Senior Manager of Engineering, Brand Ads and Promotions

Posted Yesterday
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London, Greater London, England, GBR
In-Office
Senior level
Food • Logistics • Transportation
The Role
Lead multiple engineering teams to build scalable brand advertising and promotions products across backend and front-end systems. Drive engineering strategy, architecture, hiring, mentorship, cross‑functional collaboration, and use of AI/ML for productivity and measurement while ensuring reliability and long‑term technical excellence.
Summary Generated by Built In
Senior Manager of Engineering, Brand Ads and Promotions

Join us in our mission to transform the way people shop and eat, where impact, innovation and growth drive everything we do. Our Engineering teams tackle complex technical challenges across a global, three-sided marketplace, building and scaling systems that serve millions of customers, riders and partners every day.

From real-time logistics to resilient infrastructure and marketplace optimisation, we design, build and operate technology that powers Deliveroo’s growth at scale.

About the team

Ads and Promotions powers the advertising marketplace across DoorDash, Wolt and Deliveroo: sponsored placements, in-app promotions and offsite campaigns that connect merchants and brands with the right consumer, at the right moment.

Brand Ads and Promotion teams build products to enable our brands and merchants to create ads in self-serve and programmatic manner. This will include owning the full funnel of advertising products from advertiser onboarding, programmatic campaign management, and end to end measurement suite of products for our brands and merchants to grow their business on our platforms.

About the role

Deliveroo is looking for a Senior Engineering Manager of Brand Ads and Promotions, to guide the development of world class ad products and solutions. This role will require you to build products utilising distributed backend systems as well as front-end systems to enable our advertisers seamlessly advertise on our platform. You will lead, guide and mentor software engineers, ML engineers, and software managers. This role is based in our London office with a hybrid setup, typically 3 days in the office, and will act as a single threaded leader for our EMEA Ads organisation and manage/grow multiple teams.
Get to know our Engineering team — what drives us, how we work, and what you can expect.

What you'll be doing

  • Use AI for productivity gains, building applications using AI and improving teams and workflows using AI solutions.

  • Hire, build, grow and nurture impactful business focused data teams.

  • Build scalable products and drive the engineering vision, strategy, and execution for an organisation consisting of multiple teams and sub teams.

  • Mentor and guide a fast growing organisation in setting the right architectural patterns, handling build vs buy decisions, working with various vendors in the data solutions space, making judicious investments in the right areas anticipating what the company needs a few years down the road.

  • Plan for long term strategy and engineering excellence. You are excited about breaking down large systems into manageable, sustainable components that can be iterated on.

  • Continuous improvement of data architecture and development process.

  • Cross-collaborate with stakeholders, external partners and peer data leaders.

  • Drive planning and execution, balancing short-term delivery with long-term strategic objectives.

  • Diving into technical details when needed to support teams and solve complex challenges.

  • Ensure reliability and quality in everything your team does.

 

What You’ll Need to Thrive

  • Experience working in software engineering, large scale distributed systems and related software functions.

  • Experience with, hiring and growing teams from 0 to 1, managing through senior leaders/managers as well as building large sustainable teams.

  • Exceptional communication and leadership skills, with a proven ability to operate in a fast moving environment.

  • Experience of performance management, coaching, mentoring and growing teams.

  • Hands-on approach to closing gaps in infrastructure and technical execution.

  • Customer obsessed - you care about our customers globally, from consumers to riders and merchants.

  • Adaptable, resilient, and able to thrive in ambiguity in a fast-paced environment

  • Willing to jump in and open to feedback.

  • Growth-minded - you enjoy driving projects to hit business goals and growing the business globally.

Nice to have

  • Prior experience in building ad-tech

Why Join Us?

At Deliveroo, you’ll do work that matters—solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to:

🔧 Solve meaningful problems at real scale Work on a complex, always-on marketplace that impacts millions every day.

🌱 See your impact, fast Ship, test and improve ideas quickly in a low-hierarchy, high-ownership environment.

🧠 Grow through challenge and ownership Take on big, ambiguous problems and accelerate your career with strong support.

🌎 A culture built for builders High standards, collaboration, flexible working and continuous learning.

💰 Share in the success you help create Competitive salary and equity options, so you’re rewarded for the impact you make.

➡️ Want a deeper look at how we build? Check out our Tech Blog.

We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Explore our Engineering Interview Guide here to help you feel confident at each stage.

Our Global Structure

Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team.

Diversity, Equity and Inclusion

At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.

We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.

If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.

If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!

#LI-LW1

Skills Required

  • Experience working in software engineering and large-scale distributed systems
  • Experience hiring and growing teams from 0 to 1 and managing through senior leaders/managers
  • Exceptional communication and leadership skills with ability to operate in a fast-moving environment
  • Experience with performance management, coaching, mentoring and growing teams
  • Hands-on approach to closing gaps in infrastructure and technical execution
  • Customer obsession and ability to work for global consumers, riders and merchants
  • Adaptable, resilient, able to thrive in ambiguity and open to feedback
  • Experience using AI/ML to build applications or improve team workflows
  • Prior experience in building ad-tech

Deliveroo Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Deliveroo and has not been reviewed or approved by Deliveroo.

  • Healthcare Strength Office-based employees receive funded healthcare and wellbeing support, while riders have free on-the-road insurance and 24/7 virtual GP access. These provisions indicate meaningful health protections across both groups, even if details differ by country and role.
  • Parental & Family Support Corporate roles offer enhanced maternity, paternity, adoption and shared parental leave with extended periods at full pay. This depth of family support is highlighted as a core part of the employee package.
  • Leave & Time Off Breadth Corporate employees are offered at least 25 days of annual leave plus bank holidays, with increases over tenure and a paid volunteering day. This structure supports predictable and generous time away from work for office-based staff.

Deliveroo Insights

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The Company
HQ: London
9,074 Employees
Year Founded: 2013

What We Do

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 176,000 best-loved restaurants and grocery partners, as well as around 150,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom.

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