS. Build Braze campaigns using Liquid and HTML/CSS, partner with product, engineering, and data to implement eventing and dashboards, QA campaigns, analyze performance, and optimize programs using AI tooling.
Summary Generated by Built In
What is Bilt?
Bilt is the membership for where you live.

What started as a way to reward people on their largest expense has turned into an ecosystem connecting our members, property managers and local merchants.
Travel, dining, fitness, everyday spend. We are building systems across payments, credit, loyalty, and commerce all at once.

We run lean and move quickly. Every person here has a real impact on what gets built and how fast it happens.

This role comes with real ownership and high expectations. If you prefer clearly defined lanes and structure, this will feel uncomfortable. If you want to build quickly, have a real say in what gets built, and work on products used by millions, you will likely do your best work here.
What’s the role?
Bilt is looking for a Senior Manager, Lifecycle Marketing to own activation and retention of Bilt Rewards members and network partners. You'll design highly personalized user journeys across email, push, and text — informed by predictive affinity modeling and user-level engagement patterns. Working cross-functionally with product, product marketing, engineering, and data teams, you'll bring lifecycle programming to life and drive adoption of benefits and key product offerings.

This is a hands-on IC role on the Growth team's Lifecycle pod. You'll operate with autonomy, make strategic calls alongside your lifecycle partner, and be expected to hit the ground running in a fast-paced environment.

In this role, you will… 
  • Develop and build highly personalized, contextual lifecycle journeys in Braze that address key business goals across teams
  • Create and evolve email templates to effectively scale and automate lifecycle programming, using HTML/CSS and Liquid
  • Arbitrate content at the user level to ensure members see the most relevant content at the right time
  • Stand up lifecycle dashboards in partnership with the data team to continuously monitor campaign volumes and metrics
  • Report on campaign performance and use insights to continuously optimize lifecycle content
  • Work closely with product marketers to map user journeys and identify opportunities for experimentation and growth
  • Find efficiencies in the lifecycle workflow by integrating and leveraging AI tooling
  • Implement rigorous campaign QA processes to ensure flawless execution
  • Collaborate with engineering teams on technical implementations and eventing architecture

In terms of qualifications, we’re seeking:
  • Must Have:
    • 5+ years of lifecycle marketing experience
    • Strong intuition for the user and ability to balance customer experience with business needs
    • Extensive experience working in Braze with strong knowledge of Liquid
    • Expertise building emails with HTML and CSS
    • Background working with engineering to trigger, power, and automate campaigns in Braze
    • Exposure to martech platforms such as Census, Segment, FullStory, etc.
    • Strong communication skills, creative problem-solving ability, and attention to detail
    • Thrives in a fast-paced, startup environment with ambiguity
  • Nice to Have:
    • Design and/or copywriting skills
    • Experience with email deliverability

Benefits:
  • Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
  • Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.
  • 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
  • Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
  • UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.
  • Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
  • Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.
 
At Bilt Rewards, we believe in transparency and we do our best to make sure the company and our candidates are on the same page as it relates to compensation. In addition to posting salary ranges for our open roles, candidates should expect to be asked about compensation expectations and requirements early on in their interview process. Our goal is to highlight when expectations and Bilt’s salary range may be out of sync, and work with the candidate to determine whether it makes sense to continue conversations.
We are considering candidates with differing levels of expertise for this position. Leveling will be based upon your experience and performance in the interview process.
Where a new hire falls within a range will be based on their individual skills and experience, and how these competencies compare across other employees in the same role. Bilt's bands are designed to allow for individual compensation growth within the role. As such, new hires typically start at the lower end of the range. Bilt rewards performance and outcomes - should you join the company, you will have the opportunity to grow your salary over time.

The salary range for a Senior Manager, Lifecycle Marketing is $120,000 - 150,000 and will be eligible for equity and an annual performance-based bonus.

Skills Required

  • 5+ years of lifecycle marketing experience
  • Strong user intuition and ability to balance customer experience with business needs
  • Extensive experience working in Braze with strong knowledge of Liquid
  • Expertise building emails with HTML and CSS
  • Background working with engineering to trigger, power, and automate campaigns in Braze
  • Exposure to martech platforms such as Census, Segment, FullStory
  • Strong communication skills, creative problem-solving ability, and attention to detail
  • Ability to thrive in a fast-paced, ambiguous startup environment
  • Design and/or copywriting skills
  • Experience with email deliverability

What the Team is Saying

Dan
Ciara
Kush
Molly
Nilu

Bilt Compensation & Benefits Highlights

  • Healthcare Strength Health coverage is described as fully paid for medical, dental, and vision, with buy‑up options, HSA support, and access to services like One Medical. Feedback suggests this breadth is notably strong for a growth‑stage fintech.
  • Equity Value & Accessibility Equity is offered to all new hires with refresh grants, positioning ownership as a standard part of total compensation. Feedback suggests this increases upside potential across roles.
  • Strong & Reliable Incentives Annual bonuses are positioned as a consistent part of the compensation package across levels. Feedback suggests this adds dependable variable pay alongside base and equity.

Bilt Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
New York, NY
200 Employees
Year Founded: 2021

What We Do

Bilt Rewards is the first loyalty program that rewards members on rent and in their neighborhood, no matter where they live. Bilt Members can earn points and access exclusive benefits on rent payments, condo & co-op fees, and around their neighborhood at local restaurants, fitness studios, rideshare, pharmacy, and more. Ranked the highest-value point currency by top publications, Bilt Points can be transferred 1:1 to major airline and hotel programs or used towards rent payments, shopping, fitness, and even a down payment on a home. Members also get access to credit-building benefits, member-only experiences, and an Elite Status program. In partnership with the top multifamily owners & operators across the country, we’ve also created the Bilt Rewards Alliance, a network of 4M+ apartments and homes across the country. Residents who live in the Bilt Rewards Alliance make payments directly through the Bilt Payment Center and get access to benefits including additional earn opportunities on new leases, renewals, and more. While Bilt Members can use any debit or credit card to earn points and access their benefits, Bilt has partnered with Mastercard and Wells Fargo to create the Bilt Mastercard® - the first and only credit card that lets you pay rent and earn points without the transaction fee.

Why Work With Us

Bilt Rewards is revolutionizing how people pay rent by rewarding them at home and in their neighborhoods. Here, you'll shape the future of rewards programs while working in a high-impact, fast-paced startup environment. Join our collaborative culture, learn from industry experts, and grow your career while making a meaningful difference.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

Bilt Offices

OnSite Workspace

We’re an in-person company where energy and collaboration fuel our creativity, agility, and speed. With most of our team in the office 4-5 days a week, we create an environment that sparks new ideas and drives our momentum forward.

Typical time on-site: None
New York, NY

Similar Jobs

Bilt Logo Bilt

Operations Analyst

Fintech • Mobile • Real Estate • Financial Services • PropTech
In-Office
New York, NY, USA
200 Employees
80K-100K Annually

Bilt Logo Bilt

Senior Manager, Events + Experiences

Fintech • Mobile • Real Estate • Financial Services • PropTech
In-Office
New York, NY, USA
200 Employees
100K-130K Annually

Bilt Logo Bilt

Forward Deployed Engineer

Fintech • Mobile • Real Estate • Financial Services • PropTech
In-Office
New York, NY, USA
200 Employees
200K-240K Annually

Bilt Logo Bilt

Senior Director, B2B Brand Marketing

Fintech • Mobile • Real Estate • Financial Services • PropTech
In-Office
New York, NY, USA
200 Employees
170K-200K Annually

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account