Job Description :
Job Title-
Senior Manager - Innovation
About us:
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating
About the Function:
This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
We’re innovators, collaborating with people around the globe to disrupt and push boundaries, redefining the future of our extraordinary brands. Our Innovation team offers a wide range of roles, from helping to grow existing markets to developing exciting breakthrough ideas. Creating industry-shaping innovations and bringing a strategic viewpoint at every stage.
We celebrate and nurture creative potential to break new ground. Our teams around the world, work together to innovate, explore creative possibilities, and develop new strategies. Whatever the role, we’ll challenge, inspire, and support you to become the best innovator you can be.
About the role:
Are you a strategic thinker with passion for innovation in the beverage Industry? Do you have a proven track record of successfully developing and launching brand extensions and new to world products. Diageo is seeking an exceptional individual to lead our marketing and product development efforts.
Role Responsibilities:
Key responsibilities:
As the Senior Manager – Innovation, you will be responsible for delivering robust, strategic, and scalable innovations, ranging from core brand extensions to potentially New-to-world brands and strategic partnership. Grounded in deep customer, consumer, and cultural insight, you will play a pivotal role in shaping Diageo’s future ambition.
We’re looking for someone who can demonstrate:
Creating Focus and Ownership: Shape Diageo's future ambition and take ownership of driving innovation within the organization.
Inspiring Entrepreneurial Spirit: Inspire cross-functional teams to take entrepreneurial risks and drive desired results.
Restlessness to Win: Inject a sense of restlessness to win and act quickly in a competitive market.
Demanding Brilliant Execution: Ensure brilliant execution to guarantee success at the point of purchase.
Creating an Inclusive Environment: Foster an inclusive environment where everyone can contribute their best and thrive.
Influencing Decision Making: Use your influence to guide decision-making with senior stakeholders and cross-functional teams.
Experience / skills required:
Qualification:
MBA with specialization in marketing (Tier I/II institute)
Experience Required: -
7-10 years of experience in brand marketing and/or new product development, with a proven track record of innovation success.
Experience in the development and commercialization of brand extensions/variants and/or new-to-world brand creation is highly desirable.
Proven ability to lead cross-functional teams delivering large-scale/complex projects.
Ability to develop innovative solutions to business challenges that maximize financial impact while mitigating potential risk.
Prior experience in concept creation and developing product bundles backed by consumer, customer, and cultural insights.
Experience in disciplined project leadership, commercial acumen, and business management, delivering superior plans that lead to sustainable innovations.
Analytical rigor around Measurement & Evaluation and sustained product launches.
Diversity statement:
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
RegularPrimary Location:
Bangalore HOAdditional Locations :
Job Posting Start Date :
2026-08-25Skills Required
- MBA with specialization in marketing from a Tier I or Tier II institute
- 7–10 years of experience in brand marketing and/or new product development
- Proven track record of successful innovation
- Experience developing and commercializing brand extensions or variants
- Experience creating new-to-world brands
- Ability to lead cross-functional teams delivering large-scale or complex projects
- Ability to develop innovative business solutions that maximize financial impact while mitigating risk
- Experience creating concepts and product bundles supported by consumer, customer, and cultural insights
- Experience in disciplined project leadership, commercial acumen, and business management
- Analytical rigor in measurement, evaluation, and sustained product launches
Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
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Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
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Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
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Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
Diageo Insights
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet









