Senior Program Manager, Social Media

OVERVIEW

As the marketplace continues to evolve, so does CR’s commitment to make a major impact on behalf of all consumers. Our social media platforms help us meet our audiences where they are, providing opportunities to generate awareness and drive action among new and existing members. 

As Social Media Manager, you will help us grow engagement and motivate action on our social channels--by planning, publishing and managing content for CR’s social media channels, which include Facebook, Instagram, TikTok, Pinterest, Reddit, and LinkedIn. Reporting to the Associate Director, Social Media, you will also work collaboratively with internal stakeholders to foster community with responses, ideate new content based on your social listening skills and share data insights that help our organization achieve its goals. 

We’re looking for someone who has a background in managing social media platforms and tools with experience in matrixed organizations. If you are also a creative and skilled storyteller with a passion for using social media for the greater good, please apply. 

This is a hybrid position with the expectation that you work in at our Yonkers headquarters at least one day per week. This position is not eligible for sponsorship or relocation.

How You'll Make An Impact

The Social Media Manager is responsible for developing and publishing social content for CR's social media channels. The ideal candidate will have a background in managing social media platforms and tools, experience in matrixed organizations, strong creative and storytelling skills, and a passion for expanding audiences, growing engagement and motivating action on social channels. On an ongoing basis, you will:

• Develop and execute comprehensive social plans that drive awareness, engagement, and action among new audiences and current members.
• Ideate, plan, create, and schedule social posts for assigned social platforms and in partnership with stakeholders throughout the organization.
• Use social listening tools to identify brand conversation trends and audience insights.
• Regularly track and analyze social post performance and trends, reinvesting learnings into future plans.
• Maintain a high-level of awareness of changes within the social media landscape, including trends, best practices, competitive landscape, and algorithmic updates.
• Share data-informed insights to drive growth in followers, engagement, and conversions.
• Help foster community by driving conversations on social platforms, partnering with internal stakeholders to craft responses.
• Monitor posts and comments for additional engagement and content development opportunities .
• Create and edit design assets, including graphics and video.
• Work with internal and external partners to drive planning, execution, analysis, and implementation of best practices.

ABOUT YOU

The Social Media Manager is responsible for developing and publishing social content for CR's social media channels. The ideal candidate will have a background in managing social media platforms and tools, experience in matrixed organizations, strong creative and storytelling skills, and a passion for expanding audiences, growing engagement and motivating action on social channels. On an ongoing basis, you will:

• Develop and execute comprehensive social plans that drive awareness, engagement, and action among new audiences and current members.
• Ideate, plan, create, and schedule social posts for assigned social platforms and in partnership with stakeholders throughout the organization.
• Use social listening tools to identify brand conversation trends and audience insights.
• Regularly track and analyze social post performance and trends, reinvesting learnings into future plans.
• Maintain a high-level of awareness of changes within the social media landscape, including trends, best practices, competitive landscape, and algorithmic updates.
• Share data-informed insights to drive growth in followers, engagement, and conversions.
• Help foster community by driving conversations on social platforms, partnering with internal stakeholders to craft responses.
• Monitor posts and comments for additional engagement and content development opportunities .
• Create and edit design assets, including graphics and video.
• Work with internal and external partners to drive planning, execution, analysis, and implementation of best practices .

You’ll Be Highly Rated If:

• You have experience in and passion for social media. You have at least 5 years of experience in a brand organic social media role.
• You have a Bachelor's degree in a related field (e.g., marketing, communications, public relations).
• You have strong knowledge of social media platforms and how to use them effectively to foster engagement and drive action and conversion.
• You have a high degree of familiarity with social media marketing and management tools.
• You have experience in a performance-driven culture, including but not limited to a member-driven or retail organization.
• You’ve used data to drive business decisions.
• You’ve worked cross-functionally with other marketing functions, including paid social, influencer and affiliate marketing, as well as with content and video teams.
• You have project management experience and mindset.
• You have experience with graphic design and video editing.

You'll Be One of Our Top Picks If:

• You have excellent writing and verbal communication skills.
• You have a strong creative sensibility.
• You approach challenges with a strategic and collaborative mindset . 
• You take initiative and demonstrate resourcefulness.
• You have the ability to pivot and adapt based on shifting organizational priorities, macro trends, and changes in consumer behavior.
• You are consumer-focused.
• You have a growth mindset and ongoing curiosity.
• You possess the ability to work independently and as part of a team.

FAIR PAY AND A JUST WORKPLACE

At Consumer Reports, we are committed to fair, transparent pay and we strive to provide competitive, market-informed compensation.The target salary range for this position is $100K-$120K. It is anticipated that most qualified candidates will fall near the middle of this range. Compensation for the successful candidate will be informed by the candidate’s particular combination of knowledge, skills, competencies, and experience.  We have three locations: Yonkers, NY, Washington, DC and Colchester, CT. We are registered to do business in and can only hire from the following states and federal district: Arizona, California, Connecticut, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Texas, Vermont, Virginia and Washington, DC.