Senior Manager, Digital Marketing Automation

Posted 8 Days Ago
Be an Early Applicant
Covington, KY
Senior level
Fintech
The Role
The Senior Manager, Digital Marketing Automation will lead the development of innovative marketing automation solutions using Salesforce Marketing Cloud and other cloud technologies. Responsibilities include collaborating with business partners to understand marketing needs, building customer journeys and automations, and mentoring junior developers within a cross-functional Agile team.
Summary Generated by Built In

Job Description:

The Role

The Marketing Technology team is looking for a Marketing Automation Developer to design innovative solutions leveraging cloud technologies. In this role, you will work with client servicing business partners to understand their digital marketing needs and translate those needs into creative and innovative solutions that meets clients where they are. As a Developer on our Agile Marketing Automation team, you will build solutions in SFMC Cloud Pages, Automation Studio, Journey Builder, Email Studio, Content Builder, Marketing Cloud Personalization, AMPScript, SSJS, etc. building journeys, emails, and automations as a cross-functional member of the team.
 

The Team

The Marketing Technology team focuses on designing and implementing capabilities and experiences that bring customer strategies to life. Technically creative and nimble, this team is known for creating innovative user-friendly solutions based on complex business requirements from business stakeholders across the organization.

 The Expertise You Have

  • Demonstrated experience using Marketing Automation systems, Salesforce Marketing Cloud preferred in addition to basic understanding of Salesforce CRM and the CRM core objects.
  • Web development: Responsive HTML/CSS, REST/JSON API clients, JavaScript, SSJS, github
  • Database experience (SQL)
  • Understanding of industry best practices related to digital customer experiences, UXD, and web design
  • Strong, confident presenter and communicator
  • Proven ability to partner with and collaborate with other leaders to deliver business outcomes
  • Strong understanding of technology inclusive of user interface, data flows, and back-end systems
     

The Skills You Bring

  • Creative problem solving with attention to detail
  • Ability to learn with and teach others
  • Experience with the Agile methodology
  • Leading paired programming and team programming
  • Collaboration: Excellent interpersonal people skills and the ability build productive relationships with a broad array of functional areas.
     

The Value You Deliver

  • Consulting with internal business partners to create digital experiences that drive action
  • Increase business partner understanding of platform capabilities and new technologies that may benefit business strategies
  • Driving better customer experiences through agile working teams
  • Proactively provide ideas and solutions towards the improvement of the process and the business
  • Coaching and mentoring junior developers, conducting peer reviews with developer teammates


Certifications:

Category:Marketing

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.

Top Skills

Ampscript
CSS
HTML
JavaScript
Salesforce Marketing Cloud
SQL
Ssjs
The Company
HQ: Boston, MA
58,848 Employees
On-site Workplace
Year Founded: 1946

What We Do

At Fidelity, our goal is to make financial expertise broadly accessible and effective in helping people live the lives they want. We do this by focusing on a diverse set of customers: - from 23 million people investing their life savings, to 20,000 businesses managing their employee benefits to 10,000 advisors needing innovative technology to invest their clients’ money. We offer investment management, retirement planning, portfolio guidance, brokerage, and many other financial products.

Privately held for nearly 70 years, we’ve always believed by providing investors with access to the information and expertise, we can help them achieve better results. That’s been our approach- innovative yet personal, compassionate yet responsible, grounded by a tireless work ethic—it is the heart of the Fidelity way.

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