Senior Manager, Growth Marketing

Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

Our Ways of Working

We have team members located across the United States and Canada spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

What the Role Is

We are looking for a Senior Manager, Growth Marketing Partnerships to join our growing Performance Marketing team! Reporting to the Associate Director, Growth Marketing, you will analyze existing strategies to optimize for peak performance, making paid affiliate and new growth testing effective.

Who You Are

• You have 5-8 years of experience in performance marketing
• You have experience at companies with $XXM annual performance marketing budgets
• You are highly confident and innovative with a deeply data-driven mindset, using quantitative analysis to determine what channels and strategies will be most effective
• You are user centered and customer focused. You have a deep understanding of the customer and effectively propose solutions and opportunities to meet those needs
• You have deep marketing experience directly managing Paid Affiliate and other performance marketing channels and know how to optimize campaigns and hit targets
• You have a strong marketplace understanding for new and innovative performance marketing tests to drive our testing roadmap
• You have a strong understanding of the industry landscape and can identify opportunities for growth and collaboration with partners.

How You Will Make An Impact

• Monitor campaign performance, track CAC, LTV, and ROAS, and adjust strategies as needed to maximize results
• Identify, launch, and cultivate strategic marketing relationships with key partners
• Hit KPIs for paid affiliate and test channels by implementing recommendations for improving new customer acquisition and conversion metrics
• Manage digital spend to ensure efficiency and profitability for channels under management
• Partner cross-functionally with analytics, CRM, tech teams, and the executive team to implement tests and measure the success of campaigns
• Collaborate on product launches and promotions, leveraging marketing strategies to maximize reach and conversion success

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• We believe in exceptional management 
• We are an antiracist organization and doing the work to support differences of all kinds
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $99,600- $149,400

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@babylist.com), instant messaging platforms or unsolicited calls.

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