Senior Manager, Integrated Media Planning

dentsu is looking for a Senior Manager of Integrated Media Planning with solid media expertise to help maintain and grow one of our large integrated media businesses.  While experience from a total cross channel offline and online perspective will be a benefit, the candidate that will be successful in this role will have experience in performance media, particularly in all things digital – social, display, native, search, programmatic, and video.  

You will be a key member of the team and a point person to our clients. This role will be very hands-on and involved in the day-to-day of this account. In addition, you will be a crucial contributor in areas of agency development and growth – from training to new business pitches, etc. 

As a Senior Manager of Media Planning, you are responsible for ensuring that communication strategies are effectively converted into plans as well as leading the development and implementation of those plans.  In partnership with the senior leadership, you will help in setting the strategic tone for the account/within your assigned division. 

You are expected to have a strong working knowledge of the media landscape especially performance digital media.  

Managing client relationships is also a key component of this role. You will report directly to the Senior Directors of Integrated Planning.  

Key Responsibilities:  

• Accountable for media plan output timeliness, accuracy, and overall excellence in support of various client’s line of businesses  

• Participate and help lead the strategic media planning/execution and serve as a resource for senior Integrated Planning, Client Service leads as well as activation and analytics teams.  

• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations 

• Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution 

• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies 

• Provide relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors) 

• Build & maintain trusting, collaborative relationships with clients at appropriate levels and overall comfortability with being client-facing 

• Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client 

• Capable of effectively managing up and down the reporting structure 

• Provide and discuss industry information on media, markets and related dynamics 

• Participate and construct client reporting deliverables (i.e. weekly, monthly), analyzing data sets from cross channel perspective to inform how total line of business strategy evolves forward.  

• Train, motivate and develop media planning group as staffed team continues to grow

• Construct and deliver accurate, honest and timely performance management documents 

• Billing and budget management across all lines of businesses, ensuring both activation teams and financial operations teams are following client’s desired invoicing and billing process

Qualifications 

• 4-6 years of integrated media planning experience        

• Experience in performance digital media and current knowledge of trends and innovations in digital media 

• Proven leadership skills and management experience 

• Working knowledge of Insights tools across dentsu portfolio (Merkury Insight Tool, Merkury Planner) and / or other tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy 

• Experience with Media Tools and buying platforms such as DDS, Media Ocean (Prisma), Spot Toolkit 

• Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester etc. ) 

• Proficiency in use of Microsoft Excel, PowerPoint, Word etc.  

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Additional Information: 

The annual salary range for this position is $68,000-$110,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.   

Benefits available with this position include:   

• Medical, vision, and dental insurance,  

• Life insurance,   

• Short-term and long-term disability insurance,  

• 401k,  

• Flexible paid time off,  

• At least 15 paid holidays per year,  

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.