Senior Manager, Consumer Insights

job purpose:  

The Consumer Insights Senior Manager plays a critical role representing the voice of the consumer for the enterprise. As the key contact for the brand and commercial teams, this role is responsible for translating data into insights that ultimately shapes brand and go-to-market strategy. The ideal candidate is an analytically savvy and skilled presenter who is proactive and thrives in fast-paced, entrepreneurial environments. This position is a great opportunity to join a fast-growing brand and those seeking exposure to a variety of business needs and functions.  

responsibilities:  

• Proven project management skills to execute custom research projects, owning every step of the process from internal briefing to external vendor partnership to recommendation framing 

• Own the co-creation of a comprehensive learning agenda with brand team to ensure research investment aligns with strategic objectives 
  • Advanced skills in multi-method research design (qual and quant)  
  • Comfortable piloting emerging research capabilities/methodologies (e.g., AI-enabled) 

• Support day-to-day business needs for performance monitoring, including:  
  • Become the SME on data analytics for both POS and Panel data
  • Partner closely w/ vendor to deliver effective Brand Health Tracker results
  • Gather, analyze, and interpret marketplace trends and customer data for marketing and product development strategies/plans 

• Partner and influence cross-functional teams, including brand marketing and category commercial, by providing end-to-end insights that support key business initiatives
  • Provide category insights that supports fact-based content for customer sell-in’s 

skills/qualifications required:  

• Bachelor’s Degree in Marketing, Market Research, or related field  

• 5-10 years experience, preferably in food and beverage industry  

• Extensive experience leading custom qualitative and quantitative research 

• Excellent analytical skills and experience with POS and consumer panel data strongly preferred (e.g., Nielsen/Circana, Numerator)  

• Strong familiarity with analysis and presentation tools (e.g., Excel, Powerpoint, Power BI)  

• Ability to leverage multiple resources (primary and secondary) to craft actionable storytelling  

• Excellent verbal, written, and interpersonal communication skills with the ability to influence and collaborate with all levels of the business including senior leadership  

how fairlife nourishes you: 

At fairlife, we believe in better — and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work. 

• Comprehensive medical, dental, and vision coverage, effective day one! 

• Supplemental health plans (hospital indemnity, accident, and critical illness insurance) 

• Paid Time Off to recharge and support work-life balance 

• Paid parental leave & adoption assistance (up to $10,000) 

• Parental support & family care benefits, including childcare resources and lactation support 

• 401(k) to support retirement planning with up to 9% in employer match 

• Wellness reimbursement (up to $500 for qualified wellbeing expenses) 

• Employee Assistance Program (EAP) for emotional wellbeing and work-life support 

• Company-paid life insurance and short-term disability 

• Employer HSA funding (for HDHP participants) 

• Tuition reimbursement (up to $10,000) and student loan repayment ($200/month) 

• Learning & development programs to unlock your full potential 

• Rewards & recognition, matching gifts, free product, and Business Resource Groups 

fairlife’s nour!sh program is designed to meet you where you are — supporting your individual wellbeing journey while enabling you to do your best work every day. 

position location: Chicago, IL 

reports to: VP, Portfolio Strategy & Insights 

travel requirements: 10-15%  

exempt/nonexempt: Exempt