Senior Manager Integrated Marketing

Senior Manager Integrated Marketing

• Location: Based in Princeton, NJ or Westminster, CO as a hybrid employee or fully remote in the US

• Job Level: Management (M3)

Trimble’s Transportation & Logistics business in North America is looking for a marketing leader to join our Revenue Marketing team.

The Senior Manager Integrated Marketing is a leadership role responsible for the strategy and execution of our customer engagement engine. You will lead a team of marketers to drive customer value, retention, and growth across our connected transportation ecosystem.

This is a player-coach role. You will partner with the Senior Director of Revenue Marketing to set the high-level strategy, while you and your team execute data-driven campaigns. Your mission is to move beyond traditional engagement tactics and build a program that helps customers unlock new value, migrate and modernize, and become vocal advocates for Trimble.

• Manage, mentor, and develop a team of individual contributors across Lifecycle, Customer Marketing, and Integrated Campaigns

• Collaborate with leadership to define the annual customer lifecycle marketing strategy.

• Translate high-level revenue goals into actionable campaign plans for your team.

• Foster a culture of testing and optimization. Ensure all team activities are measured against key metrics (Retention, Loyalty, Growth, Pipeline Contribution)

• Drive customer value and growth by partner with sales to identify customer segments that would benefit from additional Trimble solutions and design campaigns that drive add-on, up-sell and cross-sell opportunities

• Lead the marketing strategy for our conversion program. Build the educational pathways and resources that help on-premise customers confidently migrate to next-generation SaaS solutions

• Use customer data to deliver the personalized campaign message at the right time, ensuring we are adding value not noise

• Own the integrated marketing strategy for strategic campaigns and flagship in-person events ensuring that our biggest brand moments deliver measurable engagement and pipeline

• Defend our core customer base, mitigating churn and building loyalty. Helping our customers be brand ambassadors and advocates

• You don't just talk about open rates; you talk about pipeline contribution and bookings. You can point to a specific customer campaign you led that generated revenue

• You have proven experience managing direct reports or leading cross-functional marketing teams. You enjoy coaching others to succeed

• You understand the physics of a subscription business (NRR, Churn, LTV) and the dynamics of moving customers from on-prem to SaaS

• You are action-oriented and comfortable working in a fast-paced environment. You see a gap in the process and you build a bridge to solve it

• You are a collaborator who builds strong relationships with sales, customer success, and marketing teams

• You are comfortable in front of executives and senior leaders, and are able to effectively communicate how marketing can deliver on shared goals

• 7+ years of B2B SaaS marketing experience, with a focus on Lifecycle, Customer Marketing, or Demand Generation

• Bachelor’s degree in marketing, business, or a related field.

• Proficiency with marketing automation platforms (e.g., Marketo), CRM (e.g., Salesforce), and customer success tools

• Advanced communication and presentation skills, with the ability to align diverse teams toward a single strategic vision.

• Strong project management skills, the ability to manage a wide variety of projects simultaneously

• Familiarity with the Transportation and Logistics industry a plus

Compensation:  Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law.

Hiring Range

Pay Rate Type

Bonus Eligible?

Commission Eligible?

Benefits:  Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan. If this position is identified above as commission- or bonus-eligible, the terms of the commission plan or discretionary bonus plan for which you are eligible will be provided following the employee start date.

How to Apply: Please submit an online application for this position by clicking on the ‘Apply Now’ button located in this posting.

Application Deadline: Trimble accepts applications on an ongoing basis until the position is filled.

At Trimble, we are committed to fostering a diverse, inclusive, and equitable workplace where everyone can thrive. Guided by our core values—Belong, Innovate, and Grow—we embrace and celebrate differences, knowing they make us stronger and more innovative. We are proud to be an equal opportunity employer, welcoming individuals of all backgrounds and advancing opportunities while embracing race, color, gender identity, sexual orientation, religion, disability, veteran status, or any other protected and diverse characteristic. We are committed to offering our candidates and employees with disabilities or sincerely held religious beliefs the ability to seek reasonable accommodations in accordance with applicable law and/or where it would not constitute undue hardship for Trimble. For more, please see Trimble's Code of Business Conduct and Ethics at https://investor.trimble.com, under “Corporate Governance.”

Our mission to transform the way the world works starts with transforming how we work together. By actively listening, asking questions, and taking intentional actions, we cultivate a culture that provides equitable opportunities for everyone to contribute and grow.

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