Senior Manager, Content & Social Media

We're transforming the trillion-dollar world of in-person sales by capturing and analyzing a never-before-digitized dataset: face-to-face conversations. While the tech world obsesses over digital interactions, most of our economy still runs on millions of in-person sales and service conversations happening daily across the U.S. Unlike Zoom calls, these conversations weren't historically recorded – leaving petabytes of rich data untapped. Until now.

Companies in hundreds of industries rely on frontline salesforces working in-person, yet they've operated with zero visibility into these critical customer interactions. Meanwhile, sales productivity follows a stark Pareto distribution – the vast majority of commissions accumulate to a small percentage of top performers, leaving millions of salespeople struggling to achieve financial freedom.

With Siro, we're democratizing sales excellence. Our customers see their reps closing up to 40% more deals, all while gaining unprecedented insights from field conversations.

We've built an intelligence platform that captures, processes, and derives actionable insights from in-person sales and service conversations. Our customers span diverse industries – home improvement, home services (HVAC, plumbing), retail, B2B distribution, insurance, hospitality, and more.

With over $75M in backing from world-class investors, we're on a mission to make field sales the most accessible path to financial freedom.

Our product is already making waves - 4.8 stars on the App Store (700+ ratings), 5.0 stars on G2 (25 reviews), and partnerships with industry leaders like ServiceTitan (NASDAQ: TTAN).

This isn't your typical B2B marketing role. We need someone who can create stories people actually want to read. You'll dig into what our conversation data reveals about in-person sales and turn it into content that sales leaders want to share. Think less "10 tips for better discovery calls" and more "How does swearing on a sales call impact conversion?”

This role owns both long-form content (blogs, case studies, insights reports) and our social presence. You'll know when a story deserves a full article vs. a LinkedIn post vs. a thread. You'll package our unique intelligence in ways that build our reputation as the go-to source for what actually works in in-person sales.

Key responsibilities include:

• Work with our data team to surface insights worth telling—you bring the story ideas, they bring the numbers

• Own our content strategy and execution across blog, social, email, and video

• Define and maintain our brand voice—make us sound distinct, not like every other B2B company

• Turn conversation intelligence into thought leadership that positions us as the authority on in-person sales

• Manage one direct report (video content creator) to translate insights into visual stories

• Transform customer wins into narratives people actually want to read

• 6‑8+ years of experience in social media, content marketing or similar, ideally in B2B technology

• A storyteller at heart — strong writing and editing chops that turn ideas into narratives people remember.

• Can speak to anyone, whether it’s a field sales rep or a Fortune 50 CEO.

• Proven track record building content programs that actually move the needle (traffic, leads, engagement).

• Knows SEO, distribution, and how to stretch content from first draft to repurpose-ready.

• Thrives in cross-functional chaos — juggling priorities and adapting on the fly.

• Clear communicator and organized project wrangler.

• Bonus points if you’ve dabbled in comedy writing (we love a good laugh).

• Our customers work in industries like auto and home — which means there’s zero excuse for boring. We want ideas that grab attention, make people smile, and stick in their brains.

• You’ll be the first senior hire on this team — basically, the architect. Build it your way, from the ground up.

• Low ego, highly collaborative environment

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.