The Senior Manager, Digital Content Strategist plays an essential role within our digital business focused on growing our online Pet Insurance business (aka Healthy Paws) . This position requires a visionary thinker with expertise in digital platforms, content strategy, and creative storytelling.
The strategist will collaborate closely with cross-functional teams to develop and implement data-driven digital solutions that engage audiences and elevate the brand. Reporting to the Head of CX and Marketing for Digital Pets (Healthy Paws), this role is responsible for translating strategic objectives into compelling digital experiences that generate, scale and unlock new business opportunities.
KEY RESPONSIBILITIES:
- Build and implement integrated content strategies across marketing channels (social, email, digital, website) to ensure consistent messaging and brand experience. Leverage daily analytics to inform recommendations.
- Collaborate closely with marketing, UX and business leadership, acting as a strategic partner to uncover needs and shape content direction.
- Demonstrate strong research and writing skills, producing content that resonates with target audiences.
- Leverage AI tools for customer insights and to enhance creative deliverables, while maintaining a human touch in content creation.
- Develop targeted tactics and campaigns for specific audience segments, using analytics and customer data to inform decisions.
- Apply a data-driven mindset, utilizing analytics to guide creative direction and optimize content performance across all creative channels.
- Exhibit deep knowledge of the direct-to-consumer insurance business, with the ability to translate complex concepts into clear, relatable, and actionable consumer-facing copy.
- Approach content strategy from a holistic, big-picture perspective, ensuring all aspects of customer marketing inform and strengthen each other.
- Maintain a digital-first focus, prioritizing innovative solutions for online engagement and conversion.
- Optimize content for SEO—including emerging best practices for large language models (LLMs)—to maximize visibility and reach.
- Understand and apply principles of content hierarchy and structure for effective website design and user experience.
Bachelor's degree in Marketing, Business or Related field
Minimum of 5 years’ experience in content/creative strategist role
Creative problem-solver with exceptional project management, analytical, presentation and technical skills
Experience in the pet insurance vertical, direct-to-consumer insurance or similarly competitive direct-to-consumer service markets. Demonstrated success in highly regulated or complex industries
Highly motivated, and capable of working both independently and as part of a diverse team while demonstrating highly effective interpersonal and communication (written and verbal) skills
Skills Required
- Bachelor's degree in Marketing, Business, or related field
- Minimum of 5 years' experience in content or creative strategist role
- Strong research and writing skills producing consumer-facing copy
- Project management, analytical, presentation and technical skills
- Experience in pet insurance, direct-to-consumer insurance, or similarly competitive DTC service markets
- Demonstrated success in highly regulated or complex industries
- Ability to work independently and collaboratively with strong interpersonal and communication skills
- Experience using AI tools and LLM-informed SEO best practices to optimize content
- Data-driven mindset; ability to use analytics to inform creative direction and optimize performance
What We Do
Chubb is the world’s largest publicly traded property and casualty insurance company. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, we assess, assume and manage risk with insight and discipline. We service and pay our claims fairly and promptly. The company is also defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb maintains executive offices in Zurich, New York, London, Paris and other locations, and employs 31,000 people worldwide. Additional information can be found at: chubb.com.
