Senior Manager, Lifecycle Marketing

As a Senior Manager, Lifecycle Marketing, you will manage a team of Managers and/or Specialists across multiple game genres, and own the planning and execution of Lifecycle strategy for that portfolio. This position requires you to be data-driven, strategic, and a strong cross-functional collaborator. You will represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights that keep the team's work aligned to broader Lifecycle and organisational goals, and you will set team objectives in line with BU objectives.

• Manage and develop a team of Managers and/or Specialists across owned genres, providing clear direction, coaching, and day-to-day people leadership.

• Own performance management for direct reports, including goal-setting, regular 1:1s, feedback, and career development.

• Own hiring, onboarding, and headcount planning for the team, partnering with the Director and HR on capacity needs.

• Act as the senior escalation point for the team on strategy, cross-functional blockers, and execution issues.

• Own the planning of LCM strategy across multiple game genres (e.g. Slots, Racing, Match-3, Word, Casino).

• Design and drive nurture programs that improve customer engagement, retention, and reactivation.

• Define and drive go-to-market communication plans for new product launches and feature releases.

• Own adoption of new tools and technology across the team, and monitor IP and domain health, implementing best practices to protect channel health.

• Maintain and evolve centralized team documentation (LCM Wiki, experiment readouts) to scale knowledge across the team.

• Set team goals (OKRs) in line with BU objectives, and cascade them into individual goals for direct reports.

• Represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights in line with overall LCM and organisational goals.

• Interpret data, analyze results, and develop insights that improve retention, engagement, conversion rate, and customer loyalty.

• Present performance reports and readouts to stakeholders, identify drivers, and make recommendations for improvement.

• Partner cross-functionally with Production, Product, Product Marketing, Analytics, Studio-Ops, and Central support teams to deliver personalized customer journeys.

• Embrace established processes and identify opportunities to improve efficiency across owned genres.

• Be analytical, critical, and offer recommendations motivated by data.

• Bachelor's degree with 5+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only).

• 2+ years of people management experience, with a track record of managing Managers and/or Specialists.

• Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage; CMS tool integration experience preferred.

• Experience warming up new IPs and monitoring domain reputation, with strong technical grounding in email deliverability.

• Deep understanding of conversion levers across the funnel, with the ability to define and track success metrics for each initiative.

• Technical expertise with Email, Push, SMS, and IAMs - deliverability, optimization, and best practices.

• Multi-variate testing expertise and strong understanding of QA processes.

• Self-starter with the ability to thrive under pressure in a fast-paced environment; operates with little to no supervision.

• Strong communication, copywriting, organizational, and project management skills.

• Attention to detail, team-first attitude, and passion for games.

The pay range for this position in Toronto at the start of employment is expected to be between $119,300 and $160,000 per year.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. Ontario only: The use of Artificial Intelligence is not being used to screen candidates. The position is for an existing vacancy.