At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.
Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition
Job Purpose:
This position is responsible for managing the team that collaborates with marketing strategy and cross-functional partners to design and execute tactical media plans, designed to generate profitable revenue and qualified leads for product categories and/or segments with a focus on reaching long and short-term business objectives. The role requires in-depth understanding of target markets, product, media approaches, and marketplace dynamics. This position is responsible for managing, leading, and developing the team of marketing professionals to ensure successful project execution of the Media strategy. The role participates in the development of processes to leverage Media, content management and Media management systems to meet media objectives and optimize acquisition and retention strategies.
Job Responsibilities:
- Responsible for developing individual contributors including actively developing strengths/opportunities, identifying blockers, and recommending career pathing opportunities (talent).
- Lead the team in translating strategic and financial objectives into tactical media plans for a cross-functional team including media, enterprise brand, and digital team members.
- Prioritize work; utilizing leader and marketing strategy team to provide direction.
- With VP and cross-functional counterparts, align the media testing strategies, paying particular attention to audience-oriented testing and scalability of wins.
- Collaborate with VP, analytics, actuary, and other media team leaders to conceptualize and implement consumer-centric, measurable, multi-channel integrated campaigns.
- Lead media team annual planning processes.
- Working with cross-functional partners, manage media team reporting processes. Ensure team understands implication of work on company successes.
- Maintain product category/campaign budgets and collaborate on vendor contracts as needed.
The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.
Job Requirements:
- Bachelor's degree in Marketing, Business Administration, or equivalent work experience.
- 8+ years of experience as a people leader.
- 8+ years of media management. Must have combination of traditional and digital channels.
- Must have experience with both direct-to-consumer and business-to-business marketing, preferably in the insurance industry.
- Strong project management and prioritization skills.
- Highly analytical and comfortable building hypothesis and drive measurable media tests.
- Experience working in a highly regulated environment.
- Experience working in a matrixed organization.
- Learning stance.
- Comfortable with ambiguity.
- Demonstrated ability at building new processes/procedures that are collaborative and extendable.
Preferred Qualifications:
- B2B or DTC combo preferred.
- Media experience: direct mail, email, social, digital.
#LI-Remote
If you’re ready to help make a difference, apply today. Please provide your Work Experience and Education or attach a copy of your resume. Applications received without this information may be removed from consideration.
Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.
Base Salary Range:
At TruStageTM, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.
Accommodation request
TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.
What We Do
We believe a brighter financial future should be accessible to everyone. Built on the principle of “people helping people,” CUNA Mutual Group is a financially strong insurance, investment and financial services company. Through our company culture, community engagement, and products and solutions, we are working to create a more equitable financial system that helps to improve the lives of those we serve and our society.
In 2020, the CUNA Mutual Group Foundation donated $3.8 million dollars to support more than 80 community partners and organizations, including several credit union foundations.
