The Role
The Senior Manager, Demand Generation will lead the integrated demand strategy for Employ, developing campaigns and collaborating with sales and marketing to drive pipeline. Responsibilities include managing a team, executing multi-channel campaigns, and aligning messaging across key segments.
Summary Generated by Built In
Employ is transforming how hiring gets done. With our three ATS solutions - Jobvite, Lever, and JazzHR - plus cutting-edge AI Companions, we free recruiters from admin work and give them more time for what matters: connecting with people. More than 23,000 global customers rely on Employ to make millions of candidate connections each year, helping them hire smarter, faster, and at scale. From growing startups to the world’s most recognized brands, we’re redefining what’s possible in talent acquisition.
We’re a fast-moving, remote-first team of builders and innovators who live our people-first philosophy every day. We back it up with flexible work scheduling and paid time off, comprehensive benefits, and career development opportunities that help you thrive. At Employ, you won’t just grow your career - you’ll help millions of others grow theirs.
Come join our team where we have each other’s backs, champion our customers, hold ourselves accountable, and shape what’s next in talent acquisition.
Candidate Safety Notice
Please note, employ takes candidate safety seriously. Employ recruiters and employees communicate only via official @employinc.com email addresses. We will never request payment or personal financial information during the hiring process. If you receive suspicious outreach claiming to be from Employ, please report it to [email protected].
The Demand Generation team sits at the center of Employ’s growth strategy, partnering closely with Sales, Product Marketing, Brand, Content, Lifecycle Marketing, and Web teams to drive pipeline and revenue. This is a highly collaborative, results-oriented group focused on delivering integrated go-to-market programs that create meaningful business impact. As part of the broader Growth organization, this small, but mighty team is empowered to test, learn, and scale innovative programs across Employ’s portfolio of hiring solutions.
About the Role
We’re hiring a Senior Manager, Demand Generation to lead and scale Employ’s integrated demand generation strategy across Lever, JazzHR, and Jobvite.
Reporting to the VP, Growth, this role will own the development and execution of strategic, multi-channel campaigns that drive pipeline, with a focus on ABM, segment-based programs, partner marketing, and events (virtual and in-person).
You will lead a small but high-impact team and play a central role in connecting marketing and sales to deliver cohesive, high-performing go-to-market efforts.
What You'll Do:
- Integrated Demand Strategy: Own the strategy and execution of integrated campaigns across key segments, aligning messaging, channels, and tactics to drive pipeline.
- ABM & Segment Programs: Develop and scale account-based and segment-focused programs that target priority audiences with tailored, high-impact experiences.
- Partner Marketing: Build and execute joint marketing programs with strategic partners to expand reach and drive qualified pipeline.
- Events (Virtual & Field): Own the strategy and execution of webinars, field events, and industry tradeshows, ensuring they drive measurable engagement and pipeline.
- Sales Alignment & Pipeline Ownership: Own the end-to-end handoff from marketing to sales, including alignment on targets, follow-up strategy, and enablement needed to convert pipeline.
- Team Leadership: Lead and develop a nascent Demand Gen team, setting priorities, providing direction, and elevating overall performance and impact.
What You Bring:
- Experience: 7–10+ years in demand generation, integrated marketing, or growth roles within B2B SaaS or tech (preference for HR industry experience)
- Integrated Campaign Expertise: Proven experience building and executing multi-channel campaigns that drive measurable pipeline.
- ABM & Segmentation: Hands-on experience with account-based marketing and segment-driven strategies.
- Event & Partner Marketing: Experience running both virtual and in-person events, as well as partner or co-marketing programs.
- Strategic & Executional Balance: Ability to think strategically while also driving execution and getting work across the finish line.
- Team Leadership: Experience managing and developing direct reports, with a focus on driving performance and accountability.
- Cross-Functional Collaboration: Strong ability to partner with Sales, Marketing, and other GTM teams.
- Data-Driven Mindset: Comfortable using data to measure success, identify opportunities, and optimize programs.
- Comfort with Ambiguity: Ability to operate in a fast-paced environment, prioritize effectively, and bring structure to evolving needs.
- Ownership & Accountability: Strong sense of ownership of outcomes, with a bias toward action and results.
- Industry Experience: Experience in HR tech, recruiting, or adjacent categories is a plus, but not required
Why You’ll Love Working Here:
Make an impact: Your work will directly shape how thousands of employees experience total rewards at Employ — ensuring programs that attract, engage, and retain top talent across the globe.
Meaningful, mission-driven work: Join a team where operational excellence in HR directly supports Employ’s mission to improve hiring outcomes for both people and businesses.
Remote-first culture: Work from where you’re most productive while staying connected to a collaborative, high-energy team through virtual-first rituals and regular in-person meetups.
Unlimited PTO: Trust-based time off so you can recharge and bring your best self to work.
Comprehensive benefits: Medical, dental, and vision coverage to support you and your family’s health and well-being.
Learning & development programs: Access to training, mentorship, and development resources to grow your skills — from HR operations to total rewards strategy.
At Employ, we believe that when people from different backgrounds and perspectives come together, amazing things happen. We’re proud to be an Equal Opportunity Employer, and we’re committed to creating an environment where everyone feels welcomed, respected, and able to thrive.
We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We believe that when people feel they belong, they can do their best work and we want every member of our team to feel that sense of belonging.
If you need accommodation at any stage of the hiring process, please reach out. We’ll be glad to support you.
Recruitment Fraud Notice:
Employ takes candidate safety seriously. Please be aware that Employ recruiters and interviewers will only communicate with candidates using official email addresses ending in @employinc.com.
We will never ask for payment, banking information, or personal financial details at any stage of the hiring process, and we do not conduct interviews via messaging apps or social media platforms.
If you receive communication that appears suspicious or claims to represent Employ but does not come from an @employinc.com email address, do not respond or continue engaging with the sender. Please report the message to [email protected].
Skills Required
- 7-10+ years in demand generation, integrated marketing, or growth roles within B2B SaaS or tech
- Proven experience building and executing multi-channel campaigns that drive measurable pipeline
- Hands-on experience with account-based marketing and segment-driven strategies
- Experience running both virtual and in-person events
- Experience managing and developing direct reports
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The Company
