The Role
Drive subscriber growth, revenue, engagement, and retention across African markets through data-driven marketing, content strategy, telco and distribution partnerships, and regional team leadership. Analyze subscriber and revenue data using GA4 and dashboards, optimize pricing and customer journeys, manage strategic partnerships, identify market opportunities, and present commercial recommendations to senior stakeholders.
Summary Generated by Built In
Job Title: Senior Manager, Growth & Marketing – Africa | Subscriber Revenue, Data, Content & Partnerships
Location: Hybrid
Reports To: Chief Executive Officer
Department: Marketing & Partnerships
Job Objective
The Senior Manager will drive subscriber growth, revenue, engagement and retention across African markets through a combination of data-driven marketing, content, telco/distribution partnerships and regional team leadership.
The ideal candidate will come from digital subscription, streaming, media, fintech, mobile or technology businesses, with proven experience growing a subscriber/user base using data, content and strategic partnerships.
Key Responsibilities
• Own subscriber growth and revenue targets across African markets, including acquisition, conversion, ARPU, engagement, retention and churn.
• Use GA4, revenue dashboards and customer data to identify trends, opportunities and performance gaps and turn insights into commercial actions.
• Develop content and audience strategies that drive customer acquisition, conversion and retention, not visibility alone.
• Manage strategic telco and digital distribution partnerships, including performance reviews, negotiations, renewals and new opportunities with operators such as MTN, Safaricom and Vodacom.
• Work with Product, Finance, Marketing and Content teams to improve pricing, customer journeys and commercial performance.
• Lead a small distributed regional team, setting clear KPIs, targets and accountability.
• Monitor market, customer and competitor trends to identify new growth opportunities.
• Present data-driven commercial recommendations to the CEO and senior stakeholders.
Requirements
Requirements
- Bachelor’s degree in Marketing, Business,
Communications, Sales, Economics, Analytics or a related field.
- Proven experience in digital subscription,
streaming, media, fintech, mobile, technology or consumer digital
businesses.
- Demonstrated success in subscriber/customer/user
growth and revenue generation.
- Experience managing telco, digital distribution,
billing or technology partnerships in African markets.
- Strong hands-on experience with GA4, revenue
dashboards and customer/marketing analytics.
- Strong understanding of ARPU, churn, conversion,
acquisition, engagement and retention.
- Strong content marketing and audience development
capability.
- Proven experience leading regional or distributed
teams.
- Excellent commercial, negotiation, communication and
stakeholder management skills.
Non-Negotiable
Strong data and metrics fluency is
essential. The candidate must be able to
independently analyse subscriber, revenue, content and marketing data and
translate insights into clear commercial actions.
Ideal
Candidate
We are looking for a digital
growth/marketing leader, not a pure Business Development or Partnerships
professional.
The ideal candidate combines:
Subscriber & Revenue Growth +
Data & Analytics + Content & Audience Growth + Partnerships + Team
Leadership.
Partnerships experience alone,
without strong evidence of data-driven marketing and subscriber/user growth,
will not be sufficient.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, Sales, Economics, Analytics, or a related field
- Experience in digital subscription, streaming, media, fintech, mobile, technology, or consumer digital businesses
- Demonstrated success in subscriber, customer, or user growth and revenue generation
- Experience managing telco, digital distribution, billing, or technology partnerships in African markets
- Hands-on experience with GA4, revenue dashboards, and customer or marketing analytics
- Strong understanding of ARPU, churn, conversion, acquisition, engagement, and retention
- Strong content marketing and audience development capabilities
- Experience leading regional or distributed teams
- Strong commercial, negotiation, communication, and stakeholder management skills
- Strong data and metrics fluency, including independently analyzing subscriber, revenue, content, and marketing data
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The Company
What We Do
We go the extra mile for your last mile – with specialized divisions to serve even the most diverse of industries. CDL is your premier regional carrier for complete delivery coverage – guaranteed.
