Senior Manager, Marketing Latin America

With over 50 years of history as a global innovator in entertainment technology, IMAX is the gold standard in immersive entertainment. We are the go-to, end-to-end premium technology platform for the world’s greatest filmmakers and creators — giving them the tools to realize their visions to the fullest. 
As a result, IMAX attracts the most skilled and accomplished professionals in entertainment and technology. Our global teams merge technical, creative and operational expertise, deep industry relationships spanning the world, and an agile, entrepreneurial approach that prioritizes quality and innovation. 

Our success is driven by our people. We cultivate our unique culture by fostering strong team connections, recognizing and rewarding excellence, and creating a workplace that empowers success. By working together in service of our mission, we push the limits of human imagination and transcend the ordinary. 

Job Description:

What you’ll be doing?

The Senior Manager, Marketing Latin America will lead the strategic planning and execution of marketing initiatives across key territories in Latin America, aligning with IMAX’s global objectives while addressing regional nuances. This role will focus on strengthening studio and exhibitor partnerships, driving attendance and box office performance, and ensuring brand consistency across all marketing touchpoints. The position sits within the International Marketing team and works cross-functionally with Global Film Marketing, Brand, Creative, Social, Digital, and Publicity teams.

Film marketing – (Approximately 50% of time)

A core responsibility of the Senior Manager, Marketing Latin America is to work collaboratively with IMAX’s studio and distributor partners to develop and execute innovative, ROI-positive film marketing campaigns that drive IMAX box office and attendance growth – our primary KPIs. This includes leading the planning and execution of IMAX-centric campaigns in close collaboration with both local and global studio teams, ensuring consistent IMAX messaging across all studio-led efforts, from digital to offline. The role also involves developing and overseeing regionally tailored initiatives such as influencer partnerships, AV assets, social strategies, and digital amplification. Building and maintaining strong relationships with marketing and distribution teams across key markets – including Mexico, Brazil, Argentina, and others – is essential. This position reports to the VP of International Marketing, based in the UK, and requires close coordination with the Global Brand & Film Marketing and Communications teams in the United States.

Exhibitor marketing – (Approximately 35% of time)

Exhibitor marketing encompasses both film and brand marketing within a trade marketing context. It involves providing theater launch guidelines and best-practice consultancy to IMAX exhibitor partners – particularly for joint-venture and strategically significant openings – alongside ongoing annual sustaining support. This includes developing launch media, publicity, and promotional plans; delivering staff training; conducting site visits; and offering targeted consulting throughout the theater’s lifecycle. The role requires close collaboration with exhibitor partners to support openings, implement annual marketing plans, and execute strategic activations. It also entails delivering comprehensive launch strategies, toolkits, publicity resources, and training, while working internally to track contractual marketing spend and ensure partners meet their budget commitments. Coordination with the IMAX Communications team is occasionally required, particularly around new partner and theater announcements.

Brand marketing – (Approximately 15% of time)

The Senior Manager, Marketing Latin America will act as the regional brand guardian, ensuring that all IMAX brand communications – whether executed by studio partners, exhibitors, or internally – are clear, consistent, and aligned with evolving global brand guidelines. This includes close collaboration with the IMAX Global Brand Marketing team, based in the U.S. and external partners, to adapt and localize campaigns for cultural relevance and maximum regional impact. The role also requires ongoing learning about the cinema business in each market, applying those insights to enhance marketing strategies, deliverables, and approaches across the region. Additionally, the position may support high-priority IMAX projects that are strategically important to the company’s global growth.

• Develop and maintain strategic relationships with local studio marketing and distribution counterparts across Latin America to ensure consistent and prominent integration of IMAX messaging across studio-led film campaigns.

• Lead the development of best-in-class, IMAX-centric film marketing campaigns in partnership with local studio offices, driving incremental box office and attendance growth.

• Provide comprehensive brand marketing and theatre launch toolkits, guidelines, and consultation to key exhibitor partners, with a focus on maximizing ROI and adherence to global standards.

• Collaborate with cross-functional teams to execute, track, and optimize IMAX theatre launches, ensuring milestone success across JV and strategic partner locations.

• Act as the regional brand ambassador, maintaining clarity, consistency, and compliance with evolving IMAX brand guidelines in all communications from exhibitors, studios, and internal teams.

• Identify and activate business development programs that contribute directly to IMAX box office uplift, including staff upsell training, localised tactical promotions, PR toolkits, and media-facing events.

• Conduct in-depth research and provide actionable market intelligence on the local exhibition and cinema landscape, applying insights to strategic consulting, partner deliverables, and campaign design.

• Organize and lead regular partner-facing presentations (every 4 to 6 weeks), cultivating strong rapport and alignment with all existing and prospective exhibitors and studio stakeholders.

• Monitor and analyze IMAX attendance trends across multiplex networks, generating reporting and insights to inform marketing strategies and influence senior management decision-making.

• Leverage the creator economy by developing influencer and content creator strategies that amplify IMAX campaigns, drive cultural relevance, and increase earned media value across key platforms.

• Track and manage regional budgets for theatre launches and sustaining campaigns tied to partner agreements, including JV and hybrid sales models, ensuring accountability and full contractual spend.

• Contribute to the evolution of the international marketing function and provide strategic marketing support to high-priority IMAX initiatives across the region, including new market entries and flagship projects.

What we’re looking for:

• 7+ years of marketing experience in the entertainment industry (preferably theatrical or film distribution/marketing).

• Deep knowledge of the Latin American media landscape and consumer behavior.

• Fluent in Spanish and English; Portuguese is highly preferred.

• Proven track record of managing large-scale campaigns and strategic partnerships.

• Bachelor's degree in Business, Marketing, Communications, or a related field. MBA or post-grad education a plus.

• Proficient in Microsoft Office; familiarity with Basecamp, Google Suite, or digital campaign tools is a plus.

• Willingness to travel within the region and occasionally to global offices.

The ideal candidate will have:

• Demonstrated expertise in negotiating and influencing key stakeholders, employing a proactive and strategic mindset tailored to Latin American markets.

• Strong organizational skills with the ability to effectively prioritize multiple projects in a dynamic environment with shifting priorities across diverse territories.

• Exceptional attention to detail and thoroughness, paired with excellent written and verbal communication abilities, including polished presentation skills suited for internal teams and external partners.

• A creative and resourceful approach to problem-solving that can navigate regional challenges while aligning with global brand objectives.

• Proven ability to build and maintain strong, collaborative relationships with studio partners, exhibitors, and internal teams, fostering trust and driving alignment toward shared goals.

• Proven ability to thrive both independently as a self-starter and collaboratively within cross-functional and multicultural teams.

Compensation:

At IMAX, you will be part of a culture built on respect – we are committed to creating a welcoming and diverse atmosphere across our organization.
For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.

IMAX will consider for employment all qualified applicants, including those with criminal histories, or arrest or conviction records, in a manner consistent with applicable state and local laws, including the City of Los Angeles’ Fair Change Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.