Location(s):
South Africa
City/Cities:
Johannesburg
Travel Required:
00% - 25%
Relocation Provided:
Job Posting End Date:
February 2, 2025
Shift:
Job Description Summary:
Reports to: Senior Marketing Director New Categories Africa
Join the Coca-Cola Company, a global leader in the beverage industry, where innovation meets tradition, and the future is as exciting as our rich history. Our team is dedicated to delivering best-in-class insights to drive consumer growth and we are currently seeking a Senior Manager Creative & Content Africa to join our team. If you are ready to leverage unique insights, influence decision-making with fact-based thought leadership, and build strategies & content for future category growth, we invite you to be a part of our journey.
Our vision is to create loved brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. As a Senior Manager Creative & Content (New Categories Africa), you’ll work to develop the integrated marketing strategy and the development of the content plan and content for new categories in Africa to deliver against overall brand vision, business objectives and financial targets.
What You will Do For Us
Integrated Marketing Strategy End to End Plans
- Lead the integrated development of annual and multi-year creative brand strategies across all points of connection to deliver against overall category vision, business objectives and financial targets
- Architect and align stakeholders to the integrated marketing strategy for brand or a portfolio of brands including supporting strategies for the base business and for innovations.
- Proactively collaborate with the brand teams to identify opportunities for brand growth outside of the annual IMX(integrated Marketing Experience) briefs. process and translate those opportunities into actionable strategies.
- Author and align key stakeholders to IMX briefs, lead agency briefings and identify innovative ways to measure the effectiveness of brand campaigns.
- Provide strategic thought-leadership throughout the IMX process: guide adherence to (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process; help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
- Actively collaborate with the brand/category team to translate global/regional direction to ensure that the strategy is relevant to consumers, positions the brand for future growth and can ultimately inspire differentiated marketing communications.
Development of Content
- Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
- Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
- Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
- Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
- Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
- Positions the brand for future growth and can ultimately inspire differentiated marketing communications.
Best Practice / Insight
- Connected to industry insight, research and best practice.
Role Requirement
- Education: Bachelor’s degree required.
- Related Work Experience: 7+years of experience working in a strategic marketing capacity; experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.
- Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.
- Exceptional written and verbal communication skills
- Articulate complex ideas in a clear, compelling manner
- Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies
- Ability to develop relationships with agencies and ensure alignment on business agenda.
- Excellent oral and written communication skills with ability to tailor communications to audience.
- Ability to coordinate & integrate full details (calendars, resources, metrics) of local activation with agency partners & internal stakeholders.
- Ability to identify needs for campaign localization or customization as necessary within the defined strategy and execution of these transcriptions' with agency partners.
Skills
Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis
Skills:
Brand Strategy, Campaign Development, Creative Strategies, Integrated Marketing
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
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What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
