Senior Manager, Demand Generation

Job summary

We are looking for a senior B2B marketing manager to drive the planning and execution of our global digital and demand generation campaigns, which is a critical driver of revenue for the business. This role is the center of a cross-functional stakeholder group and will be responsible for creating and delivering campaigns across DNS and App Sec Products, regions, and target audiences.

The ideal candidate has a proven track record of growing the business with digital tactics achieving high ROI, knows all the modern demand generation techniques and can create and execute a well-oil campaign process.

What you will do

• Develop and own the global revenue marketing strategy, including analyzing customer segments, market opportunities and sales data to develop high-impact campaigns that support the entire customer lifecycle and fuel our growth aspirations.
• Establish and measure KPIs that support key sales metrics and effectively deploy marketing resources to maximize results.
• Determine the ideal mix of digital marketing, ABM, content, events and other marketing programs to maximize our revenue within new and existing accounts.
• Partner with sales and customer success to proactively identify cross-sell and up-sell opportunities and develop the right marketing plans to penetrate these accounts.
• Work with sales leadership to ensure qualified leads are assigned, pursued and tracked through the sales funnel.
• Collaborate with product marketing and management leaders to develop messaging and content that compels prospects early in their buyer journey and engages them throughout their lifecycle.
• Build out the marketing operations infrastructure and tech stack to empower teams to deliver the right information at the right time to customers/prospects and make timely, metrics-driven decisions.
• Lead external agencies responsible for digital marketing, events, campaigns, content, and marketing operations and analytics, and make recommendations on which resources to bring in house.

What you will have

• 8+ years of B2B demand generation experience, including SaaS experience. Bonus if you have cybersecurity experience.
• Extensive knowledge and experience in creating and executing go-to-market strategies that directly drive revenue growth.
• Ability to collect and synthesize quantitative and qualitative data, recognize trends, measure performance and influence leaders based on data analysis.
• Outstanding problem solver that can work through highly ambiguous challenges.
• Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization.
• Understands how to leverage digital tools, such as Marketo, Salesforce and 6Sense, to deploy marketing campaigns.
• Experience managing a team of both direct and indirect reports and demonstrated experience achieving results through others.
• Strong influencing, negotiation and facilitation skills with the ability to foster and maintain collaborative relationships with sales teams, customers, peers and senior leadership.

Benefits

• Generous time off policies
• Top shelf benefits
• Education, wellness and lifestyle support

DigiCert offers a competitive benefits package for all of our full-time employees. If you want to know more about them, please reach out to us at [email protected] 

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.

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