Senior Manager Consumer Insights

Posted Yesterday
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Lake Forest, IL, USA
In-Office
128K-185K Annually
Senior level
Manufacturing
The Role
Leads consumer insights and market research strategy for Hefty Brand Home and Tableware. Partners with business teams to define research objectives, plan qualitative and quantitative studies, translate data into actionable brand and growth insights, and guide external research partners. Collaborates with analytics leadership to improve reporting and maximize research value. Requires extensive CPG market research experience, strong communication skills, and proficiency with Nielsen and/or IRI data.
Summary Generated by Built In
Overview

Join Reynolds Consumer Products…and Drive Your Career across a world of opportunities! We are passionate about achieving results and have fun winning as a team!


We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. Are you looking to build a strong career? Then we have an opportunity for you! We currently have an opportunity for a Senior Manager Consumer Insights at our Corporate Headquarters in Lake Forest, IL.

Responsibilities

Your Role:

The Senior Manager of Consumer Insights & Strategy will work cross-functionally to build brand connections with the people who buy and use our products.  Come join the Hefty Brand Home and Tableware.  The role will provide consumer insight leadership and coordination of all consumer research projects in collaboration with the Business Units SVPs and their teams. We embrace and accept individual experiences and backgrounds to achieve a diverse and inclusive workplace.


You will have the opportunity to Make Great Things Happen!

  • Provide strategic partnership to business teams in identifying and articulating key business issues, learning goals and knowledge gaps for assigned brands.
  • Identify appropriate research objectives and direct resources in executing projects.
  • Partner with the Business Units on Strategic Business Planning
  • Plan, design, and execute consumer insights projects that delivers value to RCP.
  • Lead the effort of turning research results and data into key insights which drive growth for the business.
  • Provide clear, strategic direction to external research partners that results in stellar research outputs and greater research ROI.
  • Work closely with the Senior Director of Analytics to identify ways of leveraging analytics, improve reporting quality and maximize our synergies with our external research and agency partners.

You will love it here if…

  • You put safety first, always
  • You listen, learn, and evolve
  • You are passionate about collaboration, teamwork, and achieving shared goals
  • You treat all people with respect, operating ethically, and embrace inclusivity
  • You are committed to improving our impact on local communities
Qualifications

We need you to have:

  • BA/BS degree in Marketing or related field
  • 8+ years in CPG market research
  • Extensive experience with business-enabling broad range of qualitative and quantitative methodologies & techniques (including predictive analytics, conjoint, MaxDiff, TURF, Habits and Practices, segmentation, claims testing, packaging testing, brand and communications testing, product testing, brand health and equity tracking, concept testing).
  • Excellent written and verbal communication skills, including presentation skills and the ability to communicate and influence at all levels within the organization.
  • Proficiency in gathering, compiling and preparing data from Nielsen and/or IRI databases.
  • Analytical; problem- solving skills.
  • Able to juggle multiple tasks at once in a fast-paced environment.
  • Great attention to detail.
  • Works independently but also enjoys working with a team

Icing on the cake:

  • MBA or advanced degree a plus

Want to know more? Check out our website or connect with us on LinkedIn!

Apply today to join a fast-growing innovative company!


Not a good fit but know someone who is? Please refer them!


Local candidates only, no relocation assistance available


Join Reynolds Consumer Products and Drive Your Career across a world of opportunities!


For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at [email protected].

No recruiter calls or emails please.


RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.

Posted Salary RangeUSD $127,700.00 - USD $185,150.00 /A Bonus EligibilityRole is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.

Skills Required

  • BA or BS degree in Marketing or a related field
  • 8+ years of experience in CPG market research
  • Extensive experience with qualitative and quantitative research methodologies, including predictive analytics, conjoint, MaxDiff, TURF, segmentation, claims testing, packaging testing, brand and communications testing, product testing, brand health and equity tracking, and concept testing
  • Excellent written and verbal communication skills, including presentation and influencing skills
  • Proficiency gathering, compiling, and preparing data from Nielsen and/or IRI databases
  • Analytical and problem-solving skills
  • Ability to manage multiple tasks in a fast-paced environment
  • Strong attention to detail
  • Ability to work independently and collaboratively
  • MBA or advanced degree
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The Company
6,400 Employees
Year Founded: 2010

What We Do

Reynolds Consumer Products is a leading provider of household products designed to simplify everyday life. Its portfolio includes Reynolds Wrap aluminum foil, Reynolds Kitchens parchment paper, plastic wrap, oven bags and slow-cooker liners, alongside Hefty waste bags, slider bags, plates and cups. The company also markets Alcan and Diamond brands in the United States and international markets, serving everyday household needs.

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