Senior Manager of Demand Generation

As we reengage directly with the market and accelerate new customer acquisition, we're looking for a high-performing Senior Manager of Demand Generation to help fuel pipeline growth across our target segments.

The Senior Manager of Demand Generation will be a key player in scaling our top-of-funnel pipeline and revenue engine. You'll lead the planning and execution of integrated campaigns across channels—working cross-functionally with Sales, SDRs, Content, and RevOps to build programs that convert.

This is a hands-on, strategic role reporting directly to the VP Growth. The ideal candidate has strong experience in B2B demand generation, is analytical by nature, and thrives in a fast-paced environment where experimentation, collaboration, and results matter. AI fluency is a core requirement for this role: the person in this seat uses AI every day to research, build, analyze, and automate, and is always looking for the next place it can create leverage.

What You’ll Do:

Campaign Strategy & Execution

Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, and webinars.

Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches.

Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies.

Test and optimize digital tactics and landing pages to drive qualified leads and opportunities.

Create campaign briefs, timelines, and performance projections in collaboration with Content and Ops.

Use AI tools to accelerate every stage of campaign development, from audience and account research to copy drafts, landing page variants, and test ideas.

Cross-Functional Collaboration

Partner with Content, Product Marketing, and Events teams to launch GTM campaigns tied to new product releases or key customer segments.

Work closely with RevOps and Analytics to track, report, and analyze campaign and funnel performance.

Support field marketing and partner marketing initiatives as part of larger integrated programs.

Champion AI-assisted workflows across the demand gen motion, sharing prompts, agents, and automations that make the whole team faster.

Measurement & Optimization

Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense.

Leverage insights to continuously optimize performance across channels and tactics.

Own reporting and insights for your campaigns—what worked, what didn't, and why.

Apply AI to analysis and reporting, using it to surface insights faster, spot trends earlier, and automate recurring performance readouts.

What You Bring:

5-7 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software
Track record of building and optimizing multi-channel campaigns that convert leads into pipeline
Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, and ABM platforms (e.g., 6sense, Unify)
Strong analytical mindset - you're comfortable interpreting data, building reports, and using insights to drive decisions
Experience collaborating with Sales and SDR teams to drive program success
Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment.
Experience building AI into marketing workflows (prompt libraries, custom agents, AI-driven automation) is a strong plus
A test-and-learn attitude with curiosity, creativity, and grit

Why Join AppZen?

• Be part of a fast-growing company at the forefront of AI and finance transformation
• Own and scale programs that directly impact revenue
• Work with a passionate, supportive, and high-performing marketing team
• Competitive compensation, benefits, and growth opportunities