Location(s):
Côte d'IvoireCity/Cities:
Travel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
January 27, 2026Shift:
Job Description Summary:
Role Profile
The Senior Manager, Frontline Marketing is an individual contributor who reports to the Senior Director, Frontline Marketing, WIMA. The role covers 5 major markets - Ivory Coast, Senegal, Burkina Faso, Cameroon, Gabon
Key Duties & Responsibilities
Act as the marketing lead for the respective country/region with overall responsibility for local relevance, alignment, and implementation of marketing plans.
Work closely with Country teams, bottling partners, and collaborate across all functions to deliver business plans measured by volume, share, and profit.
Lead the execution and amplification of marketing plans in the local market as per brand strategy and operating unit strategy.
Provide nuanced country/regional-level input on marketing strategy and plans (e.g., consumer/shopper insights).
Develop relationships with key partners (bottlers) and ensure alignment and buy-in on the marketing agenda.
Coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
Role Requirements
Bachelor’s Degree in Marketing or related fields.
10+ years of marketing and leadership experience.
Direct experience with execution of marketing plans.
Strong business and commercial acumen.
Experience working in cross-functional and cross-geographical teams (preferred).
Experience managing marketing budgets.
Experience working with The Coca-Cola Company external partners (bottling partners and customers) is preferred but not mandatory.
FMCG experience is an added advantage.
Bilingual (French and English) will be a plus.
Functional Skills
Brand activation and execution of marketing plans.
Project management.
Business/commercial acumen.
Relationship management (with internal & external stakeholders).
Skills:
Agency Management, Brand Activations, Brand Management, Budget Management, Consumer Understanding, Experiential Marketing, Influencing Skills, Integrated Marketing, Marketing, Marketing Activation, Marketing Campaigns, Marketing Execution, Marketing Planning, Marketing Programs, Marketing Strategies, Media Strategies, Promotional Activities, Social Media, Waterfall ModelOur Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
